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The Psychology and Science Behind How Hiking Trails Are Created

Next comes the direction of the trail, which is determined in part by psychology ... A pre-made sandwich at a grocery store can cost more than $10, while a single teabag (with “free” hot water) can ru... read more

Is dating dead?

At least, that’s what the companies behind the apps advertise ... In the original experiment, shoppers at an upscale grocery store were presented with 24 different kinds of jam and couldn’t make a dec... read more

The Psychology of Poverty

(who asked not to provide her full name for fear her ex-husband might find this information and contact her) is a full-time office assistant at a major law firm in Manhattan and who also helps run her ... read more

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Why Do You Love Murder Shows? Ten Women Explain.

I am extremely interested in the psychology behind murder—what drives people to it ... As soon as his probation was over he was free to get a job that brought him to my grocery store at least once a w... read more


Influencing with ad copy: how to truly drive action

Before we jump into the words that work, let’s take a few minutes to understand the psychology of decision-making. What causes us to choose X instead of Y? What’s behind our decision ... of the same e... read more

How to Design (and Analyze) a Business Experiment

For example, suppose a grocery store ... OK: Running your experiment until your results look as though they fit your hypothesis, rather than until the study has run its planned course. This type of pr... read more

Tuition for Students, a Better Future for Their City

She is the oldest of five and didn't want her father, who owns a local grocery store, to have to pay too ... "More families will come here for jobs," he said, standing behind the counter of the family ... read more

Carnies unveil lives spent working in traveling carnivals

She thinks her only options would be service jobs at a handful of grocery stores and restaurants ... By the time he could run, Davis says, he was following behind his dad while the carnival veteran he... read more

Here's how someone with a regular job made 70k in 6 days as an extra income

Curious thing: This was purely automatic: I had sales rolling in while I was out at a grocery store at 8pm, or when I woke up in the ... but I want to take you behind-the-scenes to show you how I did ... read more

The Man Who Made 'Tetris'

Eventually, at the Academy of Science, Alexey was given access to his own personal computer that he could use "with no one behind my shoulder." Since he had to run tests on the AI ... brought him to a... read more

Minnesota State Mankato coach Todd Hoffner's career was ruined after child porn allegation - ESPN The Magazine

Now strangers at the grocery store stopped ... gyrating behind their older sister -- and it had aired on national TV and won the $10,000 first-place prize. Hoffner s kids, experts told the judge, are ... read more

Much Too Much: Are Options Ruining Our Lives?

You can go to the organic grocery store or the conventional grocery store or the farmer ... the undisputed authority on the psychology of choice, identified two types of deciders — the maximizer and s... read more



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