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What Health Insurance Marketers Can Learn From Starbucks

The annual enrollment period is a key time for health insurers, but consumers don’t typically show great interest. Despite its being a life-saving benefit, consumers spend very little time making cove... read more

AXA XL’s Property CEO Discusses in Detail the Future of the Newly Merged Company

But we are now part of a group where we can serve an individual small business, a medium-sized business, a large corporate institution, and in our insurance book we have companies across life, health ... read more

‘I know why I exist’: Meet Belinda Wong, the woman leading Starbucks China’s skyrocketing growth

She introduced a pioneering health insurance benefit ... “Belinda has worked at Starbucks 18 years, so coffee runs through her veins. Yet what impresses me is, she’s always hungry to learn,” said Emil... read more

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Artificial Intelligence Has Some Explaining to Do

What it can’t always do is explain itself. AI is software that can learn from data or experiences ... This is especially true in fields such as health care, finance, and law enforcement, where ... read more


How 3 former Zoes execs teamed up to fuel growth of Bellagreen, Original ChopShop

Original ChopShop combines facets of Starbucks ... "healthy" in any of our marketing materials for either brand. Healthy means something different to just about anyone you ask. Oddly enough, saying yo... read more

5 Building Blocks to a Fully Integrated Safety Culture

In fact, the Occupational Safety and Health Administration (OSHA) estimates workplaces that establish safety and health management systems can ... is the marketing name for the worldwide property-casu... read more

My husband and I are taking a 3-year 'mini-retirement' in our 30s. Here's what a week of spending looks like for our family of 7

This is largely due to the fact that our fixed monthly bills (cell phone, taxes, insurance ... coffee for a hour and came up with some fun marketing ideas. I love having a bit of margin in our life so ... read more

Was It Illegal to Profit from Healthcare Prior to the HMO Act of 1973?

With aggressive marketing and closer ties to business than to health ... care [insurance companies] give [patients], the more money they make”: Ehrlichman: “Edgar Kaiser is running his Permanente deal ... read more

Aetna To Scale Up Medicare Advantage Senior Living Referral Platform

Medicare Advantage plans are growing in popularity with seniors seeking insurance coverage ... determined that 60% of factors that can affect a member’s health happen outside of a doctor ... read more

Trupanion: "Pages And Pages Of Violations"

Although the regulator states that the policies look compliant - I have always maintained this is a sales and marketing ... can and cannot do. I find Michigan's Department of Insurance and ... read more

The Power of Voice: “Alexa, I want to purchase insurance” (Part 2)

While insurers are quick to publicise their entry into the skills marketplace, I question whether these initiatives are simple marketing ... with foreign travel health insurance and look to ... read more

Retire Early With Effectiveness And Financial Freedom, But Don't Forget The Softer Side

Also, you can learn from my mistakes. With the right long-term strategies ... While money is truly not everything (making a difference in the lives around you and health probably rank higher), having ... read more



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