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Ihops Burger Sales Quadrupled After Its Controversial Ihob Name Change - Latest News


IHOP's burger sales quadrupled after its controversial IHOb name change (DIN)

IHOP's burger sales quadrupled after the chain, the International House of Pancakes, temporarily changed its name to IHOb, the International House of Burgers. The promotion was a "huge success," accor... read more

IHOP's name change: What does IHOb stand for?

IHOP, which recently changed its iconic name to IHOb, has revealed what the new consonant stands for: “burgers.” The name change accompanies a line of ... “steak burgers,” which include a cowboy burge... read more

Good Quarter for Big Three Distributors, Moe’s new Prototype and IHOP’s Gimmick Success

29. Sysco and Performance Food Group reported increased dollar sales while US Foods said the company experienced a drop of 0.8 percent in sales for the quarter. All three distributors said case sales ... read more

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IHOP's decision to change its name to IHOb infuriated customers, but it is the biggest marketing triumph the brand has had in years

IHOP's decision to temporarily change ... more burger orders, Ad Age reported. IHOP's president, Darren Rebelez, told the publication that restaurants were seeing roughly four to seven times as many b... read more

What you need to know in advertising today

The hack affected people who used Reddit between 2005, when the site was created, to 2007. IHOP's burger sales quadrupled after its controversial IHOb name change. "Literally everybody in the world no... read more

IHOP's burger sales quadrupled after its controversial IHOb name change (DIN)

IHOP's burger sales quadrupled after the chain, the International House of Pancakes, temporarily changed its name to IHOb, the International House of Burgers. The promotion was a "huge success," accor... read more

IHOP's burger sales quadrupled after its controversial IHOb name change

IHOP's burger sales quadrupled after the chain, the International House of Pancakes, temporarily changed its name to IHOb, the International House of Burgers. The promotion was a "huge success," accor... read more



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