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Understand the psychology of selling

FAIRBANKS — The holidays are upon us. We are faced with longer lists of thing to buy, a limited amount of time to shop and a limited amount of money. Stores are trying to maximize their profits. There ... read more

The Psychology of Selling a $64,950 Bed

“Who Would Pay $64,950 for a Bed?” That’s what the ad for one small manufacturer asks. The full page spread is in the June issue of Dwell magazine. I already knew my answer to its question (ummh, coul... read more

The psychology of standing for president – Professor Ian Robertson’s take on the race for the Aras

Professor Emeritus of Psychology in Trinity College Dublin ... “And there you have to attract people to sell themselves and then you get egos because it’s not policies, because it’s not a larger group ... read more

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The Psychology of The Consumer —Today’s Marketing Journey

Consumer psychology is a fascinating topic ... audience — that toy blogger probably won’t do a great job of selling your new productivity software, but the Instagram foodie might get ... read more


The new Weight Watchers is all about ‘wellness.’ Critics say it’s ‘diet culture’ in disguise.

The paper’s lead author, Traci Mann, now a psychology professor at the University of Minnesota ... “wellness” is an empty buzzword which predatory companies cart out to sell the same destructive diet ... read more

Prediction: Sex Robots Are The Most Disruptive Technology We Didn't See Coming

It just opens up Pandora's box of psychology and science ... RealDoll launched in 1997, selling what McMullen refers to as the Ferrari of love dolls. My background was special effects and animatronics ... read more

The subtle science of selling – a six-step guide

For Levine, however, even an understanding of the psychology behind sales was little help. He says he was hopeless at selling cars, and only managed to shift one over the course of his research. Perha... read more

How Hotels Can Leverage the Psychology of Impulse Buying to Capture More Revenue and Enhance the Guest Stay

Sure, this may not be a perfect science, but it's a typical scenario explored as we consider the psychology behind impulse buying ... Hoteliers no longer have to push their staff to sell, because mode... read more

The Psychology of Making Something People Love

You need to understand why your customer would buy what you’re selling. The psychology of that goes much further than simply pains and gains. It’s a starting point, but let’s zoom in more ... read more

The Power of Persuasion: 3 Psychology Principles for B2B Marketers

If you sell intent data use your data to find prospects who are ... However, equipt with the knowledge of psychology and a deeper understanding of the consumer’s mind, you can get the edge back. read more

The 3 Essential Investing Lessons Of The Financial Crisis

Many investors naturally want to avoid bear markets entirely, hoping to sell their stocks at the top ... how do we minimize the damage that investor psychology can cause? The answer for many ... read more

CMO Next 2018: The Full List Of 50 Chief Marketers

And in a clear example of how purpose informs the marketing, the company is not selling luggage—it’s telling a broader ... the connection between brand-building and her degree in psychology. Both real... read more



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