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Why Is Behavioral Economics So Popular - Latest News


How a Chief Behavioral Officer will change the norm of companies

Consumer and behavioral psychology has helped provide valuable insights into the reasons why customers make the decisions ... the rise of the Chief Behavioral Officer. So, what is a Chief ... read more

Netanyahu is mired in multiple scandals. So why is he so popular?

“Netanyahu built himself up over many years as Mr. Security and when it comes to elections many people, especially on the right, vote on security issues rather than civilian issues like economics ... ... read more

The Behavioral Economics of Why Executives Underinvest in Cybersecurity

But insights from behavioral economics and psychology show that human judgment is ... They may also fail to consider the counterfactual thinking — We didn’t have a breach this year, so we don’t need t... read more

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Why the Most Important Idea in Behavioral Decision-Making Is a Fallacy

Loss aversion, the idea that losses are more psychologically impactful than gains, is widely considered the most important idea of behavioral decision-making and its sister field of behavioral economi... read more


Behavioral Economics for Healthcare

A new article in JAMA suggests policymakers can use the science of behavioral ... them. So, why do people make choices they know are bad for them, or fail to do things, like take medication, which the... read more

Why You Need a Chief Behavioral Officer

With behavioral economics becoming the new “Moneyball,” psychological concepts such as loss aversion, social proof, and default effects are entering the popular lexicon ... act in accordance with soci... read more

The single most important thing an economics course can teach you

Two extraordinary things happened to the economics profession in the last 20 years. Economics became the most popular course at many universities ... This is precisely why an economics education is so ... read more

Get to Know Berkman Klein Fellow Lily Hu

And I was like, “OK, let’s talk about why this is wrong.” So it’s literally just that ... obsessing over design and fonts, or rambling about behavioral economics and civic technology in her free time. read more

Why Free Shipping Is Almost Universal — And Why You Should Be Wary of It

Why has it become a necessity for many shoppers ... “Free is very exciting,” says Dan Ariely, a professor of behavioral economics at Duke University. “Free shipping is not just another discount.” Mr. ... read more

The Best Flu Prevention Might Be Behavioral Economics

Alongside popular misconceptions that healthy people do not need the ... These nudges have already proven effective in clinical trials, so why not test and implement them across a wider range of healt... read more

How a Chief Behavioral Officer will change the norm of companies

Behavioral ... into the reasons why customers make the decisions they do. Recently, there has been an increased interest in bringing behavioral psychologists into companies. Hence, the rise of the Chi... read more



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