Medialaan Finds The Holy Grail A Better Advertising Viewing Experience And Increased Ad Yield | Latest News RSS feed

Medialaan Finds The Holy Grail A Better Advertising Viewing Experience And Increased Ad Yield - Latest News

TotalTV is a big step towards the advertising Holy Grail of people-centric, unified, multi-platform planning

TotalTV from dataxu is one of the most exciting ad ... view of consumers, TotalTV makes a broadcaster or platform owner more useful to brand clients and agencies. Dataxu claims this solution increases ... read more

The Weight Loss Trap: Why Your Diet Isn't Working

Understanding what it is about a given diet that works for a given person remains the holy grail of weight-loss science ... toward health goals rather than a number on the scale can yield better resul... read more

Pandora Media (P) Q1 2017 Results - Earnings Call Transcript

In our advertising business, we continue to see growth despite a bumpy ad environment ... music experience, the holy grail of music so to speak powered by the foundation of data and the Music Genome P... read more

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Facebook social TV shift to test Twitter

Don’t look now, Twitter, but Facebook is treading on your TV territory. A pair of separate partnerships announced in recent days by the newly public social-media behemoth make c read more

More Mortgage Jobs; Chunk of MGIC Purchased; HARP 2.0 Comments; New Correspondent

Yes, this is a scene from Monty Python & the Holy Grail (and the person is eventually knocked over ... is looking for underwriters and processors with conventional and FHA experience, along with compl... read more

Customer 360: Understanding Your Customers in the Digital Era

Using technology and data, marketers today can better understand ... in digital ad targeting Enabling media efficiencies and programmatic approaches to marketing and advertising Developing insights th... read more

Online Holiday Shopping Pattern Revealed

Research: Ad impressions to users who clicked on sponsored search ads increased their conversion rates by an average of 22 percent. Intuition: "A lot of the folks who click on my sponsored search ads ... read more

Serologic Indicators of Celiac Disease

In fact, there is no telling whether we will ever find a true marker for the disease. Although the search for a serologic marker is carried out by some investigators as though it is the search for the ... read more Inc (CRM) Q1 2018 Earnings Conference Call Transcript

But of course, with an example of a company like that, you're gonna find that maybe only 20% of their revenue is in that B2C commerce experience ... This notion of the 360-degree view of the customer ... read more

What MoneyWeek’s experts are buying for the year ahead

It will also target a dividend yield of ... its gas finds. News of a credible plan would cheer up shareholders. The next two drivers relate to HRT’s 2013 drilling programme. While it’s found loads of ... read more

Addressable TV advertising in Canada: The industry verdict

That is the view of Gianni Di lorio, VP Research and Revenue Management at Bell Media, who pointed to how the Sky Adsmart platform in the UK had attracted new advertisers to television because of its ... read more

The Travel Industry Sails Online

Rich media has also taken an increasing role in delivering the value of the experience. Take for example Travelocity’s recent “Travelocity Can” campaign. Using Superstitial ad units from ... leisure t... read more

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