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What’s your Website Strategy?

A clear and cohesive Strategy allows you to focus on the business objectives first, and then execute the best creative tactics to achieve them. Whether you’re a highly innovative brand or you embrace ... read more

T'Cha Dunlevy: What's your jazz fest strategy this year?

The 39th Montreal International Jazz Festival opens Thursday, bringing with it a question: What’s your jazz fest strategy this year? Are you a diehard fest-goer, down at the site every day? Or do you ... read more

What's Your Strategy When Paris Saint-Germain Completely Distort the League?

Having the money is one thing, but convincing potential recruits your project is for real is something else ... out competing with PSG financially for any of the pretenders, so strategy has to be king ... read more

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How To Optimize Your Website For Voice Search

Key Benefits Of Having A Voice Search Strategy ... whats, wheres, whys and whens of search. Consider reformatting your FAQ page into a Q&A page. Q&A pages are more conversational and ... read more

What’s the Difference? Content Strategy vs. Content Marketing

The term of which I am referring to is “Content Strategy ... level of your business. In essence, you are relying on your creative side without taking into account your strategic side. I know it’s ... read more

The screen-scraping vs. direct API integration debate: what’s the best strategy for your mobile commerce site?

Having a barebones mobile commerce site is no longer sufficient ... If branded design and differentiation from the competition is a crucial part of your mobile strategy, then a template-based solution ... read more

SEO vs. PPC: What's the best real estate marketing strategy?

It requires a minimum of three, six or 12 months of intensive SEO campaigning for your website to show-up on the first page of Google result pages. SEO and PPC have one thing in common — they get you ... read more

What's Your Customer Acquisition Strategy?

Only four in 10 retailers ranked organic traffic and affiliate programs among the top strategies for acquiring new customers ... along with Product Listing Ads and on-site pop-ups and sign-up ... read more

B2B vs. B2C: What’s the social strategy?

Additionally, collect form-fill leads and track appointments set and calls initiated from your site. The ability to drive measurable awareness, consideration and conversion is a draw for B2C and B2B ... read more

Website Home Page vs. Landing Page – What’s the Difference?

They need all the navigation and resources on your site so they can continue to get to know you better ... pages you are going to need to think through your entire conversion strategy. Landing pages ... read more

What's Your Website Localization Strategy?

Expansion takes strategy and planning, and for marketers, this process often entails spearheading innovative and effective ways to connect with customers across regions. Enter your website ... read more

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