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Psychology Behind A Modern Day UX Design

Marketing in the modern world revolves all around psychology. There are some tried and tested methods that work, but nothing beats knowing how your users think. After all, this is the best way to prov... read more

The Psychology of Advertising

For instance, according to C. James Goodwin in A History of Modern Psychology, Watson used “demographic data to target certain consumers” (p. 316). And, as stated above, Watson promoted the use of cel... read more

The Psychology of Inequality

His insights are sharp and offer a distinct path through modern political psychology—I found myself repeatedly thinking through familiar writings in new and rewarding ways."—Matthew Maguire, DePaul Un... read more

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AP Psychology: History & Development of Modern Psychology Lesson Plans Chapter Exam

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Questi... read more

Philosopher of The Month: William James (timeline)

James is considered one of the most influential figures in the history of modern psychology. James was born into a wealthy New York family in 1841, the son of a Swedenborg theologian, and the brother ... read more

Defending Originalism, The Morality of Negative Reviews, and the “Science” of Social Psychology

Pushing buttons: Rachel Plotnick examines a modern metaphor: “At their best ... This is just one of a number of examples of bad social psychology, Andrew Scull writes in The Times Literary Supplement: ... read more

The Other Side of the Tracks: Moral Psychology in China

But the paper also found no correlation between more modern cultural values in China and “justice concerns” — which in psychology refer to individual rights and autonomy. In recent years, cross-cultur... read more

Australian politics and the psychology of revenge

It also accords with what modern psychology and social science would lead us to expect in circumstances where a person or group experiences what they perceive to be unjust treatment at the hands of an ... read more

The Future Of Masculinity: Overcoming Stereotypes

Brad Johnson, PhD, professor of psychology at the United States Naval Academy ... One of the reasons for so much anger to the Gillette ad is that many men are confused about what modern manhood is abo... read more

The feminization of men leads to a rise in homophobia

Falomir, Professor in the Psychology Section in UNIGE's Faculty of Psychology ... that this increase in homophobia is found mainly among more "traditional" men. So-called "modern" men, by contrast, re... read more

The Psychology of Video Advertising

The result? A successful marketing campaign. By applying psychology to video advertising, we can begin to map out a marketing strategy for preparing video content. First, audiences must be identified ... read more

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