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The Intersection of Lead Generation and Consumer Privacy

Lead generation is the process of identifying and cultivating individual consumers that are interested in purchasing a product or service. The goal of lead generation is to connect companies with thos... read more

Opinion: Why California's privacy law is a mistake

Before CCPA, a retailer fueled their lead generation ... that benefit come from? Privacy is important, but privacy that cripples marketing deals a substantial blow to consumer choice because ... read more

Five Reasons The Payments Business Is Ripe For Big Change

Fintech I write about the intersection of VC ... Fears about customer data and privacy and regulatory changes may impact the industry in unprecedented ways. Thanks to next generation payment methods t... read more

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The Cybersecurity 202: From encryption to deepfakes, lawmakers geek out during Facebook and Twitter hearing

“We’re on the cusp of a new generation of exploitation and ... Sandberg made a point to stress Facebook’s commitment to consumer security and privacy. “We are strong believers in encryption,” Sandberg ... read more

Privacy and genetic genealogy data

These successes have prompted discussions about the genetic privacy of individuals whose DNA data are ... Finally, genetic genealogy is for lead generation, not conviction. Genetic genealogy leads are ... read more

Young Russians taking the lead in anti-Putin protests

In the meantime, their teenage children have taken the lead. With Russia's rigid political system offering ... more determined and angrier generation. Emboldened by support from the youth, Navalny has ... read more

Study Shows Digital Trust Gap Between Companies And Consumers

This perception gap can lead to complacency amongst ... the licensing of consumer data to third parties and the technologies they are implementing to protect data and customer privacy. In India, one-t... read more

Accenture Launches 5G Acceleration Services at Mobile World Congress Americas

“More than an incremental step, 5G represents a fundamental transformation of the role that mobile technology can play in society,” said Tejas Rao, managing director and global 5G offering lead for Ac... read more

We are not just data, we are human beings

Who leads and who follows will determine where ... There really is no true privacy: The value exchange began long ago. Judging is the new frontier, and consumers determine 90 percent of the ... read more

Korea IT Times' Interview with Oh Sang-gyoon, CEO of BPU Holdings: 'ZimGo Polling' gains insight into people's feelings

From a privacy perspective ... Our goal is to stimulate and perfect futures based on current personal choices that lead to better selections. What does that mean? By monitoring social media ... read more

How sustainable is wearable technology?

which both are relatively short-lived mass consumer goods, would intensify product obsolescence and lead to even shorter service lives. Whereas fashion industry is infamously known for its fast ... read more

These Award-Winning Brand Builders Are Designing A Media Company For The Modern World

From top tech powers, to leading lifestyle brands and consumer product giants ... getting endorsed by Jay-Z and the intersection of culture and politics in a way we’d never seen. These moments ushered ... read more

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