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Why Your Media Outreach Isn't Working and What to Do About It

I assume you're reading this because your PR team isn't pulling the media coverage you expect. I get it. I've been in your shoes. And I've also been the butt you're about to kick because the flood of ... read more

Good product isn’t enough

Many challenges remain a work in progress: How do we move an order of magnitude ... Building good product isn’t enough. Building good product for the right reasons and the right way might ... read more

When your child vapes, what’s a parent to do?

And it’s important to have an open conversation with your child — listening over lecturing, experts say. It may also be helpful for parents to understand the reasons why their child might ... says she ... read more

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Gangs in the Midlands: Keeping Your Child Safe Starts at Home

COLUMBIA, SC (WIS) - The Richland County Sheriff’s Department and Midland’s school districts are working ... this isn’t just about real-life peers. It’s just as important to take a look at who your ki... read more

10 Ways to Use Video in Your Real Estate Business

That’s why ... do have to be careful when you do Facebook Live videos. Be strategic about how you are “conducting business” in this medium, which isn’t editable. You have to respect your ... read more

Why your outreach emails aren’t getting read (and what you should do about it)

I couldn’t help but ask myself why? Why are so many individuals struggling to get the outreach ... and do some research on them. Follow this person on Twitter and try to establish somewhat of a presen... read more

Defining and Working with Your Core Values and Virtues

See if you are truly living in support of your values, and if you are not, ask yourself why. Is it because you just wish this was a value for you, when it really isn’t ... to me, “Do you think you’re ... read more

Why Ex-Churchgoers Flocked to Trump

If you’ve ever been to a Donald Trump rally, you’ll notice it doesn’t match the impression left by the media coverage of the president’s base. This isn’t unprecedented ... 42.7 percent of the vote. Wh... read more

How to Keep Your Clients From Panicking in a Bear Market

Craft outreach based on client interest rather than your ... why you're working with them." Remind them that you're building a relationship, not providing a service. A financial advisor's role isn ... read more

Full Q&A: Glossier CEO Emily Weiss on the “art and science” of the beauty business

When you talk about that idea of social media and using it, why do you think that ... And it was a lot of cold outreach and getting people onboard. And 11 out of 12 people said no, or 10 out of 11 or ... read more

Why Companies of the Future Should Be Thinking About Female- and Family-Friendly Cultures

This isn't the story ... needs of working parents and families, but the powerful economic and social forces pushing against this status quo have become too great to resist. Change is necessary, and yo... read more

Why isn’t my fabulous content attracting quality links?

If you don’t look to see if the topic or type of content you’re pitching isn’t already on your ... outreach email. Since we depend on webmasters for links, why run the risk of really irritating them w... read more

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