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Why Twitter is key to learning and improving PR (Column)

Don’t get me wrong, Twitter can ... PR community, but to help educate aspiring PR pros and industry veterans alike. That is why I serve as social media chair for Counselors Academy, the senior leaders... read more

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‘Second Screen’ for Health Care Messaging: Looking for Lessons from #CancerFilm By Sally James

In this illustration, you can see breast-cancer researcher Dr ... Someone may learn how to read the signal in that noise. June 9, 2015 Corrections: the association name for American Society of Clinica... read more

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Hootsuite Led U.S. B2B Brands in Twitter Engagement in Q3 2016

There will be no fake news here. We’d like to say we and our data partner Shareablee timed the chart (below), which shows the top 30 most-engaged B2B brands on Twitter, to coincide with the start of t... read more

What’s the solution to the anthem protests?

Most recently, President Trump suggested that “[t]he only way out for them is to set a rule that you can’t kneel during our National Anthem!” While that would definitely be a “way out” (although proba... read more

Huge reader-friendly push, virtually

The members of Readers Friends have one thing in common: They like to cooperate in a digital framework related to culture and want to change society for the better, besides creating achievers. The Rea... read more

Blueprint Medicines Corporation (BPMC) CEO Jeff Albers on Q2 2018 Results - Earnings Call Transcript

Recently, we were excited to learn that a BLU-782 abstract was accepted for oral presentation at the American Society for Bone and Mineral ... as additional therapeutic candidates that can help patien... read more

What Games Have Changed

As a game maker and the co-president of Games for Change, I was thrilled to be invited by Kotaku to discuss some of the recent ... global advocate for games that have positive impact on our society. I... read more

Cologuard Challenge Expands to AmFam Championship Urging PGA TOUR Champions Fans to Get Screened for Colon Cancer

Today, the American Family Insurance Championship and Exact Sciences announced an expanded partnership ... even if you can't play golf like a pro, you can screen like one," said Kelly. "I used Cologua... read more

Avon, Vital Voices Global Partnership and the U.S. Department of State Launch the Justice Institute on Gender-based Violence in India

There are the extreme cases that gain national and international attention - like acid attacks and dowry deaths - but we, as a society need to do more to ... their children have greater opportunities ... read more

OPINION: GMOs, Silver Bullets and the Trap of Reductionist Thinking

You can paste it directly into the WYSIWYG editor ... soil nutrients and the larger interactions with society and the environment. I think we have a lot to learn from the organic paradigm, and many of ... read more

The A-Z Guide to radiology AI companies showcasing at RSNA 2017

The Radiological Society ... can be integrated into existing workflows for image capture, storage, interpretation, viewing and sharing.” While not technically a start-up (almost 8 years, and counting) ... read more

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