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What PR Pros Can Learn from the CVS-American Cancer Society Partnership

It might seem crass to view corporate social responsibility (CSR) as an example of brands attempting to deliver a message rather than doing good because it’s the right thing. Still, the sheer number ... read more

21-month-old girl beats stage 4 cancer

Neuroblastoma is a type of cancer that begins in very early forms of nerve cells, according to the American Cancer Society. It most often affects infants and young children. “With neuroblastoma, it’s ... read more

News and talk tops in overall local radio market

“Ratings — you can slice the bologna a lot of different ways,” Corbin said. Looking at KHSL’s decline, Corbin said ratings for specific radio stations can swing from season to season. He said the ... read more

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A better mammogram? Huge study putting 3-D scans to the test

The issue: Mammograms can save lives if they catch aggressive ... Understand that mammograms come with pros and cons, and weigh them, said Dr. Otis Brawley, the American Cancer Society's chief medical ... read more


What New PR Pros Can Learn from Watching Political Talk Shows

If they avoid taking too seriously some of the comments of TV pundits, politicians, pressure groups and segments of the business community, new PR pros can learn a lot from watching political shows on ... read more

(Updated May 2019) How To Pass A Drug Test: Drug Testing 101

If you cannot dig up any information on what type of drug test you will be taking, then the best thing you can do is to understand each type of test and get educated on your chances to pass the drug ... read more

CMS backs down on Two-Midnight rule

CMS BACKS DOWN ON TWO-MIDNIGHT RULE — The much-derided ... the American Lung Association and the American Cancer Society Cancer Action Network — on Monday announced that they strongly oppose the ... read more

Trump’s tax returns: What is 6103 and how will it be used to get Trump’s returns?

The request can come from the chairman of the House Ways and Means Committee – currently, that’s Neal; the chairman of the Senate Finance Committee – Sen. Chuck Grassley, R-Iowa; or the chairman of ... read more

Blueprint Medicines Corporation (BPMC) CEO Jeff Albers on Q2 2018 Results - Earnings Call Transcript

Recently, we were excited to learn that a BLU-782 abstract was accepted for oral presentation at the American Society for Bone and Mineral ... as additional therapeutic candidates that can help ... read more

OPINION: GMOs, Silver Bullets and the Trap of Reductionist Thinking

You can paste it directly into the WYSIWYG editor ... soil nutrients and the larger interactions with society and the environment. I think we have a lot to learn from the organic paradigm, and many of ... read more

Cologuard Challenge Expands to AmFam Championship Urging PGA TOUR Champions Fans to Get Screened for Colon Cancer

Today, the American Family Insurance Championship and Exact Sciences announced an expanded partnership ... you can screen like one," said Kelly. "I used Cologuard to get screened for colon cancer ... read more

10 Sleazy Celebrity Endorsements

First, companies can mask their own dubious ... to be the face of a new cancer drug and offer online advice, including "Don't worry, its fine to smoke just a few a day" as long as you use our product. ... read more



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