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Three Mistakes To Avoid Before Launching An Influencer Marketing Campaign

With a market spend forecasted between $5 billion and $10 billion in 2020, influencer marketing is a steady trend with blooming growth. This trend constitutes a remarkable way to combine brand ... read more

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Influencer Marketing Programs: 3 Mistakes Brands Should Avoid

Over 70 percent of marketers reported using influencer marketing in their campaigns in 2015, according to data from Adweek, and that number is likely to continue to grow in the years to come. I've ... read more

11 Common Mistakes You're Making With Influencer Marketing

This article outlines 11 common influencer marketing mistakes to steer clear of in order to be successful and avoid overlooked costs ... that you should ask yourself before launching an influencer ... read more

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Influencer marketing: 10 mistakes brands make and how to fix them

There are various elements of influencer marketing to be aware of and many brands seem to get some of the elements wrong. They end up committing a variety of mistakes ... test the waters before fully ... read more


4 biggest influencer marketing mistakes from Fyre Festival

the Fyre Festival exposed some major influencer marketing mistakes, opening up an opportunity for brands, marketers and advertisers alike to learn some important lessons. The most obvious takeaway for ... read more

25 Tips for Getting Rich With Influencer Marketing

If you have a deep understanding of your target audience, you’ll be able to develop an influencer marketing campaign that speaks effectively to that cohort. 3. Use enrichment ... specific and ... read more

Futureplay: We blew our brand marketing budget on influencers

This case study is about one of our most costly marketing mistakes to date. We’re laying it down so you can avoid making it too ... Less than two weeks before the campaign was due to go live, we lost ... read more

5 Steps to Successfully Executing an Influencer Marketing Campaign

Anyone who still doesn't think Influencer ... marketing campaign, I was chatting with Joel Contartese, who has managed over $10M in ad spends with influencers. If there's anyone who knows how to make ... read more

The Power of Influencer Marketing and the Lessons They’ve Taught Me

Remember the days before influencer marketing? No? Neither do I. It’s hard to imagine a time before the search results or social feeds was dominated by the fashionably fabulous brand partnerships or ... read more

How To Do Instagram Influencer Marketing Right: A Six-Point Checklist

To help you optimize how you run your Instagram influencer marketing campaign, I’ve compiled a list of best practices that you can utilize. 1. Define Your Goal I’ve come across a few businesses that ... read more



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