Ihops Burger Sales Quadrupled After Its Controversial Ihob Name Change | Latest News RSS feed

Ihops Burger Sales Quadrupled After Its Controversial Ihob Name Change - Latest News


IHOP's burger sales quadrupled after its controversial IHOb name change

IHOP's burger sales quadrupled after the chain, the International House of Pancakes, temporarily changed its name to IHOb, the International House of Burgers. The promotion was a "huge success," accor... read more

After teasing a name change, IHOP says "b" is for burgers

NEW YORK (AP) — IHOP, which teased a name change to IHOb earlier this month, says the "b'' is to promote its burger menu. The pancake chain has been coy about whether the name flip is permanent, sayin... read more

IHOP President: IHOB gimmick was a success

IHOP never really changed its name ... specific comments about sales. Rebelez did say there were 20,000 news articles about IHOb and that the company was the No. 2 global trending topic on Twitter at ... read more

Looking for another news?


Wendy's, Denny's and more trolling IHOP over burger announcement

Following news of the restaurant’s much-ballyhooed-albeit-temporary name change ... be changing its name to “Whatapancake.” Steak n’ Shake, which has been offering its signature Steakburgers since 193... read more


We now know what the 'b' in IHOb, formerly IHOP, means—and everyone is confused

The risky switch from flapjacks to burgers comes after Dine Grand Global, the parent company of IHOP and Applebee's, saw a 1.9 percent decline in sales in its most recent fiscal ... our pancakes was t... read more

Burger King pays $1M to be in Mayweather’s entourage

Burger King reportedly spent $1 million to include its mascot in Mayweather’s entourage, which also included singer Justin Bieber. Some saw this as an advertising investment for such a worldwide audie... read more

Why the IHOP "Name Change" Might Work

The name change is ... Steakburgers." IHOP/IHOb has long offered a lunch and dinner menu in addition to the breakfast items it's best known for. These latest additions, however, reflect an effort by t... read more

Richland County unveils sidewalk paid for through Penny Tax Program

IHOP's Twitter bio was changed to "Burgers so burgerin’ good, we changed our name to IHOb. For burgers." And the burger chains started making fun of them. A state marketed as a place where people can ... read more

Would you eat a waffle taco for breakfast?

but its parent company, Yum Brands, has. Sales at Taco Bell grew 3% last year, while Yum-owned Pizza Hut and KFC slid. Breakfast wraps and sandwiches are already on the menu at Burger King, but the co... read more

IHOP's burger sales quadrupled after its controversial IHOb name change (DIN)

IHOP's burger sales quadrupled after the chain, the International House of Pancakes, temporarily changed its name to IHOb, the International House of Burgers. The promotion was a "huge success," accor... read more



FeedsRSS Created by. Full RSS Feed | Privacy Policy | Contact Us