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Why Design Thinking Isnt Just For Techies - Latest News


5 Ways Design Thinking Can Boost Marketing Efforts

Design thinking isn't just for ... their "why" can also help you better meet their needs and exceed their expectations. 5. Continuous Improvement is the rule, not the exception The design thinking pro... read more

Why human centred design is the enemy of original brands

All of these trends roughly translate to the idea that you should put the consumer at the centre of your design/ innovation/ communications. Now thinking about the consumer is not a new thought ... Bu... read more

Why a design mindset matters

This is not always ... you just put them on. Those blurring lines between engineering and design are possible now because of powerful technology tools, enabled by the cloud and mobile. Add in more ele... read more

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For India’s biggest watchmaker, design is about more than just aesthetics

In all that we have chosen to do, design is important. It is not merely aesthetics ... We went and spoke to her and understood, first, why she’s not wearing precious jewellery—it’s not convenient, it’ ... read more


The Internet of Things Needs Design, Not Just Technology

Enterprise IoT buyers seldom require great design, because most often the buyer is not ... “Why does this matter?” and “What will they pay?” This inquiry requires someone who is experienced in user-ce... read more

Sci-Fi Writer Bruce Sterling Explains the Intriguing New Concept of Design Fiction

In the edited conversation below, he explains why design ... of serious design thinking behind them. They’re not cheap to manufacture, they’re not easy to maintain. … That really slows sci-fi [creator... read more

Who should go to university? Everyone, or just enough people to fill skilled jobs?

A recent report to the US Senate provided a painful reminder that universal tertiary education is not only about enrolling students ... Innovation and design labs exploring design thinking are popping ... read more

Digital Lending Must Go Beyond Eliminating Paper

Recently, user-centric design and design thinking ... based to digital is not only a matter of process – it is also a matter of channel. Lenders are increasingly turning to digital tools to find, acqu... read more

Why Process Is U.S. Health Care’s Biggest Problem

To understand why we must ... It takes more design time to create a care model that builds in quality and efficiency, but without that work upfront, the technology doesn’t matter and, in fact, only in... read more

Why LinkedIn should kill the résumé and replace it with the experience graph

It’s a powerful tool based on macro-level, connected data, but it is not the likely end game for the LinkedIn ... Object (e.g. Howard [Person] attended a webinar [Action] on Design Thinking [Object]). ... read more



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