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The Power of Personalization: Customer-Choice Pricing

OTAs may help hotel-room shoppers find the best price, but at what cost? Sure, everyone loves a good deal, but let's not forget that people will pay more for the things they value. By instituting a pe... read more

Personalization: Moving From Optional to Necessity in Financial Services

These steps may come at a different pace and vary by age for every individual, but by segmenting customers by digital propensity, financial goals, price sensitivity ... ignoring the ones that don’t. T... read more

"Alexa, Make Me Money": Conversational AI Prepares for the Enterprise

But there's a huge price to be paid if the bots get things wrong ... So that you can still get value from it, you can still provide degrees of personalization, but you're not breaching GDPR policies. ... read more

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Adobe Systems (ADBE) to Acquire Marketo for $4.75B

Adobe (Nasdaq: ADBE) today announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, for $4.75 billion, subject to custom... read more


Adobe to Acquire Marketo

--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, for $4.75 billion, ... read more

Google turns 20: how an internet search engine reshaped the world

Assembled in the United States, the Moto X offered an unheard-of level of customization and personalization options and intuitive ... Google had already agreed to offload Motorola to Lenovo for a pric... read more

Financial Services Entering New Era of Customer Engagement

It is no longer enough to compete on price or product offering – the ability to personalize ... the customer simplify their financial life on a personalized basis. The Power of Personalization in Bank... read more

Adobe in $4.75B Deal To Acquire Marketo for Marketing Automation

SAN JOSE, Calif. -- Adobe today announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, for $4.75 billion, subject to c... read more

Marketing's New 'Power of Now'

Price transparency is ubiquitous, and consumers control many of the throttles on the messages they receive. Mass marketing is on the wane, giving way to greater personalization ... strategies and embr... read more

Vertical Integration Is Why Amazon Will Be Worth So Much More

At its current price ... due time. Personalization is the other major benefit that vertical integration brings; it will allow Amazon to thoroughly track all user behavior. Privacy advocates will find ... read more

What is RFM? Top 5 Ways to Elevate Your Digital Strategy & Increase Direct Bookings

With the combined power of RFM data, hotel marketers can get a deeper understanding ... and campaigns will achieve the most impact on your bottom line. From design to personalization and multichannel ... read more

Why Context is Key in the New World of Airline Retailing

“We’re doing a lot of work around harnessing the power ... and personalization in new and different ways,” said Morgan. Additionally, Sabre’s deep analytics around shopping and market data make it pos... read more



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