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Meet the tubby animals in the running to win a pet-slimming competition

One way owners are encouraged to get their pets back into healthy patterns is the PDSA Pet Fit Club’s annual pet-slimming competition ... about your own pet’s health, don’t put off taking action until ... read more

How to talk to your competitors

As founder, CEO or product manager, it is your responsibility ... or invent a wholly new one. Sounds like a daunting task, right? I find that one of the best ways to stay on top of things is not just ... read more

Startups: 3 strategies for talking about your competitors

But there is a striking lack of guidance around how to talk about that competition. Here are three tips on how to get it right: 1. Don’t trash talk the competition Yes, you need to communicate why you... read more

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Your Brand Precedes You: How To Effectively Improve Your Company's Image

One of ... Promote Your Brand Develop and clearly communicate your unique selling proposition — after all, it is what sets you apart from your competitors. Ensure your employees understand the impact ... read more


Which Franchise is Right For You? Follow These Steps

People just feel that it’s the right match ... and independents -- in your community. Talk to competing franchisors so you can hear how they position themselves against your target franchise. If there ... read more

Email Marketing Hacks: 3 Tips to Improve Your Sender Reputation

Today, we’re going to talk about why your ... going to help you in two ways: It maintains your IP warm. However, if you’re just starting to send out marketing emails, make sure you warm it up progress... read more

How to steal the competition’s best keywords: A 3-step guide

Whether you’re new to paid search or an old pro, one of your ... out the competition. Guess what? You just beat the competition at their own game! When you get right down to it, it’s not that hard to ... read more

3 Ways to Make Your Business Recession Proof

Other than Microsoft, which I expect to continue to creep slowly and steadily upstream, I can't see a single one of the other FAANG ... You can't save your way to success. Yes, but saving a few bucks ... read more

Real Competitive Analysis is About Learning to Love Your Competitor

A well-executed competitive analysis provides the framing for how your group is the best one to take on the challenges ... The journey to understanding your competitors in a meaningful way starts with ... read more

Tinker Hatfield Q&A: The Nike Adapt BB and Life as a Futurist

(“Thems the breaks,” she told her husband after selling a pair that were one of only a few in the ... It’s just the right way to think about life. RN: I know you don’t like to talk about it, but you h... read more

Kathy Webb wants to talk about the ‘good things’ happening in Little Rock

One of Webb’s greatest concerns is ... “Every time I say it and I think about it, I feel the same way that I did that day when she said, ‘My name is Geraldine Ferraro and I proudly accept your nominat... read more

The right way to position your startup against competition

This isn’t just a problem when pitching — it’s a problem when defining who your ... way that actually makes sense as a business strategy: “We’ve carved out a niche specific enough that no one else is ... read more



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