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The key to the enduring appeal of SpongeBob SquarePants, on his 20th birthday

Nickelodeon debuted SpongeBob ... TV seasons, two movie adaptations, and one Broadway musical later, that optimistic yellow sponge is an international superstar. By the time the show celebrated its ... read more

NBC Bets on Comedy Next Year, 'This Is Us' For Years to Come

NBC didn't invoke its "must-see TV" 20th-century marketing slogan in announcing a ... "Thursdays will continue to be the home of the smartest, buzziest and most enduring comedies on television," ... read more

Tim Conway, Beloved TV Bumbler, Is Dead at 85

With a sweetly cherubic face, a deceptively athletic physicality and an utter devotion to foolishness and slapstick, Mr. Conway was among Hollywood’s most enduringly popular ... Mr. Conway was cast in ... read more

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A look at what fall will bring to broadcast TV

“Thursdays will continue to be the home of the smartest, buzziest and most enduring comedies on television ... as a revamp of the talent showcase for kids. While “I Feel Bad” is living up to its title ... read more

The five best Nickelodeon shows: from SpongeBob SquarePants to Doug

In August 1991, the network debuted Nicktoons, an incubator for talented, eccentric artists who had gross, heartwarming or just plain weird ideas about what would make good kids’ TV ... most ... read more

‘SpongeBob’ Spinoffs Planned as Nickelodeon Chief Brian Robbins Tries to Win Back Young Viewers (EXCLUSIVE)

In an era when young TV viewers are increasingly abandoning the traditional TV screen, Brian Robbins wants to make it very difficult for kids ... the title role and Benicio Del Toro as her nemesis, ... read more

Mama Bear knows best: The enduring problem with children’s picture books

I picked up one of my favorites, “The Berenstain Bears and Too Much TV.” As a kid I had gravitated ... He lets the kids eat too much candy, stay up way past their bedtimes, and follow all of their ... read more

With a Singing SpongeBob, Nickelodeon Aims for a Broadway Splash

It was dress rehearsal for “SpongeBob ... little kids,” Ms. Zarghami said in an interview at the corporate headquarters for Viacom, which owns Nickelodeon. “So I gave the assignment: ‘If you can find ... read more

Obituary: Mary Davies Orfield, TV's carmen the Nurse

Mary Davies Orfield was a multitalented entertainer, but former Twin Cities kids know her best as Carmen the Nurse, one of the most enduring characters in Twin Cities' children television. Introduced ... read more

The 25 Most Powerful TV Shows of the Last 25 Years

Because most dachas ... watching SpongeBob, or coloring. Kids who watched SpongeBob scored significantly worse in tests involving solving puzzles, delaying gratification, and following instructions. ... read more

Hola, Dora! Amazon Locks Up the Viacom Kids’ Shows Netflix Doesn’t Have Anymore.

Netflix doesn’t want Viacom shows like “Dora the Explorer” and “Spongebob Squarepants” — or ... up some of the cable programmer’s best-known kids’ titles, along with a pile of other TV shows from ... read more

Nickelodeon at 40: Breaking Down the Big Hits From ‘Dora’ to ‘SpongeBob’

“Kids responded to the comedy, related to the characters and could tell that they were not being talked down to.” “SpongeBob SquarePants” celebrates its 20th anniversary with a one-hour tribute ... read more

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