Marketing

Influencer Marketing: Trends to watch out for in 2022

As we enter a brand new year, we want to crystal gaze into what the year holds for us. The global pandemic has spawned strong growth in influencer marketing and creators have cemented their position ... read more

SG marketing sector to see highest attrition in 2022, eCommerce and AI among coveted skills

Meanwhile, those with specific skillsets in 5G rollouts, data analytics and blockchain will also be highly sought after in Southeast Asia next year. read more

76% of firms willing to give pay raise to sales and marketing teams. But do they want it?

Meanwhile, those with specific skillsets in 5G rollouts, data analytics and blockchain will also be highly sought after in Southeast Asia next year. read more

Minimal marketing under maximal stress

Before the pandemic hit, I started to think about a thesis for a better way to market. You probably have seen in my prior writing the concept of “minimal marketing”. read more

The 5 Greatest Challenges of YouTube Marketing

Use analytics tools to find out your audience’s topics of interest, keywords and search terms as well. It is essential to define your marketing objectives so that you can create the right type of ... read more

Marketing manager Queenie Tan with a net worth of $500k reveals the simple swaps that can save you THOUSANDS every year

Marketing manager Queenie Tan, from Sydney, says there are simple tweaks to cut your living expenses to save more money without drastically changing your lifestyle ... read more

Why ANZ is partnering with the AMI on marketing skills development

How do you upskill marketing teams not just in capabilities necessary to the job today, but also emerging skillsets required in an age of mainstream artificial intelligence (AI)? read more

SCCI launches promotions strategy to manage, marketing campaigns

Sharjah24: The Sharjah Chamber of Commerce and Industry (SCCI) has launched a new strategy called the "Sharjah Promotions" strategy, which includes creative plans for the management and organisation ... read more

GoDaddy Wins Big At Olympic Marketing Awards

The Australian Olympic Committee (AOC) announced internet domain registrar, GoDaddy as the winner of the 2021 Inspiration awards for excellence in Olympic marketing in Sydney last Thursday night. read more

Pankaj Tripathi of Vernost Marketing Technology takes ownership of Lanka Premier League (LPL) Kandy franchise

Kandy-based franchise has new owners as Vernost Marketing Technology Solutions CEO Pankaj Tripathi and Safexpay Founder and CEO Ravi Gupta have stepped forward to co-own the franchise in the upcoming ... read more