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Shea Moisture pulls an ad after getting hammered on social media

Shea Moisture is fighting backlash ... that deal has gone to new products for women of color, Dennis said. The company has launched more than 30 products in the last 18 months for thick to curly natural hair. The ad was part of a broader campaign that ... read more

Hold My Pepsi: Shea Moisture Gets Dragged For Gentrifying Hair Hate

The offending ad features a curly-haired woman of color talking about how Shea Moisture helped her and blah blah blah. But what has Twitter in a row are the white girls also being dismayed at the “hair hate” featured in the same spot. read more

The Black Girl's Guide To Going Blonde

“I’m not saying that you can’t color relaxed hair — you can ... Oribe Gold Lust Nourishing Hair Oil, and Shea Moisture Jamaican Black Castor Oil Hair Serum. Welcome to MyIdentity. The road to owning your identity is rarely easy. read more

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The 8 Best Clarifying Shampoos for Getting Rid of Product Buildup

If you have chemical- or heat-damaged hair, it's important to look toward the gentlest of clarifying shampoos, like this cult-favorite formula from Shea Moisture ... Those with color-treated hair should be especially careful when using clarifying shampoos ... read more

The 25 Best Leave-In Conditioners For Natural Hair

They will surely be a staple in your beauty routine, helping all kinds of hair from dry, frizzy, and dull. This weightless conditioner detangles your hair while adding moisture and protein ... Loaded with green tea, Shea butter, and Argan oil to help ... read more

Shea Moisture apologizes after everyone slammed its ad: 'We really f-ed this one up'

The hair care company Shea Moisture apologized Monday after social media backlash over an ad it released last week. It shows white women, and just one woman of color, talking about “hair hate” and how Shea is their go-to product — prompting cries of ... read more

Shea Moisture Apologizes After Social Media Backlash over White Actresses in Ad

Shea Moisture released a full ... the Perception Institute’s Good Hair Study/Implicit Association Test that suggests that a majority of people, regardless of race and gender, hold some bias towards women of color based on their textured or natural ... read more

Hair care company with a mostly black customer base apologizes for 'turning its back on them' by creating ad that features nearly all white women

A hair care company with mostly black clients has apologized after releasing a 'hurtful' commercial that features a majority of white women. Shea Moisture admitted they ... We continue to stand for women of color. We continue to service them. read more

SheaMoisture Apologizes for, Pulls Controversial Ad: 'We Really F--ked This One Up'

People noted that ... which is about women’s hair challenges,” he says. “We have to grow the business … The competition that we now see puts businesses like ours at risk.” I don't see an issue here. Shea moisture is trying to expand they product. read more


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