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Sales Stories: Make Your Client a Hero

We all like a good story, whether it is a movie, a book, or a friend telling you about that trip he took that one summer… ok maybe not the last one, but that doesn’t deny the fact — we crave for a goo... read more

True Heroic Rescues And Impactful Stories In New Drama-Packed Series HÉROES EN UNIFORME

Vice President of Advertising Sales, Discovery U.S. Hispanic. "We are always exploring new ways to create meaningful brand experiences that help clients cut through the clutter, while giving our ... read more

How To Win Integration Projects and Influence AV Clients: A Guide to Customer Relationships

The client must feel like the hero in their own story, and it’s our job to make sure they do ... people who promote you and your work without being paid to do so, are solid gold in our industry. Follo... read more

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Three Selling Missteps You and Your Event Team are Making

Related: The Event Pro’s Guide to Mastering the Art of Strategic Upselling Here are a few missteps that you might need to address to up your sales game and close your next lead: 1. Your proposals don’ ... read more


Authenticity marketing: It’s about the stories you tell

Join 50,000 of your peers by getting the latest content marketing updates delivered directly to your inbox weekly. Let’s be real for a minute. When you sit down to create ... by telling stories about ... read more

What Is Trophy Value, And Why Is It Important For Your Rewards Program?

In the incentives and rewards industry, the best rewards make ... “story” is another key to the importance of trophy value. When incentive program rewards have trophy value, they inspire people to tel... read more

Linux gaming is on a life-support system called Steam

It maintains a Linux Steam client with 5,800 native games, and just last August, Valve unveiled Proton, a compatibility layer designed to make every Steam title run ... provide an update on its plans ... read more

Pioneers: Who's really going to drive a new retail perspective?

and boosted sales. A super-immersive experience for a superhero campaign Telecoms giant AT&T took a more tech-centric approach to creating experiential engagement with its Justice League campaign, tem... read more

Tradeshow Hero: How to Use Email and Marketing Automation for Live-Event Success

and limited availability to clients... events are expensive. It's critical, therefore, to make sure the time and resources you're investing generate leads and a real return on investment. The solution ... read more

Client virtualization, part 2: How client VMs have evolved into current offerings

My previous post covered client hypervisor concepts, and illustrated some of the potential historical flaws with the story of Citrix XenClient ... the point (and I hope their sales and product teams o... read more

Your Guide to All of the Netflix Originals of 2019

Hopefully so, 'cause whether or not your to-be-watched pile is already sprawling enough ... The Parisian talent agents are back at it for another hilarious round as they try to keep their clients happ... read more

Storytelling In Sales: Make Your Client the Hero

Your brand’s story may be your default ... To read the complete article, Storytelling In Sales: Make Your Client the Hero visit Quotable.com. read more



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