Ihops Burger Sales Quadrupled After Its Controversial Ihob Name Change | Latest News RSS feed

Ihops Burger Sales Quadrupled After Its Controversial Ihob Name Change - Latest News


IHOP's burger sales quadrupled after its controversial IHOb name change (DIN)

IHOP's burger sales quadrupled after the chain, the International House of Pancakes, temporarily changed its name to IHOb, the International House of Burgers. The promotion was a "huge success," accor... read more

IHOP faked its name change to IHOb to promote its burgers

Pancake chain IHOP has confirmed that the company faked its recent name change to IHOb as a publicity ... jumped the week after the name change announcement. That viewership doesn't necessarily transl... read more

We now know what the 'b' in IHOb, formerly IHOP, means—and everyone is confused

The risky switch from flapjacks to burgers comes after Dine Grand Global, the parent company of IHOP and Applebee's, saw a 1.9 percent decline in sales in its most recent fiscal ... our pancakes was t... read more

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IHOP® Restaurants Opens Small Format, On The Go Location At Dallas Fort Worth International Airport

The newest location is in response to longtime guest demand for delicious IHOP food on the go and part of the brand's growth strategy, which includes expanding its overall traditional restaurant footp... read more


IHOP President: IHOB gimmick was a success

IHOP never really changed its name ... specific comments about sales. Rebelez did say there were 20,000 news articles about IHOb and that the company was the No. 2 global trending topic on Twitter at ... read more

IHOP® Changes Name To IHOb And Reveals The "b" Is For Burgers

June 11, 2018 /PRNewswire/ -- Today, IHOP® Restaurants announces that it is going by a new name – IHOb . Since the news broke last week on the brand's social media sites, fans can't get enough with mo... read more

Burgers for Breakfast? Burger King Ups Fast Food Fight

Burger King competitor McDonald’s does not have hamburgers on its breakfast menu, but the company has considered expanding its breakfast menu hours to try and correct a slump in sales. McDonald’s also ... read more

IHOP president: We're still all about the pancakes

IHOP never really changed its name ... specific comments about sales. Rebelez did say there were 20,000 news articles about IHOb and that the company was the No. 2 global trending topic on Twitter at ... read more

Applebee's® Announces Kevin Carroll as New Chief Operations Officer and Welcomes Two New Franchisees to the Neighborhood

credit risk from IHOP franchisees operating under our previous business model; termination or non-renewal of franchise agreements; franchisees breaching their franchise agreements; insolvency proceedi... read more

Drones and bluetooth sneakers: What's with all the pizza gimmicks?

It has given out parkas with the same insulation as its delivery pouches, and swag from pizza-themed sweaters to Christmas lights. Stunts are common in fast food. Burger King once offered ... And now ... read more

IHOP President: IHOB gimmick was a success

IHOP never really changed its name ... specific comments about sales. Rebelez did say there were 20,000 news articles about IHOb and that the company was the No. 2 global trending topic on Twitter at ... read more

Millennials are creating a mounting crisis for some of the most iconic beer brands in America

With some of the biggest names in beer taking a tumble, beer giants are looking for creative solutions to boost sales. AB InBev announced last week it would create an executive role to head up its non... read more



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