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Medialaan Finds The Holy Grail A Better Advertising Viewing Experience And Increased Ad Yield - Latest News


Medialaan finds the Holy Grail – a better advertising viewing experience and increased ad yield

The leading DAI vendor Yospace has successfully demonstrated how the introduction of addressable advertising on broadcaster digital services, using server-side dynamic advertising insertion, can ... read more

Customer 360: Understanding Your Customers in the Digital Era

Using technology and data, marketers today can better understand ... in digital ad targeting Enabling media efficiencies and programmatic approaches to marketing and advertising Developing insights ... read more

The Weight Loss Trap: Why Your Diet Isn't Working

Understanding what it is about a given diet that works for a given person remains the holy grail of weight-loss science ... toward health goals rather than a number on the scale can yield better ... read more

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Lies about ROI and how to spot them

As a result, digital has become the Holy Grail of platforms ... Another form of advertising with a pay-for-performance pricing model! It sounds great on paper: no waste -- just pay for people who view ... read more


Antenna Lessons from the Old Timers

Or, in a truly desperate move to find ... seek better propagation, you flip the switch to change to another amateur band entirely. Suddenly, your fancy, new transceiver is faced with an impedance ... read more

TotalTV is a big step towards the advertising Holy Grail of people-centric, unified, multi-platform planning

TotalTV from dataxu is one of the most exciting ad ... view of consumers, TotalTV makes a broadcaster or platform owner more useful to brand clients and agencies. Dataxu claims this solution increases ... read more

The Future of Measurement: Universal ID Adoption

The world of measurement is often a somewhat murky one in digital advertising, with accurate cross-device, cross-channel, and cross-platform measurement cited as the holy grail ... ad servers, ... read more

Beer Hunter: The Movie

The movie is well-known among the beer community as the Holy Grail of brew flicks ... There will be plenty of seating and excellent vantage points to view the movie, as there are multiple TVs showing ... read more

Korn Ferry Identifies Emerging Global Talent Trends for 2019

Making Artificial Intelligence More ‘Intelligent’ Artificial intelligence (AI) has been touted as a new holy grail in recruiting – particularly ... are more readily seeing that there has to be an ... read more

Targeting survival cascades induced by activation of Ras/Raf/MEK/ERK, PI3K/PTEN/Akt/mTOR and Jak/STAT pathways for effective leukemia therapy

115 It is through three-dimensional X-ray crystallographic studies of the interaction of drugs such as imatinib with the KD of BCR-ABL that additional inhibitors (for example, nilotinib) have been ... read more

More Mortgage Jobs; Chunk of MGIC Purchased; HARP 2.0 Comments; New Correspondent

Yes, this is a scene from Monty Python & the Holy Grail (and the person is eventually knocked over ... is looking for underwriters and processors with conventional and FHA experience, along with ... read more



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