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Industry Legend Joins Lowcalorie Drinks Brand - Latest News

310 Shake Review: Do These Meal Replacement Shakes Really Work?

The diet and weight loss industry is ... way to have a low-calorie meal on-the-go. Here we present an objective scientific review to see if one of the top-selling brands—310 shakes—are really ... read more

Lagunitas Nails the Low-Cal Craft Beer

“Low-calorie beer” is a dirty phrase in the craft beer world ... We can have “session beers” because it’s understood that we’re going to drink a lot of them in one sitting, and we’re not necessarily c... read more

A New #FlagshipFebruary Campaign Aims To Save Core Beer Brands Before They Disappear

And one of the things it's saying is ‘Shut up and drink me.’" Though much attention will likely be paid to those longstanding legends of craft brewing ... New Jersey, can join in by featuring its flag... read more

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Rocky Mountain High Brands Adds Beverage Industry Veteran, John Blackington, as Chief Commercialization Officer

He has a passion for leading brands to reach commercial success. Rocky Mountain High Brands, Inc.’s Chairman, President and CEO, Michael Welch, stated, “I am very excited to have John join ... and a l... read more

Caffeine-Stoked Energy Drinks Worry Docs

Energy drinks aren't merely popular with young people. They attract fan mail on their own MySpace pages. They spawn urban legends ... the new products join top-sellers Red Bull, Monster and Rockstar t... read more

Pepsi Sales Are Taking a Hit As the Company Pushes Non-Soda Options

PepsiCo has 22 billion-dollar brands, and three non-soda products look poised to join that club ... As Nooyi put it to Fortune’s Beth Kowitt last month, “The industry is seeing a pace of change and di... read more

A maturing market | Category Focus: Soft drinks

The numerous available wellbeing blogs and newspaper sections reflect a demand for adult-focused soft drinks and the industry is obliging by offering ... a non-alcoholic, low calorie, sugar free and a... read more

Horse Racing Promotes Major Events with National Bus Tour

The six young brand ambassadors will journey to major events leading ... CA who is taking a one-year sabbatical from the University of Arizona's racetrack industry program to join the tour. “It is a g... read more

The logos that have become legends

Though it’s less instantly recognisable today, the Bass logo joins the ranks of Twinings Tea ... “It’s fascinating how passionate people get about certain brands,” says Alison Shields, assistant profe... read more

24 Professional Events & Organizations for Social Media Strategists

Ideal for those from the marketing and advertising world, this conference features presentations from global CEOs, CMOs and "digital legends ... WOMMA members join as brands or industry partners (not ... read more

HALLOWEEN WITH GENE SIMMONS ON JEOPARDY! A Special Category KISS Fans Won't Want to Miss -- And Alex Trebek Like You Have Never Seen Him Before!

In partnership with Sixthman and Norwegian Cruise Line, The Starchild, Demon, Spaceman, and Catman are proud to round out their 45th year as a band and join their fans for The ... the commemorative an... read more

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