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The Intersection of Lead Generation and Consumer Privacy

Lead generation is the process of identifying and cultivating individual consumers that are interested in purchasing a product or service. The goal of lead generation is to connect companies with ... read more

What’s in store for online privacy and data management?

In considering the privacy and regulatory landscape in Australia, Lauren’s observation is that Australia has not had the same robust policy discussions which occurred in Europe over a seven year ... read more

Would You Live in a Smart City Where Government Controls Privacy?

Professor Leslie John’s research centers on how consumer’s behavior ... Another one that can really lead to incoherent decisions with respect to privacy — it’s a classic behavioral ... read more

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One step forward and one step back for Apple's privacy campaign with latest Safari build

Specifically, the latest Safari caps the expiration of persistent cookies created client-side via the Document.cookie property to seven days, because lengthy cookie lifetimes lead to less ... that ... read more

Canadians Would Warm to Open Banking with Assurance of Increased Security and Greater Awareness of Benefits, Accenture Survey Suggest

Among respondents' top concerns with open banking: the security and privacy of financial data ... to many Canadians," said Bob Vokes , who leads Accenture's Financial Services practice in Canada read more

Fighting The Citadels That Own Our Data: How Web3 Empowers Us To Take Back Control

In the face of myriad privacy breaches ... back control from the current generation of internet behemoths. Personal data is being mined on an industrial scale and extracted to create profiles that ... read more

Canadians Would Warm to Open Banking with Assurance of Increased Security

TORONTO; April 17, 2019 – Open banking technology is poised to change the way the world completes transactions, but three quarters (75 per cent) of Canadians say they are wary of the concept, citing ... read more

BullGuard expands cybersecurity product line with the launch of BullGuard VPN

BullGuard VPN users receive secure connections in to hotspots, which protect them against data theft, privacy breachesOnline consumer privacy is under ... For additional insights into the intersection ... read more

Jebbit Launches First-of-Its-Kind California Consumer Privacy Act Resource Center for Marketers

The CCPA, which provides California consumers with new data privacy rights ... extensive experience at the intersection of consumer data and digital marketing, Jebbit is well positioned to share our ... read more

How to Generate Leads Using Gated Content & Social Media

In this case, even if your ads are well-designed and work for brand awareness, they are unlikely to generate high quality leads. “Without active lead generation efforts ... more common in the B2C ... read more

L.A. to name intersection after Nipsey Hussle as family holds private memorial service

"My pain is not your entertainment" Discarded coffee cup leads to arrest in county's oldest cold case The intersection is the closest to The Marathon Clothing store, where the 33-year-old ... read more

Conversational Marketing And Machine Learning Are Shaping The Future Of Retail

At Fusion Alliance, we find our place at the intersection of advanced analytics ... the new trend in business-to-business (B2B) demand generation strategy, there exists a huge business-to-consumer ... read more

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