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HEI Health and Équité Announce Strategic Partnership to Bring Brand Management and Brand Execution Solutions to Healthcare

Mischa Dick, Co-founder and COO of HEI Health stated that, "In reaction to growing consumerism and increased competition, including the forces between ... of-the-line brand design and management ... read more

The Past, Present And Future: Three Data-Driven Strategies To Ensure Brand Success

With valuable insight into past sales and present activities, brands can build strategies that nurture and grow future ... understand user-generated content (UGC), extract deep insights and design use... read more

The Navy Is All In on Preparing for the Next War. This Is What They Are Doing.

the most current Naval Surface Warfare Strategy does, by design, appear to be somewhat of a higher-tech, modern adaptation of some fundamental elements of the Navy’s Cold-War-era approach - a time whe... read more

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New computer model designs a drug delivery strategy to fight cancer

Credit: Kevin Craft Stanford researchers have created a computer simulation, validated by experimental results, to help design drug-delivery ... The nanoparticle delivery strategy exploits one ... read more


Housing task force discuss affordable housing strategy recommendations

The task force is working off a draft document that outlines a variety of options, some of which would be brand new and others expansions of programs in use by the county. The task force split into su... read more

Our Biggest Brands Can No Longer Be Managed By Nerds

Unable to conjure up anything new or compelling to say about their brands, the "numbers" managers chose to compete on price and promotion: defeatist short-term tactics. Instead of creative strategies ... read more

The evolution of Tiger Woods as a Ryder Cup teammate

Expected, perhaps unfairly, to carry the United States teams throughout a run of Ryder Cup competitions against Europe that dates to 1997 for him, Woods has been more failure than force ... requires y... read more

The Air Force Will Replace Its Long-Serving UH-60 Huey Helicopters With a European Import

The basic UH-1 design predates the ... This is the Air Force’s third attempt to purchase helicopters to replace the Hueys. In August, U.S. Strategic Command commander General John Hyten said ... read more

The New York Times strategy memo

And at a time of unprecedented disruption in our industry, this strategy ... these outside forces may slow growth in advertising revenue in the short term, we believe that the long‐term effect will be ... read more

The Highway For Securing Your Website To Ensure Its Success

The main driving force of your site should be content-based that highlight your brand clearly, with images and design as backup. Not all hosts are created equal. While your domain name can be likened ... read more

The Highs and Lows of Dr. Z's Daimler Tenure

An effort to add a new four-seater was the driving force behind a partnership with Renault SA, with little effect. Daimler’s latest strategy for Smart calls for the brand to become electric only. Its ... read more

Startups shook up the sleepy razor market. What's next?

Pankaj Bhalla, brand director of Gillette North America, said increasing its online sales is a "key part of our strategy." He offers a reality ... Harry's founders set out to offer premium design at a... read more

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