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Pakistani fashion has evolved into a glittering money-minting mammoth, but mammoths can also be lumbering, tiresome creatures. They may momentarily rule the earth — like the dinosaurs before them — bu... read more

Millennials Too Cool for Gap but Love Walmart

Boring person clothing store THE GAP, faced with falling sales ... spend most of their time now systematically destroying institution that you, the “Gen X-er,” hold dear. Now that millennials have a f... read more

Halal Branding: New Book Probes The Sticky Intersections Between Retail, Religion & Pop Culture

Wilson cites an A/W18 Versace campaign spotted in Kuala Lumpur that subtly plays with varying degrees of modest fashion (a sector where spending ... extends beyond the naked ambition of gun-for-hire s... read more

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Evik Asatoorian: Montreal designer's mansion reno is all black and white

By the ’80s, he was entranced by the rockabilly style of the Stray Cats. That early immersion into alternative culture, he muses, helped an entire generation of Gen X misfits define themselves. “When ... read more

Your Personal Brand

To help us understand what personal branding means to different generations, Gilsenan says “we looked at attitudes, interests and behaviors of Gen X(aged 36-54),Millennials ... to their personal image ... read more

Targeting Millennials? You Have to Think Outside the Traditional Color Lines

The polyethnic consumers of this mind-set are inclined to make brands their own and, within their diverse social networks, leverage brands as creative new material in composing self-image and style .. ... read more

Surviving and thriving: Retailers share what's working around the region

Marceia Andreasen and her daughter, Kelly Falk, of Alexandria are a mother-daughter duo that has now celebrated the three-year anniversary of Kindred People — a fashion and lifestyle ... who says mill... read more

Columnist Muriel Stevens: Fashion trends are male order

Nothing foppish, just trendy, well-designed attire geared to Gen X'ers and ... many more style and color options these days and they're taking them. Being fashionable has nothing to do with size. The ... read more

15 Ways of Looking at The New York Times’ Latest Irritating Analysis of the Hipster

If the prototypical highly educated, white, 20-something city dweller is a skinny dude in a vintage Stryper T-shirt with elaborate facial hair, then The New York Times is the used-to-be-cool middle-ag... read more

Parents, you’ve got this! Talking to your kids about appropriate Halloween costumes

If you’re a Gen X parent like me, and grew up in the 70s or 80s ... 5-6 plastic mask costumes available at the local drug store; 3) You went Charlie Brown style and cut eyes in an old sheet. Oh, if yo... read more

How millennial shoppers have made Gap's 'basic' look obsolete

It was enormously successful during Gen-X's reign. But for more than a decade ... In late 2012, it hired Danish fashion designer Rebekka Bay who vowed to bring the brand's basic style into a new gener... read more

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