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Why Is Behavioral Economics So Popular?

Behavioral economics seems to have captured the popular imagination. Authors like Michael Lewis write about it in best sellers like “The Undoing Project,” while pioneers of the field like Daniel Kahne... read more

Behavioral Economics for Healthcare

A new article in JAMA suggests policymakers can use the science of behavioral ... them. So, why do people make choices they know are bad for them, or fail to do things, like take medication, which the... read more

Why You Need a Chief Behavioral Officer

With behavioral economics becoming the new “Moneyball,” psychological concepts such as loss aversion, social proof, and default effects are entering the popular lexicon ... act in accordance with soci... read more

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Why Nobel Prize Winner Daniel Kahneman Gave Up on Happiness

Kahneman’s insights created the field of behavioral economics: A field that seeks to evaluate the ... especially friends – more so than with partners. Children can cause great happiness, at certain mo... read more


The single most important thing an economics course can teach you

Two extraordinary things happened to the economics profession in the last 20 years. Economics became the most popular course at many universities ... This is precisely why an economics education is so ... read more

Why Our Beliefs Don’t Predict Much About the Economy

The financial crisis changed that perspective, and people have continued to worry about this newly discovered threat, with the result that risk-taking has been inhibited and government-controlled inte... read more

Why is Facebook Betting Big on Stories?

Since 2013, social media consumption has seen a significant behavioral shift. Previously users consumed content directly in the news feed, but today we are seeing a clear trend towards Stories, as the... read more

Brené Brown on "Dare To Lead" and why vulnerability is the "only path to courage"

It remains the site's fourth most popular talk ... And so courage is contagious and we can teach it, we can learn it, we can measure it, and we have to create cultures where being armored all the time ... read more

Economist who helped behavioral ‘nudges’ go mainstream wins Nobel

The 2017 Nobel Prize in economics was awarded to University of Chicago’s Richard Thaler for his work in behavioral economics ... of the real world suggests this is not a good assumption. So who is Tha... read more

Behavioral Economics: This Is Your Brain On Money

That changed when a young economics professor from the University of Chicago, Richard Thaler, introduced himself to two Israeli psychologists, Daniel Kahneman and Amos Tversky. Together they are credi... read more

Richard Thaler: The Charles Dickens Of Economics

So begins ... investor behavior. Which may explain why, after last week's announcement that University of Chicago professor Richard Thaler has been awarded the Nobel Prize in economics, his friend Cas... read more

The behavioral economics that explain why we need a tax on disposable coffee cups

There are two theories from behavioral economics and psychology that explain why the so-called “latte levy” should be more effective than current incentives: loss aversion and anchoring. The theory of ... read more



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