Marketing

Singapore based KaHa Pte Limited acquired by Imagine Marketing (boAt) to create next-generation IoT enabled wearable products and ecosystem

January 2022 - Imagine Marketing Private Limited (parent company of boAt) announced the acquisition of Singapore based KaHa Pte Limited , an end-to-end SMART IoT product development company. The ... read more

4 digital marketing moves every business can (and should) make in 2022

According to Ignite Digital founder Matthew Goulart, “If you aren’t playing in the Google search sandbox, your business is likely suffering.” ... read more

Five digital marketing trends you need to know in 2022

The good news is that the digital marketing revolution is far from over — and it`s providing new and exciting opportunities for marketing professionals to raise brand awareness and expand market share ... read more

Millennials Aren't Always About the Digital Experience. That's Good News for Your Marketing Department.

Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready. It turns out that millennials’ digital-first reputation might be getting misinterpreted. read more

YouTuber exposes flaws in Razer N95 mask; company retracts marketing claims

Shenzhen-based YouTuber who goes by the handle Naomi' SexyCyborg' Wu conducted a video review of Razer's Zephyr mask, which was marketed as an "air purifying mask" with N95-grade filters." ... read more

Myopic ‘marketing myopia’

In the discipline of marketing, we always talk about ‘marketing myopia’ and the implications of this concept. This is the area that has been extensively elaborated in many forums, seminars, and in the ... read more

Priscilla Aseye Febiri: The future is now: 5 influencer marketing trends to expect in 2022

Influencer marketing truly kicked off in 2020 during the pandemic and we have seen growth since then. For 2021 it was the rise of Micro and Nano influencers, a call for more authenticity, and video ... read more

Imagine Marketing (boAt) acquires KaHa Pte Limited

Imagine Marketing Private Limited (parent company of boAt) announced the acquisition of Singapore based KaHa Pte Limited, an end-to-end SMART IoT product development company. The acquisition will ... read more

Adobe India’s marketing boss on decoding the future of marketing

Pandemic-infused lockdowns transformed the consumer-marketer dynamic as brands conversed with their customers through newer channels, making this one of the most interesting periods ever for the ... read more

Teamwork and Gartner's 1st Magic Quadrant for Account-based Marketing Platforms

Gartner's 1st Magic Quadrant for Account-based Marketing Platforms is now available! I am excited to share this research with B2B marketers seeking to use account-based marketing strategies to foster ... read more