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Ihops Namechange Stunt Helped Double Its Burger Sales - Latest News

IHOP’s name-change stunt helped double its burger sales

IHOP’s name-change publicity stunt, becoming “IHOb” to promote its new burger menu, is still showing results, as the pancake chain has doubled its comparable burger sales since before the promotion, ... read more

IHOP's burger sales jumped 4x following controversial name-change stunt

IHOP's name change earlier this summer to IHOb, with the "b" standing for burgers, helped drum up excitement and sales for the chain's expanded line of burger offerings ... to the full campaign launch ... read more

IHOP's burger sales quadrupled after its controversial IHOb name change

IHOP's burger ... and dinner sales. "We think it was a huge success," IHOP President Darren Rebelez told Business Insider. IHOP's "word of mouth" score skyrocketed following the name change, according ... read more

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IHOP Surprised Everyone and Sold Quadruple the Number of Burgers Through a Fake Rebrand. Here's Why It Worked

What we can learn from IHOP's unexpected and fake rebrand. Rebranding, whether for real or just for a PR stunt ... very beginning. Its main goal with the fake rebrand was to drive burger sales. INC. ... read more

IHOP Defends PR Stunt with Strong Numbers

Turns out, though IHOP is proud of its burgers, the name change really was a publicity stunt ... up with a gimmick to help promote their grilled lunch and dinner menu offerings. Despite the loud ... read more

Thanks to its rivals, 'IHOB' is a smashing success

They all helped give lots ... created the best-known burger launch in years. Before Dine Equity writes those thank you notes to its rivals, it now has to find a way to explain to the public that the ... read more

Will ‘IHOb’ Publicity Stunt Expand IHOP Visits Beyond Breakfast?

After teasing a fake name change to “IHOb,” which entailed a week of asking social media users to guess what the “b” stood for, IHOP’s Monday reveal of its new burger ... sales were on the decline, ... read more

Campbell’s, struggling to grow its soup business, should jump on the Instant Pot craze, analysts say

See: IHOP’s name-change stunt helped double its burger sales “Given the company’s risk aversion – partially caused by previous M&A – we believe there is higher risk of a slow and expensive integration ... read more

3 Top Dividend Stocks With Yields Over 2%

Jeremy Bowman (McDonald's): IHOP's recent name change to IHOb ... popularity like the burger, and no company has been more successful selling them than McDonald's. Today, of course, McDonald's is much ... read more

DineEquity Inc (DIN) Q4 2018 Earnings Conference Call Transcript

Consistent with that theme, our Ultimate Steakburger platform continues to help drive positive results. Burger sales remained strong in the fourth quarter and are still more than double the levels ... ... read more

Best & Worst

Laura is such a big loser that when we in the Best & Worst ... s Double Eagle Steakhouse in Far North Dallas. BEST UT Southwestern’s Dr. Eric Olson is the first to hold the Annie and Willie Nelson ... read more

Miracle Whip takes over Florida town to drive out mayo

The plan was to prank the Mayo's more than 1,200 residents into thinking the name change was permanent ... up proved temporary. IHOP claimed in its second-quarter earnings report that the campaign ... read more

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