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Ihops Namechange Stunt Helped Double Its Burger Sales - Latest News


UPDATE: Campbell's, struggling to grow its soup business, should jump on the Instant Pot craze, analysts say

See:IHOP's name-change stunt helped double its burger sales (http://www.marketwatch.com/story/ihops-name-change-stunt-helped-double-its-burger-sales-2018-11-03) "Given the company's risk aversion -- p... read more

Will ‘IHOb’ Publicity Stunt Expand IHOP Visits Beyond Breakfast?

After teasing a fake name change to “IHOb,” which entailed a week of asking social media users to guess what the “b” stood for, IHOP’s Monday reveal of its new burger ... sales were on the decline, bu... read more

IHOP faked its name change to IHOb to promote its burgers

Pancake chain IHOP has confirmed that the company faked its ... summer burger menu, and the company's press release announcing the name change said the change would be "for the time being." IHOP isn't ... read more

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IHOP's burger sales quadrupled after its controversial IHOb name change (DIN)

IHOP's burger ... and dinner sales. "We think it was a huge success," IHOP President Darren Rebelez told Business Insider. IHOP's "word of mouth" score skyrocketed following the name change, according ... read more


IHOP president: We’re still all about the pancakes

IHOP never really changed its ... name change — just behind the summit between President Trump and North Korea’s Kim Jong Un. “Literally everybody on the planet now knows that we’re in the burger busi... read more

Restaurant formerly known as IHOP brings the brunch with new burger

This week I reached out for a Big Brunch Burger ... name change), with 1,800 restaurants dotting all 50 states. That's "IHOB," for the time being. Did you fall for the publicity stunt? The iconic panc... read more

IHOP’s new name is confusing the masses. But for Arabic speakers, it’s always been IHOB.

this entire thing could very well just be a publicity/bublicity stunt by the breakfast chain, which has 1,671 locations in the U.S., including in the Spokane area and Coeur d’Alene But as IHOP/IHOb co... read more

IHOP faked its name change to IHOb to promote its burgers

Pancake chain IHOP confirmed that the company faked its recent name change ... the Twitter account of the burger chain Wendy’s said. Plenty of people on Twitter figured out early on that the name chan... read more

Why the IHOP "Name Change" Might Work

The name change is temporary. Image source: Dine Brands Global. Pizza Hut and Radio Shack were serious about their name changes. IHOP isn't. The change is temporary -- a publicity stunt designed ... b... read more



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