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Products Over Problems: A New Approach To The Customer Journey - Latest News


Journey to the cloud not a straight line from A to B

Tom Adams, director of product ... but the journey is not as simple as going from A to B," he added. He said that customers needed to be made aware that it was complex for a number of reasons, ... read more

Products over Problems: A New Approach to the Customer Journey

John Stauffer is the Managing Director of Strategic Planning and Channel Strategy at DEG, Linked by Isobar, a trusted digital marketing agency partner for national and global brands. John leads an ... read more

Journey mapping has become a must-have approach to customer experience

Along the way I learned about journey mapping, and created the post Customer Journey Map – the Top 10 Requirements to reflect the limitations I saw at the time. That post has since had over 108,000 .. ... read more

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The Journey to Negative Churn: How You Can Get There by Going the Extra Mile

Cross-selling differs from upselling in that rather than offering upgrades and add-ons to what customers have already purchased, the company tries to sell them a completely different product or ... read more


The Power of Customer-Centric Solutions

Once I translated that over ... find new ways to help. Does this sound familiar? This is the front-end of the customer journey where building relationships for repeated business begins. Managing and ... read more

How Mapping The Agile Transformation Journey Points The Way To Continuous Innovation

Over ten years, the journey began with one team ... “Amazon Marketplace” to enable fulfillment of products by other vendors. Around this time, Amazon began to crystallize its approach to developing ... read more

Nutrafol Introduces A New Brand Identity And Launches The First Personalized Hair GrowthPlan® for Men And Women

Leveraging detailed information provided by a customer ... new personalized program featuring an expanded product offering, Nutrafol has launched a new visual identity with a refreshed look, tone and ... read more

VMware Helps Customers and Partners Accelerate Their Cloud Journey to Drive Greater Cloud Outcomes and Opportunities

This journey is being supported by two primary cloud strategies: hybrid cloud and native public cloud. While each approach is unique, they are complementary, and most often exist simultaneously within ... read more

Connecting martech and adtech boosts customer-led advertising

This problem of fragmentation ... appraise the streamlined consumer journey your brand is creating. She says Adobe recently surveyed 13,000 respondents and quizzed them on their business’ approach to ... read more

HighRadius Hires VP of Customer Success to Scale Global Customer Success Operations

Natalie’s experience, philosophy and proven approach to customer success is exactly what our customers need.” Natalie comes to HighRadius with over ... product adoption to accomplish their business ... read more

Marketing Career: What you need to understand at each step of the job seeker’s journey (even if you’re not looking)

If you currently have a job and aren’t looking for a new ... customer) you want to serve with your content, landing pages, posts, etc., to be successful. Any good marketer conducts research on the ... read more

CX Trends to Watch in 2019

The start of a new year ... Today’s customer expects efficient services in real time at anytime. Therefore, a great user interface that offers a seamless experience will be of upmost importance. , ... read more



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