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What Is The Perfect Marketing Strategy For Your Business? Part 7 – Making It Count

Today, I want to talk about mowing your lawn. Now, if you don’t own a home you probably don’t mow your lawn. As a matter of fact, I do own a home, and I don’t mow my lawn. I pay somebody to come and d... read more

5 of the Most Important Influencer Marketing Goals Your Brand Should Focus On

Clearly, influence is something that has always been an integral part of consumer ... a couple at most) key business objective. 5 Most Important Influencer Marketing Goals for Your Brand Only a goal-o... read more

Why Brands May Need to Start Rethinking Their Influencer Marketing Strategies

“Brands think it’s a simple transaction that you pay somebody a couple million bucks and it turns the fortunes of your business ... count isn’t a No. 1 priority, explained April Vitkus, senior directo... read more

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Marketing Strategies: 7 Ways ‘Perfectionism’ Stops You from Success

In fact there are at least 7 ways that perfectionism stops you from success ... your business vision. There is nothing so compelling as a vision for which you have passion. But if you’re busy with the ... read more


Why marketing and revenue departments should bury the hatchet, right now

And rivalry without enmity is often good for business. Niki Fotiou, Marketing & PR Director @Divani Collection Hotels Thanks to a clear, common and shared strategy ... The price is part of the hotel m... read more

What Is Reputation Management?

Whatever you call it, the goal is to shape public perception about a person or business ... you or your brand. In today’s plugged-in world, reputation management happens in the digital sphere and is a ... read more

10 Embarrassing Social Media Mistakes Your Business Is Making

If you make a misstep or don’t invest in a strategy, followers will doubt your authenticity and authority. If you want your business to shine on social media, avoid making these ... should be a centra... read more

The Simply Good Foods Company (SMPL) Q3 2018 Earnings Conference Call Transcript

Our strong results give us the financial flexibility to invest in the business. As we discussed last quarter, in the second half of fiscal 2018, we're making incremental strategic investments in marke... read more

4 Reasons This 7.3% Yielding Blue Chip Is A Screaming Buy

(Source: imgflip) The core strategy of ... due to unrelated business taxable income or UBTI, which some MLPs generate, it's generally recommended you own them in taxable accounts instead of IRAs or 40... read more

Perfect attribution modeling and how to attain this marketing nirvana

But a large part of quantifying the return on marketing is knowing which ... Credit: Loves Data / Benjamin Mangold Conclusion: Your attribution model you choose should align with your business strateg... read more

Everything That's Wrong With Social Media Companies and Big Tech Platforms, Part 3

The first six classes of complaints are detailed in Parts 1 and 2, so we begin here in Part 3 with Complaint Number 7 ... making you feel a little bit of outrage, notice that that thought just comes o... read more

The 7 Most Important Hires for Your Small Business

"If your marketing person understands their mission, they can create a strategy and implement customer outreach and awareness." While it's tempting to look for the perfect ... business advocate at Int... read more

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