Marketing

Why you should use the power of story in your marketing

OPINION: Stories have the power to change minds. And in marketing, we’re all about changing minds. Here's how to tell a good one. read more

Influencer Marketing ROI: How D2C Brands Can Get The Most Out Of It

Although sales generation is a critical success metric, brands focus on ROI as a KPI to assess the effectiveness of marketing activities. read more

What Skills Do You Need in Marketing In 2022?

With a huge demand for marketing professionals, the idea of going into this field yourself may be appealing. Whether your aim is to work for an existing agency or you like the ide ... read more

Australia face prop injury crisis with star Taniela Tupou - who is also the face of the marketing campaign - set to miss Saturday's Test series opener with England in Perth due ...

Juggernaut forward Tupou - the face of Australia's marketing campaign for their series with Eddie Jones' side - is set to miss Saturday's clash in Perth. read more

Tips for Developing a Marketing System

But, they completely overlook having a marketing system that can lead to increased profits. The key to successful marketing lies in focusing on three main components, and knowing what you are actively ... read more

Whatsapp vs. SMS Marketing: All You Need to Know

SMS marketing is still alive and kicking. However, with the advent of WhatsApp, a lot of business owners are asking themselves whether they should make the switch. In this article, we’ll compare and ... read more

Marketing can help charities with their mission

In order to best help those who they serve, charitable organizations rely on donors, volunteers and advocates to get involved. To engage these supporters, the organizations must get their mission ... read more

Hotel Email Marketing: 9 Awesome Campaign Ideas to Drive ROI

Despite the rise of social media and other modern forms of digital advertising, email remains one of the most successful online marketing platforms regarding reach and ROI. The numbers keep favoring ... read more

6 Marketing Lessons I Learned Spending Over A Million Building A Fintech

Building a fintech platform is no joke. And, while I’m sure you knew that, it’s been a lot more complex than I could have ever imagined. Before you sit down to launch the next ... read more

The Notorious B.I.G. Collection And The Marketing Of NFT Campaigns

NFT platform OneOf has announced the release of The Sky’s the Limit: The Notorious B.I.G. NFT Collection on July 26th. read more