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Marketing For The Modern Enterprise Part 2: Fighting The Good Fight In Enterprise Marketing - Latest News


SXSW: Olivia Wilde, Jeffrey Katzenberg, Henry Winkler + More Join Conference Lineup

Actress Olivia Wilde is among names announced today as part of the Keynote speakers along with Endeavor Chief Marketing Officer ... Crowley (Tech Industry & Enterprise) — Dennis Crowley is ... read more

Transocean's Purchase Of Ocean Rig In Depth: I Expect Scrapping Of Modern Drillships

I see no need to take Transocean's comments on the recent conference call and its deal presentation - which are de-facto marketing materials ... out there and the competition also has modern rigs that ... read more

A fighting Poland: The birth and growth of Eastern Europe’s hottest game industry (Part 2)

You can read the stories that came out of our visit here, including part one of this in-depth look at the rise ... the Warsaw University of Technology and no background in CGI,” marketing manager Olga ... read more

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Media planners battle the bots

exec VP for partnerships and enterprise strategy for PM Precision at Publicis Media. But "as an industry, we put too much value on the idea that technology will solve all our marketing challenges." Te... read more


SMB Wi-Fi done right: 7 best practices you likely aren't following

2.4GHz ... achieving enterprise grade Wi-Fi is a promise rarely upheld once all is said and done. I'm really hoping that this piece allows you to wade through some of the marketing speak which ... read more

The music system 15 years in the making Part 2

In Part One of the story of creating a dynamic and generative ... In SDK you build spaceships out of different parts and send them out to fight. After each victory, your beloved crew mutinies and stea... read more

It’s The Creative, Stupid: 3 Reasons Why Ad Creative Trumps Technology Every Time

When I got that account, I thought I had died and gone to heaven; after all, working on P&G at the time, it was said, was better than getting a marketing MBA ... and I now find myself fighting a simil... read more

Dreamhost vs Bluehost: Finding the Best Web Host in 2019

If you want to start a single WordPress website with the features of enterprise WordPress solutions ... Most web hosting providers who survived the web 2.0 boom have updated their control panels to de... read more

18 Tech Predictions for 2019

Now that party is coming to an end as the feds raise interest rates to fight inflation ... billion-plus consumer and enterprise technology company 7. Relationship-building will outpower transactional ... read more

How To Terrify Executives Into Linkbuilding

Much has been written about the poor in-house SEO, fighting the good fight to inculcate SEO awareness and best ... Conrad Saam is the founder and general manager of Mockingbird Marketing (formerly Att... read more

The fall (and rise?) of Yahoo: How the web giant crumbled and built some great tech in the process

Indeed, Yahoo did help shape the modern ... damn good.” Yahoo’s most-successful — and most-famous — technological endeavor is probably Hadoop, the open source big data platform that Yahoo helped nurtu... read more

The DeanBeat: Losing my way to the top in Call of Duty Modern Warfare 3

It took me 154 days, but I finally reached Prestige, the highest level in Call of Duty: Modern Warfare 3 multiplayer ... vice president of marketing for Raptr. “Even when Black Ops and Modern Warfare ... read more



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