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Ihops Burger Sales Quadrupled After Its Controversial Ihob Name Change - Latest News


IHOP's burger sales quadrupled after its controversial IHOb name change

IHOP's burger sales quadrupled after the chain, the International House of Pancakes, temporarily changed its name to IHOb, the International House of Burgers. The promotion was a "huge success," ... read more

IHOP's burger sales jumped 4x following controversial name-change stunt

IHOP's name change earlier this summer to IHOb, with the "b" standing for burgers, helped drum up excitement and sales for the chain's expanded line of burger offerings ... be strong after the ... read more

IHOP’s name-change stunt helped double its burger sales

IHOP’s name-change publicity stunt, becoming “IHOb” to promote its new burger menu ... which also includes Applebee’s. In the weeks after the launch, Dine Brands said burger sales quadrupled for a ... read more

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Are IHOP's Ultimate Steakburgers Good? Apparently, They've Been Really Popular

According to Extra Crispy, the company's burger sales reportedly quadrupled when its name changed from IHOP to IHOb ... the number of stories that were written about "IHOb" during the controversial ... read more


Jack in the Box's new commercial is sparking controversy on Twitter

Boeing has completed a software fix for its 737 Max airplanes, which have been grounded since mid-March after two ... case is IHOP's faux name change earlier this summer; the chain pretended to ... read more

IHOP's burger sales quadrupled after its controversial IHOb name change

IHOP’s burger sales quadrupled after the chain, the International House of Pancakes, temporarily changed its name to IHOb, the International House of Burgers. The promotion was a “huge success,” ... read more

What you need to know in advertising today

The hack affected people who used Reddit between 2005, when the site was created, to 2007. IHOP's burger sales quadrupled after its controversial IHOb name change. "Literally everybody in the world ... read more

Dunkin' Donuts' Name Change To "Dunkin'" Is Official, So Time To Freak Out, Everyone

According to IHOP execs, burger sales "quadrupled" after the temporary name change because of all the publicity around it, so Dunkin''s rebranding could have a similar effect. Unfortunately, now that ... read more

IHOP's burger sales quadrupled after its controversial IHOb name change (DIN)

IHOP's burger sales quadrupled after the chain, the International House of Pancakes, temporarily changed its name to IHOb, the International House of Burgers. The promotion was a "huge success," ... read more

Miracle Whip takes over Florida town to drive out mayo

Other companies have recently courted controversy and backlash in a similar manner. Inc. called out IHOP's name change to IHOb earlier ... IHOP claimed in its second-quarter earnings report that the ... read more

What you need to know in advertising today

The hack affected people who used Reddit between 2005, when the site was created, to 2007. IHOP’s burger sales quadrupled after its controversial IHOb name change. “Literally everybody in the world ... read more



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