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Marketers Are Willing To Play Russian Roulette At The Fifa World Cup This Summer - Latest News


Marketers are willing to play Russian Roulette at the FIFA World Cup this summer

In less than 100 days, the world’s biggest sporting event kicks off in Russia. Reaching over 3.2 billion television viewers, the quadrennial FIFA World Cup has consistently held off the Olympic Games ... read more

An Agent's View: Has Power in Premier League Swung from Players to Clubs?

And in a World Cup year, they would be shooting themselves in the foot ... Not that Daniel Levy is a man to play Russian roulette with." B/R Football @brfootball Deadline day is even crazier than you ... read more

John Downing: 'Health Minister Simon Harris dreads "a winter of discontent" which could stymie his political career'

The Bard himself evoked it in that memorable quote from Richard III and it inspired the great John Steinbeck's final novel, 'The Winter of Our Discontent', an intriguing tale of myriad moral dilemmas ... read more

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Greece return home heroes despite World Cup loss

Greece’s World Cup dream ended on Sunday when they lost to Costa Rica ... “We did our best but when you lose in the Russian roulette of the shootout, it’s just a matter of fortune. We did not win the ... read more


Deadline 2050: Will policy goals set today create a better future?

We could play russian roulette with the planet ... Professor Malcolm Wright said a round number was important in marketing if people were to remember it. The phenomenon where marketers would use ... read more

The Long Overdue Death of Retail Compact Disc (CD)

In the end, this made the CD-buying experience a little like Russian roulette -- a slight overstatement, but less so when you consider, that through most of the 90s, each CD was about $20 and my job ... read more

Swansea one-ups January fight with alleged six-man practice “punch-up”

What’s next? During preseason we hear reports of Nathan Dyer and Jordi Amat playing Russian Roulette while Jonjo Shelvey and Michel Vorm knife-fight a la the “Beat It” video and Swansea’s PR ... read more

Hugo Lloris eager to win World Cup but insists France aren't favourites

Hugo Lloris shifted uncomfortably on the spot at the notion of France as World Cup favourites. They are the only country ... Perhaps it was sporting superstition or respect for the Russian roulette ... read more

Arsene Wenger: I want to manage another top European club

“I hope these are not my last European cup games – my target is to play in Europe again,” said Wenger ... I am like a guy who plays Russian roulette every week and suddenly has no gun. I will see how ... read more

What’s your World Cup marketing strategy?

Non-sponsors will also have more leeway than during the Olympics thanks to the ubiquitous nature of football, so marketers have everything to play ... the 2014 Fifa World Cup Pepsi has already ... read more

Argentina - Italy live stream online: international friendly

77' Italy take their turn to play russian roulette in their own ... one among the swirling seas of Fifa friendlies taking place on Friday. 2014 World Cup runners-up will be among the favourites in ... read more

Late return of the man Irish history forgot

In some of these, historians who should know better have ascribed its ultimate failure to the duplicity of British political leaders who had no intention of implementing it; Redmond is made to appear ... read more



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