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Marketing For The Modern Enterprise, Part 2: Fighting The Good Fight In Enterprise Marketing

In my last piece, I shared some of my high-level thoughts on why enterprise marketing is persistently challenging but also engaging and interesting. To complete my thoughts on the subject, I’d like to ... read more

Identity and access management: A how to for the modern enterprise

See also: How can the enterprise build identity-aware infrastructure ... and privileged users which is short-sighted and doesn’t achieve good governance. While the complexities of modern organisations ... read more

The Health 202: Democrats stuck to their message on health-care. And it might win them the House.

the modern antivaccine movement is taking its fight for medical freedoms to the campaign trail. And that has public health experts worried. The Federal Trade Commission said a Florida enterprise colle... read more

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A fighting Poland: The birth and growth of Eastern Europe’s hottest game industry (Part 2)

You can read the stories that came out of our visit here, including part one of this in-depth look at the rise ... the Warsaw University of Technology and no background in CGI,” marketing manager Olga ... read more

Transocean's Purchase Of Ocean Rig In Depth: I Expect Scrapping Of Modern Drillships

I see no need to take Transocean's comments on the recent conference call and its deal presentation - which are de-facto marketing materials ... out there and the competition also has modern rigs that ... read more

Media planners battle the bots

exec VP for partnerships and enterprise strategy for PM Precision at Publicis Media. But "as an industry, we put too much value on the idea that technology will solve all our marketing challenges." Te... read more

It’s The Creative, Stupid: 3 Reasons Why Ad Creative Trumps Technology Every Time

When I got that account, I thought I had died and gone to heaven; after all, working on P&G at the time, it was said, was better than getting a marketing MBA ... and I now find myself fighting a simil... read more

The music system 15 years in the making Part 2

In Part One of the story of creating a dynamic and generative ... In SDK you build spaceships out of different parts and send them out to fight. After each victory, your beloved crew mutinies and stea... read more

DOOM For Nintendo Switch Is A Bloody Good Port For Hybrid Fragfests

But how would DOOM look on a gaming system that is considered by many to woefully underpowered by modern hardware standards ... fun first-person shooter," said Pete Hines, Bethesda VP for Marketing an... read more

The top 14 skills in the red hot market for marketing jobs

This consists of a set of marketing activities that are non-interruptive and help drive growth. Other inbound marketing related skills include SEO and Conversion Rate Optimization (CRO). 2. Web Design ... read more

The Future Of The Culture Wars Is Here, And It's Gamergate

At one end of the spectrum, you have press outlets that barely even feign autonomy from marketing departments ... a conservative Democrat and former professor now with the American Enterprise Institut... read more

The 100 Jokes That Shaped Modern Comedy

But with the rise of comedy as a commercial art form in the 20th century, and with advances in modern bookkeeping, it’s now much easier to assign credit for innovations in joke-telling, which is exact... read more

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