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Retailers Are Marketing Directly To Kids Shopping On Their Smartphones - Latest News


Online shopping is on the rise — among kids. Here’s how brands are courting them

As young shoppers increasingly shop online, retailers are looking for new ways to ... But advocacy groups say marketing to children directly on their smartphones — where companies can collect data on ... read more

Farfetch latest luxury retailer to launch on-the-go visual search

"This tool is unique because it guides inspiration down the marketing funnel ... are just being pushed their way without purpose," she said. Mobile shopping transactions are surging as consumers conti... read more

Retailers value remaining shopping days

Cyber Monday is a marketing effort encouraging online shopping and it ... can choose to donate to their preferred charity or nonprofit directly, but some retailers are also offering deals to ... read more

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How Will Consumers Shop For The Holidays This Year?

Retailers remind us of the season wherever we go. Holiday advertising and marketing hits before the Halloween ... % of millennials have purchased gifts using their phone. Furthermore, shopping apps on ... read more


Walmart arms store associates with online shopping app

In January, Walmart announced Scan & Go, a service that enabled shoppers to checkout on their smartphones ... the channels the customer wants to shop in," Danielle Roberts, senior product manager at K... read more

How Retailers Can Avoid Becoming the Next Toys R Us

Those people are used to shopping through their phones ... on kids hanging out at the mall. “That’s an interesting change in the competitive scene of retailing,” Kahn said. The Revolution Is Just Gett... read more

How Retail Stores Track You Using Your Smartphone (and How to Stop It)

For their part, retailers say it's nothing more than customers give up when they shop online, and when you're out shopping ... posted a sign advising customers to turn off Wi-Fi on their smartphones o... read more

Mobile to Play a Key Role During Black Friday for Parents Buying Gifts for Their Kids

NEW YORK--(BUSINESS WIRE)--An overwhelming majority of smartphone-owning parents* who plan to shop over ... content can directly influence the purchases that parents make for them. A significant numbe... read more

Widespread Popularity of Wearable Devices are Prompting the Global Retail Industry Growth

The market is also being driven by e-commerce sales as more consumers are looking to use the internet to do their shopping online ... them to speak directly to a 911 operator anytime and anywhere ther... read more

YouTube Shopping Ad Formats Now Available To All AdWords Advertisers

YouTube’s Shopping ad formats for retailers are now out of beta and available to all advertisers in AdWords. TrueView for Shopping and Shopping ads on YouTube can be set up directly in the ... tablets ... read more

Six Ways Retailers Are Using Mobile to Supplement the Store

More consumers are turning to tablets and smartphones to shop, but this back-to-school season major retailers ... with their smartphones. But more than 30% in both camps saying they will compare price... read more

How to harness the IoT of retail technology

The key to achieving a truly connected overall marketing strategy lies in integrating the information acquired by a retailer’s omnichannel strategy with their mobile strategy, as well as their retail ... read more



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