Marketing

Spurring the marketing sector to greater heights

The Malaysian Advertisers Association (MAA) hopes the government will consider incentives and relevant assistance that will spur the marketing industry to a higher level in the upcoming Budget 2023. read more

No, B2B and B2C marketing is not the same

I’ve been reading some recent commentary comparing B2B (business-to-business) and B2C (business-to-consumer) marketing – the similarities, the differences and the size of the gap in between. It is ... read more

Influencer marketing: The potential and potential problems for the brands

The industry which grew 40 percent in 2021, is keeping up its growth in 2022 with increasing revenue from Rs 900 crore to Rs 1,200-1,300 crore ... read more

When it comes to marketing it’s all in our heads

What have brands like Hyundai, Google, Facebook, Airbnb, H&M, Microsoft, Campbell’s Soup and Coca-Cola got in common? read more

How performance-based marketing can help one’s business

By Seema Poptani The best businesses can flounder if their marketing campaigns don’t provide productive outcomes. Merely churning out greater output with huge marketing budgets won’t benefit the ... read more

Marketing tech startup Livewire bags $4.7 million Series A

Livewire plans to use the capital to scale and ramp up the headcount with an eye to further global market expansion. read more

Top 10 Best Influencer Marketing Agencies In India 2023

Top 10 Best Influencer Marketing Agencies In India 2023 Over the past few years, you’ve definitely heard the phrase “influencer marketing” a few times and wondered what it meant. Without a doubt, it ... read more

Viral marketing for new horror movie Smile is terrifying everyone

The new horror movie Smile has unleashed a bold and creepy new creative marketing campaign, and it's probably going to freak you out. read more

What marketing looks in the metaverse

In the metaverse, the ability of brands to establish and maintain genuine connections is going to be the underlayment for success. read more

Tourism, hotel industry wants special marketing grants

Incentives for cultural performances, higher matching grants for marketing and tourism recovery funding via soft loans are among the suggestions made by local tourism and hotel industry players to be ... read more