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shea moisture gel

SheaMoisture’s Raw Shea Butter Extra-Moisture Transitioning Milk for dry ... Then you changed the formula. Now is a dark color that stains my highlighted hair. It makes my beautiful ringlets dry and frizzy :(... I will be trying a gel from another ... read more

11 Natural & Organic Hair Care Brands For Women Of Color Who Want Less Chemicals In Their Routine

Once I really started taking my natural hair journey seriously ... it all sounds too good to be true. "Shea" and "moisture" comprises its name, so you'd expect this curly girl brand to be on its natural ingredient P's and Q's. From shea butter to ... read more

Bigen Is Giving Us Va Va Voom!-worthy Vivid Hair Colors

a NaturallyCurly community curly hair dying favorite. Why? It is because Bigen formulated the at-home color to keep your curls primed for moisture and hydration post-dying. How? With coconut oil and shea butter! That is not a problem, colorful curl friend! read more

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People Are Not Happy With L’Oréal’s Definition Of “Damaged” Hair

Ever since the mishaps of brands like Dove and Shea Moisture that exhibited major tone deafness, women of color are admittedly apprehensive ... It appears that L’Oréal is the latest hair and beauty brand to have missed the memo. L’Oréal recently ... read more

Shea Moisture pulls an ad after getting hammered on social media

Shea Moisture is fighting backlash ... that deal has gone to new products for women of color, Dennis said. The company has launched more than 30 products in the last 18 months for thick to curly natural hair. The ad was part of a broader campaign that ... read more

These 7 Magical Products and Tools Will Give You the Silkiest Hair of Your *Life*

After shampooing and conditioning, rake a palmful of the coconut oil- and shea butter-loaded formula through your ends to detangle and hydrate dry, damaged, or color-treated hair ... and strip moisture from your hair and skin while you sleep. read more

Why Shea Moisture had to apologize for ad

... white woman with barely wavy red hair complains about feeling pressured to dye her hair blonde. Scores of Shea Moisture’s consumers – predominately women of color – felt insulted by the ad, which one writer called a “blatant erasure of African ... read more

L'Oreal Paris Goes for a Winona Ryder-Style Comeback -- with the Actor's Help

Winona Ryder, the "Stranger Things" star who's one of the biggest turnaround stories of recent Hollywood history, has been enlisted to pitch Elvive hair-care products ... African-American-focused Shea Moisture (later acquired by Dove owner Unilever ... read more

Shea Moisture Apologizes After Social Media Backlash over White Actresses in Ad

Shea Moisture released a full ... the Perception Institute’s Good Hair Study/Implicit Association Test that suggests that a majority of people, regardless of race and gender, hold some bias towards women of color based on their textured or natural ... read more


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