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Shea Moisture Is the Latest Company Facing Backlash for an Ad

Shea Moisture, a hair and skin care company founded in Harlem ... while the other women discuss hating their sometimes limp locks and unusual hair color. "Break free from hair hate," touts the ad. SheaMoisture is CANCELLED ... read more

Shea Moisture apologizes after everyone slammed its ad: 'We really f-ed this one up'

The hair care company Shea Moisture apologized Monday after social media backlash over an ad it released last week. It shows white women, and just one woman of color, talking about “hair hate” and how Shea is their go-to product — prompting cries of ... read more

Shea Moisture pulls an ad after getting hammered on social media

Shea Moisture is fighting backlash ... that deal has gone to new products for women of color, Dennis said. The company has launched more than 30 products in the last 18 months for thick to curly natural hair. The ad was part of a broader campaign that ... read more

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J. Crew is not the first brand that had to apologize for mistakes surrounding Black hair

Haircare brand Shea Moisture may have had the biggest fall from grace in that regard after they inserted non-Black women and looser hair textures into the sometimes painful narrative that surrounds Black hair. The brand later apologized. The list of these ... read more

5 Black-Owned Cosmetic Products to Treat Acne and Dark Marks for People of Color

Many people get an occasional zit here and there, but dealing with constant acne can be extremely frustrating, especially for people of color. In addition to suffering ... Founded in Harlem in 1991, Shea Moisture is a top-selling personal care company ... read more

Why Shea Moisture had to apologize for ad

... white woman with barely wavy red hair complains about feeling pressured to dye her hair blonde. Scores of Shea Moisture’s consumers – predominately women of color – felt insulted by the ad, which one writer called a “blatant erasure of African ... read more

Deep Conditioning For Hair At Home

Shea butter is rich in saturated fats and fatty acids that nourish and condition hair. It is known for its emollient properties that lock the moisture in your hair shafts ... The oil gets its color because of the ash in it from roasting the castor beans. read more

Hold My Pepsi: Shea Moisture Gets Dragged For Gentrifying Hair Hate

The offending ad features a curly-haired woman of color talking about how Shea Moisture helped her and blah blah blah. But what has Twitter in a row are the white girls also being dismayed at the “hair hate” featured in the same spot. https://twitter ... read more

The Best Vegan Beauty Products You Aren't Using Yet — But Should

with countless hair, skin, and body products that are all organic and cruelty-free, made using entirely Fair Trade ingredients. We love this antioxidant-rich shampoo, which hydrates, protects color, and adds tons of shine. Shea Moisture Superfruit Complex ... read more

A Surprisingly Tone Deaf Shea Moisture Ad Is Causing An Uproar Among Devoted Customers

This time, in the wake of Pepsi, it’s Shea Moisture coming under fire for a decidedly ... where the white women confess to to disliking their hair sometimes because of limpness or drab color. The message — to “break free from hair hate” — would ... read more

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