Marketing

I make up to $13,000 a month from my digital-marketing business and still have the flexibility to travel and snowboard — here's how I built it

Once a firefighter, Elizabeth Nelson now earns 6 figures a year through her agency, Snowmad Digital, and still has the freedom to pursue her hobbies. read more

The B2B Marketing Revolution Is Here: It’s Time To Be Bold And Lead Change

Similarly to how the pandemic catapulted many industries and technologies forward out of necessity, the current climate demands that marketers evolve and move away from old ways of thinking and ... read more

No longer an add-on. Here’s why you should take influencer marketing & metrics more seriously

In recent years, influencer marketing has shifted from a novelty to a vital component of many marketing strategies. However, despite its growing importance, many brands still view influencer marketing ... read more

Influencer-marketing platform Grin lays off staffers across marketing, engineering, and more teams: 'Unfair and unexpected'

Grin is the latest creator economy startup to lay off staffers. This is the company's second round of layoffs since November. read more

Time for an upskill? These digital marketing lessons could be what you need

This press release is sponsored by Certified Digital Marketer and was handled by BrandRap, the sales and marketing arm of Rappler. No member of the news and editorial team participated in the ... read more

EMA Validates Marketing Authorization Application for Henlius' HANSIZHUANG (Serplulimab)

HANSIZHUANG (serplulimab) is the first anti-PD-1 mAb for the first-line treatment of small cell lung cancer (SCLC) The EC and the FDA previously granted Orphan Drug Designations (ODDs) for HANSIZHUANG ... read more

MediaGo Announces Full Deep Learning Capability For The Entire Marketing Chain

Leveraging Baidu's leading AI technology, MediaGo is now one of the few advertising platforms in the open web market to offer this complete enhanced capability SAN FRANCISCO, March 22, 2023 ... read more

Retail Marketing Summit: AI is ‘the disruption of the disruption industry’ and here’s what retailers should do with it

The factor that will make or break a retailer, according to Dentsu Solutions’ CEO Chris Bower, is whether and when it will use AI technology to its own advantage.Speaking at Mumbrella Retail Marketing ... read more

MIC to launch overseas marketing campaigns

Made-in-China.com (MIC), a platform that connects global buyers with Chinese suppliers, is going to launch a series of overseas marketing campaigns in early April, aiming to help domestic suppliers ... read more

Holdco earnings show that turbulent tech sector could learn from big marketing groups

Green Square’s Barry Dudley looks into the performance of the big agency groups following their annual earnings presentation. read more