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Retailers Are Marketing Directly To Kids Shopping On Their Smartphones - Latest News

Retailers are marketing directly to kids shopping on their smartphones

Nine-year-old Isabella Colello shops for just about everything online. She scrolls through the Amazon app on her phone at least once a day. She gets ideas from YouTube, searches on Google for things s... read more

How retailers are connecting directly with kids through smartphones

Retailers are marketing directly to kids with personalized messages on their smartphones, WashPost national retail reporter Abha Bhattarai reports on the Sunday Business cover. The big picture: "Child... read more

Online shopping is on the rise - among kids. Here's how brands are courting them.

"Kids are shopping on their phones and influencing much more of ... according to the National Retail Federation. But advocacy groups say marketing to children directly on their smartphones - where com... read more

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Retailers marketing directly to kids for back to school shopping

"They want everything that they see from their phones ... portion of how their families shop and spend," says Katherine Cullen with the National Retail Federation. That's why advertisers pitch product... read more

Why Retailers Must Call On Technology For Chargeback Prevention

Don Bush is the VP of Marketing at Kount ... Consumers have the world of retail at their fingertips, literally. Mobile (a combination of phones and tablets) shopping is gaining speed — in fact, mobile ... read more

Interview: How A Blockchain-Based Platform Aims To Turn The E-Commerce World Into A Decentralized Amazon

The retailers are in a bind. If you look at the statistics, even the central retailers can identify their ... directly to users’ phones, and get paid the advertising revenue. 85% of the rhetoric for t... read more

Back to School Marketing Trends for 2018

For others, increased mobile marketing will be the lion’s share of their strategy. What can you do to capture the attention of parents dancing in the aisles as their kids ... they shop. How will you r... read more

How retailers can move at the speed of innovation with microservices

They break up the platform monoliths — like a traditional commerce platform — into individual parts, like order, checkout, shopping carts ... next new use case. Retail marketing teams often come up wi... read more

Children can be swayed by robot peer pressure, study says

Read more: Expensive robots may not be making surgeons — or patients — much better Retailers are marketing directly to kids shopping on their smartphones The tech industry thinks it’s about to disrupt ... read more

How Retail Stores Track You Using Your Smartphone (and How to Stop It)

For their part, retailers say it's nothing more than customers give up when they shop online, and when you're out shopping ... posted a sign advising customers to turn off Wi-Fi on their smartphones o... read more

What Retail Apocalypse? Wake Up And Experience The 'Renaissance'

Mobile commerce – or buying products directly from a ... Traditional retailers are leveraging the Internet as an essential marketing tool: Knowing that hyperconnected customers are using mobile phones ... read more

Kids are shopping online more. Here's how brands are courting them

Nearly 1.5 million children ... on their apps. "Snapchat and YouTube have become a way for brands to market right to tweens — in fact, it's one of the only ways to get to them directly," said Gregg L. ... read more

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