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What Is The Most Efficient Email Marketing Tool - Latest News

10 efficient tools every marketing team needs in 2018

However, this article contains the most essential, efficient, and useful tools that are going to help you with all ... ActiveCampaign is an email marketing platform with templates to design your email... read more

What is Email Deliverability?

This is email deliverability. Most ... and tools correctly We’re here to help you stay in-the-know on best practices, reduce bounces, and get your emails opened. Take the time to learn how to increase ... read more

Surprise Is Still the Most Powerful Marketing Tool

These tools can certainly make our profession more efficient. But they also can make brands ... because surprise is still probably the most powerful marketing tool of all. Here’s why. Surprise is addi... read more

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It’s About the Gain, Not the Pain

Optimove offers a “relationship marketing hub” to paying clients. CTO Tal Kedar sees CLV as a tool ... most efficient allocation of marketing resources to gain results, added George Bilbrey, co-founde... read more

Single View of the Customer: A Holy Grail or Mythical Beast of Marketing?

One of the most common misconceptions is the ... It can persist this data in a single database that marketing can connect to their channels (such as an email platform, CRM or marketing automation tool ... read more

The Winning Midterm-Election Tactic Every Marketer Should Use In 2019

Communications best practices have often crossed the chasm between corporate and political marketing campaigns, and the most recent election cycle is no different. This year, the breakout marketing to... read more

The Modern Marketing Suite – Do We Finally Have an Alternative to the Franken-stack?

The fact is, most become overburdened and frustrated with a franken-stack when trying to achieve the typical martech goals of customer-first experiences at scale, omnichannel personalization, speed to ... read more

The CEO Interview: Thomas Goodmanson

“Before, contact centres could only survey customers, but now we can record the call, see the chat and analyse the email and ... Selligent – a marketing automation platform – and created a predictive ... read more

How BlueRun Ventures' Cheryl Cheng Views Marketing Tech

If a business were to go lean, shedding away the latest integrated tools and analytics, it might not be able to effectively compete. Marketing technologies such as web content management systems, emai... read more

Facebook Officially Launches Ads API, Opening Efficient Ad Management Tool Development

but free basic tools might bring efficient ads management to local and small businesses. In the end, the one standing to gain the most is Facebook, which is now billing the Ads, Pages, and Insights AP... read more

How Franchisors And Franchisees Can Work Together For Digital Marketing Success

The franchisor-franchisee dynamic is one of the most unique relationships in the business arena. The franchise model requires unity while also encouraging autonomy, and that can be a complicated envir... read more

8 Signs it’s Time to Outsource Your Marketing

A devoted team of writing powerhouses will have their hands full creating website copy, email campaigns ... These assets are your prime sales tools. A marketing agency will likely have multiple design... read more

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