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The holy grail of the perfect customer experience

If you’ve been in business for any respectable amount of time, you know something really, really well: Your customers don’t care how your business operation is structured, or how complicated it is for ... read more

The Holy Grail - Sunday roast at Shanti Lodge

The omission of which, based purely on personal preference, makes the whole experience void at best, and a disaster at worst. It’s hard to put your finger on this elusive ‘Je ne sais quoi’ that makes ... read more

Take Your Startup Public? This CFO Says an IPO May Be the Last Thing You Want to Do

For many entrepreneurs, taking their company public -- and entering the magical land of the IPO-- is like the startup holy grail. In fact ... and how I'm doing that to serve a customer." Who is your c... read more

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Why a CDP is a Must-Have for a Unified Customer Experience

It’s all in service of achieving the marketing “holy grail” — a unified customer experience across the entire lifecycle of the customer journey. This is no small feat; According to a 2016 study by Exp... read more


Magento CEO On Why Commerce In The Cloud Makes Every Moment ‘Shoppable’

In commerce, the conversion is the Holy Grail. The moment when customer contact becomes ... is to make every stage of the customer experience a shoppable one. Writ large, said Lavelle, “the vision is ... read more

Is “Agile” the Key to Customer Experience Success?

Some believe that Customer Experience will become CRM Mark 2 – i.e. Being the next big thing, being the target for technology vendors promising the holy grail yet business being ... In theory, an agil... read more

Five minutes with… Sarfaraz Alam, co-founder and CEO of HashMove

The aim was to provide a similar user experience as the established search ... End-to-end visibility still presents the biggest challenge. The holy grail of logistics is a fully joined up end ... read more

UK consumers are comfortable with AI if it means personalisation from brands

“Personalisation is the Holy Grail of good marketing ... 82 per cent of people are now aware of the use of AI in the shopping experience, and 47 per cent are happy for brands to use the technology to ... read more

Is DevOps Transformation a Holy Grail?

Download the blueprint that can take a company of any maturity level all the way up to enterprise-scale continuous delivery using a combination of Automic Release Automation, Automic’s 20+ years of bu... read more

Consumers will boycott brands that fail to personalise, but are comfortable with AI in exchange for a better experience

Poor attempts at personalisation are having an adverse impact on customer experience. So finds a study by AI marketing ... “Personalisation is the Holy Grail of good marketing, but what’s clear from t... read more

Getting ahead before the boom of voice search

“That’s the holy grail”, said Flor Perret, on building a secure relationship between the offline and online worlds. “That ease and convenience of the customer [experience] is demanding. Weighing it ag... read more

“Trust me, I’m a brand!” – What is the value of branding?

Brands that moves from a noun to a verb and is part of the everyday language, pretty much reached the holy grail of branding ... been crafting creative solutions with a key focus on Customer Experienc... read more



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