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Ihops Namechange Stunt Helped Double Its Burger Sales - Latest News


IHOP’s name-change stunt helped double its burger sales

IHOP’s name-change publicity stunt, becoming “IHOb” to promote its new burger menu, is still showing results, as the pancake chain has doubled its comparable burger sales since before the promotion, a... read more

Will ‘IHOb’ Publicity Stunt Expand IHOP Visits Beyond Breakfast?

After teasing a fake name change to “IHOb,” which entailed a week of asking social media users to guess what the “b” stood for, IHOP’s Monday reveal of its new burger ... sales were on the decline, bu... read more

IHOP faked its name change to IHOb to promote its burgers

Pancake chain IHOP has confirmed that the company faked its ... summer burger menu, and the company's press release announcing the name change said the change would be "for the time being." IHOP isn't ... read more

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IHOP's burger sales quadrupled after its controversial IHOb name change (DIN)

IHOP's burger ... and dinner sales. "We think it was a huge success," IHOP President Darren Rebelez told Business Insider. IHOP's "word of mouth" score skyrocketed following the name change, according ... read more


UMD Marketing Experts Assess IHOP Name Change

The fact that IHOP sells burgers seems rather bemusing. In some sense, the publicity stunt is certainly ... several years ago when Burger King decided to be known as BK to downplay its burger offering... read more

Europe Markets: DAX on track for another record as Bayer rises on deal news

European stocks rose Friday, with Bayer shares gaining after the German conglomerate reached a nearly €6 billion deal to sell parts of its business, while mining stocks advanced after upbeat data from ... read more

IHOP faked its name change to IHOb to promote its burgers

Pancake chain IHOP confirmed that the company faked its recent name change ... the Twitter account of the burger chain Wendy’s said. Plenty of people on Twitter figured out early on that the name chan... read more

Why the IHOP "Name Change" Might Work

The name change is temporary. Image source: Dine Brands Global. Pizza Hut and Radio Shack were serious about their name changes. IHOP isn't. The change is temporary -- a publicity stunt designed ... b... read more

Sohn conference: Box ‘s stock on track for biggest daily gain since IPO after Palihapitiya call

Shares of Box Inc. jumped the most since making its debut as a publicly traded company after Social Capital’s Chamath Palihapitiya made a bullish call on the company. Palihapitiya, speaking at the 23r... read more



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