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The Force Of Brand Strategy And Design

Perhaps the legendary Paul Rand said it best; “design is the silent ambassador of your brand.” The importance of the relationship between design and brand strategy cannot be understated; one cannot ... read more

Why Not a Space Force? Cautions of Organizational Re-Design

Organizational design ... a Space Force, either as its own department or as more modestly proposed by the president’s directive, may well outweigh these cautions, but they deserve careful ... read more

Designworks Makes A Slam Dunk With Hire Of Former Wookiee In Strategy Role

Designworks let the force be with it when it hired its latest senior strategist ... and will be heavily involved in new business development. “Our strategy and design teams form a world-class ... read more

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Book Excerpt - Red Star Over the Pacific: China's Rise and the Challenge to U.S. Maritime Strategy.

This book investigates what the Chinese Dream means for Chinese maritime strategy, all the way from the lofty realm of high purpose down to the nitty-gritty of how seagoing Chinese forces may coerce . ... read more


Why Branding Matters In Catalog Design.

For starters, branding is the name, slogan, symbol, or design that people immediately associate with ... It makes it easier to develop integrated, appealing ad strategies and campaigns. Branding ... read more

A Good Digital Strategy Creates a Gravitational Pull

Objects with greater mass exert more pull, and the strength of the force increases exponentially as objects move closer together. Gravity has four attributes that are relevant to thinking about ... read more

How CEO’s Shape Brand Perceptions

And as in the Ford example, they can become synonymous with the brand in the consumer’s mind, either by design or through media coverage ... Both Jobs and later Cook have, through the force of their ... read more

Turning the iPhone 6s Into a Digital Scale

The iPhone 6s is announced and its brand new pressure sensitive hardware is unveiled. A simple but slightly vague API doc is published soon after. The question of calling the feature Force Touch or .. ... read more

Controversy over military strategy reportedly ignites fight between Assad forces and Hezbollah

The skirmishes allegedly broke out because Hezbollah disagreed with the regime's decision to withdraw its forces from strategic positions in Aleppo, where Hezbollah sacrificed many fighters to prevent ... read more

U.S. Military Strategy Must Return to the Basics

The congressionally-chartered National Defense Strategy Commission set tongues a-wagging this ... a prospective opponent and theater of conflict and gears planning and force design to foreseeable ... read more

Obama Quietly Gives Advice to 2020 Democrats, but No Endorsement

Yet if Mr. Obama has all but officially taken a vow of neutrality, he remains the party’s most convincing model for success at the national level, and continues to shape the mind-set and strategy of . ... read more

How This Brand Strategist Leverages Her Background To Blur The Lines Between Creative And Strategic Thinking

The program structure forces you to work with students from all over the ... helping position herself as a Brand Expert with holistic understanding of business, brand strategy and design. Surabhi will ... read more



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