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Online Shopping Is On The Rise Among Kids Heres How Brands Are Courting Them - Latest News


Online shopping is on the rise — among kids. Here’s how brands are courting them

As young shoppers increasingly shop online, retailers are looking for new ways to sell directly to them on their phones, tablets, laptops Children and preteens who are more connected to the internet t... read more

Women’s Accessories: A whole new market of opportunity for retailers

The E-Commerce Revolution The rise in demand for accessories can also be credited to the efforts being put in via the online channels both by the brands ... very popular among customers. These enhance ... read more

How We Shop Differently on Our Phones

brands and retailers that they trust. For retailers, probably the greatest benefit of mobile technology is the way it builds and strengthens relationships with customers who buy at a low volume. Mobil... read more

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Online Shopping Didn’t Kill Toys R Us. These 4 Marketing Mistakes Did

But here’s the thing: the rise of online shopping alone didn’t kill ... which would have won them more name recognition and brand loyalty. But instead of more purposefully encouraging kids and parents ... read more


Things You Should Not Buy Online

Here are nine things in particular that you should probably not buy online ... online. You'll need to pack it up and ship it to the seller or manufacturer. With a locally purchased bike, you can just ... read more

Friday essay: family as ‘brand’ – the rise of the digital mumpreneur

Here, what sociologist ... the work for most of them remains precarious and poorly compensated. Hashtag influencers accumulate social and economic capital because they turn themselves – and their chil... read more

The mother of all generations: 5 things brands should know about millennial moms

who are increasingly emerging as the most important subgroup among millennials. We read the 37-page report so you don’t have to. Here are five things brands need to know about millennial moms: There a... read more

80 Percent Increase in High School E-Cigarette Use Has FDA Wanting New Regulations

Vaping increased nearly 80% among high schoolers and 50% among middle schoolers ... manufacturers will choose to remove flavored [e-cigarette] products from stores where kids can access them and from ... read more

Updates on Boundless Retail: Diversified Shopping Experiences As Differentiator

Shopping used to be a pretty homogenized experience — you browse the items on display, you pick out the ones you want (sometimes after trying them ... online shoppers. (credit: https://phlur.com/produ... read more

Online shopping is on the rise - among kids. Here's how brands are courting them.

Nine-year-old Isabella Colello shops for just about everything online. She scrolls through the Amazon app on her phone at least once a day. She gets ideas from YouTube, searches on Google for things s... read more

Online shopping is on the rise -- among kids. Here’s how brands are courting them.

Nine-year-old Isabella Colello shops for just about everything online. She scrolls through the Amazon app on her phone at least once a day. She gets ideas from YouTube, searches on Google for things s... read more

Kids are shopping online more. Here's how brands are courting them

and spends about $100 a month online. "It's so much better than going to the mall because there aren't that many places to shop anymore ... Back-to-school season is peak time for direct-to-kids market... read more



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