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Marketing For The Modern Enterprise Part 2: Fighting The Good Fight In Enterprise Marketing - Latest News


DevOps for the Modern Enterprise Book Review and Q&A with Mirco Hering

Mirco Hering is a seasoned consultant on digital transformations in large organizations and has distilled his learnings and experiences in his book “DevOps for the Modern Enterprise ... Agile ... read more

A Personal Fight Against The Modern Laptop

Replacing that keyboard was [Hamish]’s personal fight against the modern laptop (YouTube, embedded below), and he’s making it easier for us to fight against the current crop of craptops, too. Since ... read more

Fox oral history: Inside the legendary studio at the end of its run

20th Century Fox DeVito: I was screening “The War of the Roses” with Tom Sherak, the head of marketing at Fox ... Going in, it was a pricey enterprise. It seemed like something you didn’t want to pass ... read more

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The top 14 skills in the red hot market for marketing jobs

This consists of a set of marketing activities that are non-interruptive and help drive growth. Other inbound marketing related skills include SEO and Conversion Rate Optimization (CRO). 2. Web Design ... read more


Transocean's Purchase Of Ocean Rig In Depth: I Expect Scrapping Of Modern Drillships

I see no need to take Transocean's comments on the recent conference call and its deal presentation - which are de-facto marketing materials ... out there and the competition also has modern rigs that ... read more

Who controls the marketing tech stack in 2017: The CIO or CMO?

While the CIO has long owned the overall technology stack inside of the enterprise ... There are hundreds of good, nearly free options. Want to create a customer community? Truly great options abound. ... read more

Blackberry in 2019: an uphill battle, but one worth fighting

It also overcame some of the brand confusion in the process, thanks to marketing ... There’s good news on that front as well. At CES 2019 TCL unveiled plans to release the Blackberry Key 2 LE as an ... read more

Is Your Enterprise Ready to Fight Off 'Rogue' Chatbots

There is also a certain amount of inherent security built into the bots themselves, according to Keri Lindenmuth, marketing manager ... set to play a major role in the enterprise in the coming years, ... read more

A fighting Poland: The birth and growth of Eastern Europe’s hottest game industry (Part 2)

You can read the stories that came out of our visit here, including part one of this in-depth look at the rise ... the Warsaw University of Technology and no background in CGI,” marketing manager Olga ... read more

EMC President: 7 Digital Marketing Success Factors

An engineer by trade, Burton served EMC as Chief Marketing Officer (CMO) for three years before taking on his new role as President of Products and Marketing. With revenues of $23.2 billion in 2013 .. ... read more

A major development in the public fight against Alzheimer's

"If we don't start solving it, Alzheimer's will bankrupt the country. People living with the disease lose a part of themselves every day." Health advocates like Belleville have good reason to ... ... read more

Customer Loyalty Chart: Just how big of an effect does customer satisfaction have on loyalty?

If you’re a dedicated customer-first marketer, you’re working hard to improve the customer experience in your marketing and throughout your entire enterprise ... So, if you’re fighting the good fight ... read more



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