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Medialaan finds the Holy Grail – a better advertising viewing experience and increased ad yield

The leading DAI vendor Yospace has successfully demonstrated how the introduction of addressable advertising on broadcaster digital services, using server-side dynamic advertising insertion, can deliv... read more

Customer 360: Understanding Your Customers in the Digital Era

Using technology and data, marketers today can better understand ... in digital ad targeting Enabling media efficiencies and programmatic approaches to marketing and advertising Developing insights th... read more

Location-based apps hit the streets, the seats and everywhere else

"They want to … build a customized experience that ... insight -- it's still the Holy Grail," Forrester's Silverman said. Gaining it, he explained, requires companies to mature and combine data system... read more

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Lies about ROI and how to spot them

As a result, digital has become the Holy Grail of platforms ... Another form of advertising with a pay-for-performance pricing model! It sounds great on paper: no waste -- just pay for people who view ... read more

Pandora Media (P) Q1 2017 Results - Earnings Call Transcript

In our advertising business, we continue to see growth despite a bumpy ad environment ... music experience, the holy grail of music so to speak powered by the foundation of data and the Music Genome P... read more

Data-Driven Decision Making: A Single Source of the Truth?

Originally published by Geoffrey Moore on LinkedIn: Data-Driven Decision Making: A Single Source of the Truth ... Unfortunately, that quest proved to be right up there with the holy grail and the foun... read more

More Mortgage Jobs; Chunk of MGIC Purchased; HARP 2.0 Comments; New Correspondent

Yes, this is a scene from Monty Python & the Holy Grail (and the person is eventually knocked over ... is looking for underwriters and processors with conventional and FHA experience, along with compl... read more

Serologic Indicators of Celiac Disease

In fact, there is no telling whether we will ever find a true marker for the disease. Although the search for a serologic marker is carried out by some investigators as though it is the search for the ... read more

What MoneyWeek’s experts are buying for the year ahead

It will also target a dividend yield of ... its gas finds. News of a credible plan would cheer up shareholders. The next two drivers relate to HRT’s 2013 drilling programme. While it’s found loads of ... read more

Online Holiday Shopping Pattern Revealed

Research: Ad impressions to users who clicked on sponsored search ads increased their conversion rates by an average of 22 percent. Intuition: "A lot of the folks who click on my sponsored search ads ... read more

Progressive Corporation's (PGR) CEO Glenn Renwick Hosts Investor Relations Meeting 2015 (Transcript)

Retention is the Holy Grail for us. And certainly at the ... So we’ve got to have as good in experience on a handheld as a desktop, or perhaps even better. So we measure the yield in this case of a pe... read more

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