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Why Is Behavioral Economics So Popular?

Behavioral economics seems to have captured the popular imagination. Authors like Michael Lewis write about it in best sellers like “The Undoing Project,” while pioneers of the field like Daniel ... read more

Why is Nobelist Economist Richard Thaler so Jovial?

When Professor Richard Thaler of the University of Chicago received the news that he had won the Nobel Memorial Prize in Economic Sciences for "contributions to behavioral ... that economics was far ... read more

The Behavioral Economics of Why Executives Underinvest in Cybersecurity

But insights from behavioral economics and psychology show that human judgment is ... They may also fail to consider the counterfactual thinking — We didn’t have a breach this year, so we don’t need ... read more

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Why the Most Important Idea in Behavioral Decision-Making Is a Fallacy

Loss aversion, the idea that losses are more psychologically impactful than gains, is widely considered the most important idea of behavioral decision-making and its sister field of behavioral ... read more


How applying behavioral economics is beginning to influence healthcare

If nothing else, ongoing research at the intersection of behavioral economics and healthcare show just how nuanced behavior can be. It also illuminates why it can be so difficult to encourage healthy ... read more

Why You Need a Chief Behavioral Officer

With behavioral economics becoming the new “Moneyball,” psychological concepts such as loss aversion, social proof, and default effects are entering the popular lexicon ... act in accordance with ... read more

The Three Rules Of Behavioral Economics That Can Lead To Success

Why does it feel so difficult to resist that urge? It’s largely thanks to the well-known principle of social norms. These standards or expectations of behavior are highly ... situation . . . ” or “Our ... read more

Breaking The Habit: How Understanding Behavioral Economics Can Help Your Portfolio

Proponents of Keynesian Economics would obviously ... and their investors. Behavioral Economists believe that if you can define why a company or a stock behaves a certain way, then you are best ... read more

The Best Flu Prevention Might Be Behavioral Economics

Alongside popular misconceptions that healthy people do not need the ... These nudges have already proven effective in clinical trials, so why not test and implement them across a wider range of ... read more

Why Are Parents Afraid of Later School Start Times?

In a peer-reviewed paper in the journal Sleep Health, a group of researchers and later start-time advocates uses tricks from the field of behavioral economics to tackle a complicated question: Why is ... read more

Daniel Kahneman’s Gripe with Behavioral Economics

Kahneman, a psychologist at Princeton University who won the 2002 Nobel Prize for economics ... behavioral scientists. The synergy is evident in policy books such as Cass Sunstein’s Simpler and the ... read more



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