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Users Stop Engaging With Brands After Data Breaches, Report Finds

Brands lose a lot more than just data when they suffer a data breach, according to Ping Identity, they also lose customer engagement and trust. Data breaches are an unfortunately all too common occurr... read more

Consumers are more ready to abandon brands following data breaches

According to a new study, 78 percent of people would stop engaging with a brand ... finds 49 percent would not sign up and use an online service or application that recently experienced a data breach. read more

Altimeter Group report finds possible win-win for brands and consumers in the Internet of things

After all, how many times in a day do you want to interact with, or receive messaging from, the maker of your refrigerator? Best practices for “brand restraint” may well develop. The “five ways” refer... read more

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Deforestation-linked palm oil still finding its way into top consumer brands: report

A new report by Greenpeace finds that palm oil suppliers ... traders and end users of palm oil to stop doing business with deforesters and land grabbers. The reason? The brands and their suppliers are ... read more

New FireEye Research Reveals the Impact of High-Profile Security Breaches on U.S. Consumers' Trust of Brands

Additionally, 75 percent of consumers stated they were likely to stop ... data breaches are becoming more commonly associated with brand names in the United States," says Grady Summers, Senior Vice Pr... read more

New data shows China has “taken the gloves off” in hacking attacks on US

Remember the good old days, when the US and China were supposedly working out new norms for the cybers, and China was going to stop ... use of breach-detection tools and common intrusion-response prac... read more

Don’t be Equifax. Design for trust instead

‘Personal data is becoming a new economic “asset class”, a valuable resource for the 21st century that will touch all aspects of society. This report finds ... value brands create for customers. It sh... read more

Trouble Comes in Threes: Long-term Impacts of the Facebook/Cambridge Analytica Controversy

Recent failures to prevent or remediate data breaches and data misuse were met with ... that the company violated a 2011 FTC settlement to stop allowing third party access to data without user consent ... read more

50 million accounts breached at Facebook, but Europe needs to find the bad guy

Last week, data ... users might be incrementally impacting the Facebook business, the advertisers might start looking at the platform as well. This is not to say people will stop advertising on Facebo... read more

2015 Edition: A Marketer’s Guide To Cross-Device Identity

It became clear that the ability to match users across their various devices would provide brands with an unprecedented ... below), potential privacy breaches are always a concern when first-party dat... read more

So You’ve Been Breached

He said, according to the Verizon Data Breach Investigation Report, that “attacks are shifting from the use of default ... s often irreparable brand damage.” In short, many companies don’t know what t... read more

These are the 64 startups unveiled at Y Combinator W18 Demo Day 2

Zyper wants to “re-create social networks for brands”. It identifies a brand’s most engaging users ... after clothing, they’ll be able to grow to sourcing different types of apparel. Pulse is trying t... read more

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