Marketing

Dakota Johnson reveals she may DIRECT as she speaks at Variety's Entertainment Marketing Summit

Fifty Shades Of Grey star Dakota Johnson dished Tuesday that she is mulling the prospect of directing an upcoming project with her production company TeaTime Pictures. read more

How finance brands should be marketing during stock market upheaval

As the economy flirts with bear market territory, experts offer advice on how financial brands should be messaging their investor customers during the downturn. read more

TikTok Unveils A Whole New Field Of Marketing Opportunities Through #TikTokMadeMeBuyIt

The popular video sharing platform TikTok is showing agencies its unique potential as a place to share their products with its latest #TikTokMadeMeBuyIt campaign, which is becoming increasingly ... read more

Flying Blind in Your Sales and Marketing? Account Intelligence to the Rescue

If you read my last article about account blindness, you understand all too well that fragmented systems and increasing buyer anonymity have made sales and marketing a struggle for many B2B ... read more

EPSILON & UAE's TOP BRAND, MARKETING & CX LEADERS AT THE UNBOX SUMMIT

Unify Brand Marketing and CX The summit will host 100 Leaders from across UAE to Unify Brand, marketing and customer Engagement at the Address Dubai Marina on 26th May 2022. read more

The Rundown: Google’s Marketing Live announcements signal strategic priorities

Upcoming features, including ad formats for short-form video and retail media promise marketers better measurement. read more

Kumho Tire diversifies marketing strategy

South Korean tiremaker Kumho Tire said Monday that it has incorporated new and differentiated marketing strategies to accelerate business normalization. The tiremaker has launched a new commercial in ... read more

A stepping stone to a rewarding career in tech marketing

Studying business at the Singapore campus of James Cook University didn’t just give Ms Angie Farah the education she needed to succeed, it also connected her to her first full-time job. read more

A 2022 Marketing Calendar to Guide Your Digital Marketing

Chances are, you’ve drawn up, modified, and are currently enacting your plans! However, success is all about timing. read more

GA4 – New Horizons in Marketing Optimisation Webinar

Next year marks the end of Universal Analytics. So before Google takes it offline and GA4 changes everything, we're exploring the new horizons for marketing optimisation. read more