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Deconstructing Content Marketing

In a before-and-after scenario, the way teams used to approach ... by consuming their content. But the content needs to tell a story. And why storytelling plays such an important role in this ... read more

How To Scale Content Creation: Five Tips For Agencies

Content marketing is many things: engaging, empathetic and easily one of the best ways to gain and retain new online customers. What it isn’t, however, is easily scalable ... featured in the story, so ... read more

Widen Introduces DAM Insights, a New Content Analytics Tool for Digital Marketers

The analytics tool combines web and internal ... content. "Marketers are in the business of using content to increase brand visibility, tell meaningful stories and inspire people, but normally, it's ... read more

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5 Content Marketing Mistakes You Should Avoid to Earn More Links

Luckily, it doesn’t have to be this way. Here are five reasons why many content marketing campaigns fail to earn ... t scalable is due to the fact that coming up with great ideas isn’t easy. In fact, ... read more


Western Digital Champions Zoned Storage, an Open Initiative to Redefine Data Centers for Zettabyte Scale

Marketing, ATTO Technology. “The foundational open-source work that Zoned Storage provides through ZonedStorage.io, leveraging ZNS and SMR, creates more options for SDS infrastructures as a way ... read more

Dented by layoffs, BuzzFeed charts a path to a sustainable business

A BuzzFeed spokesperson declined to comment on the record for this story. A new era for BuzzFeed In some ways, the layoffs represent ... and TV networks on long-form content. Our Internal development ... read more

10 ways to use your data to make more money (really)

Here are just 10 of the stories we’ll showcase at DataBeat that could very well change the way you do business ... spread the usage of the Looker product across her marketing, product, and finance ... read more

Marketing Automation Case Study: One marketer’s 5 step process from vendor selection to a 178% increase in deals

Scalable pricing structure to match cost with company growth Part of the "experience in the industry" criteria included a background working with open source software companies ... dependency between ... read more

Par for the code: 8 tech team leaders discuss current challenges and working solutions

The benefits of properly using Azure DevOps across our teams ... stories, development tasks, QA test plans and test cases all under one roof. The goal is to keep our team velocity intact or improved ... read more

How Object Storage Meets the Challenges of Today’s Content Boom for Media and Entertainment Production

To keep abreast of technology changes and accommodate increasing content repositories, a scalable and ... the Senior Program Marketing Manager for Spectra Logic. She is responsible for the Spectra ... read more

How To Access Intelligence: Data-Driven Transformation In Marketing Operations

Emerging tools are certain to accelerate the already nascent metamorphosis of the business of marketing, from content creation to targeting ... These technologies enable automated, scalable methods ... read more



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