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Sales Stories: Make Your Client a Hero

We all like a good story, whether it is a movie, a book, or a friend telling you about that trip he took that one summer… ok maybe not the last one, but that doesn’t deny the fact — we ... read more

Salesforce’s chief scientist and Stanford professor says that AI will make salespeople’s jobs ‘a better experience for both sides’

You're not worried about a rogue client coming ... that can help make people more efficient. And I think especially in sales, that's just a win/win. This is a subscriber-only story. To read the full a... read more

Are You Hiring a 'Team' Player -- or Someone Just Looking out for No. 1?

This shouldn't your team. Instead, a company that wants to foster teamwork and, therefore, success, should make ... Cronin at a sales conference, where I became intrigued with his life and stories. Hi... read more

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Time well spent: A long tenure at one company may require a specific job-search strategy

"In large corporations, all the good feelings in the world can't make up for a loss of revenue ... "I am the perfect liaison between your client and your company, the essential facilitator who works w... read more


A Quick Guide to Effective Communication Skills

Whether you are an affiliate marketer, in general sales or just want ... other person a sense of your character to gain trust. Just make sure you have a few handy because you don’t want to be the pers... read more

Meet One Of Radio’s Best National Sales Managers

I interned there for one year as an assistant producer, sales ... make sure we are constantly telling radio’s amazing story of reach and ROI to every single agency at every level, as well as ... read more

Your Pet Needs A Disney Costume This Halloween

This superhero ... and your pet dress as this year? We can’t wait to see! We were not paid to write this story. The products and services mentioned below were selected independent of sales ... read more

Spider-Man To Swing Back Into Action With a New Game Plus Update

Since launching last week, Spider-Man has been burning up the sales ... superhero landing. A few holes in the spider-web of deceit and villainy can be quite visible if you focus too much on the story. read more

The Big Promise Of Everything-As-A-Service: Ongoing Revenue, Smarter Services

W hen you hand over your credit card for a ... “One of our clients, a large consulting firm, is now using machine learning and predictive algorithms to measure and report on the value they create for ... read more

Kevin Roberts and I Debate Whether the Days of Product as Hero Are Over

"A real power shift started in the mid-'90s with the advent of the web, and the industry was left stranded without a story," Kevin asserted. Having previously worked on the client side for 30 years, r... read more

Should Your Brand Take a Stand on Controversial or Political Issues?

On September 12, this included a recent headline from MarketWatch, “Nike’s online sales jumped 31% after company unveiled Kaepernick campaign, data show.” And the story’s ... ways to pique your audien... read more

Choosing the right Type of Video Content for each Stage of the Buyer’s Journey

Inbound marketing is based on creating the high-quality content that your client is looking for in each sales stage. According to Hubspot ... convert your traffic into leads who will eventually make t... read more



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