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How Voice Assistants Can Help Your Brand Communicate More

The growing popularity of digital voice assistants such as Alexa, Google Home, Siri and Cortana are changing the way we communicate, search for information, conduct transactions and more -- both in ou... read more

How Your Business Can Quickly Adopt a Customer First Strategy

What’s holding yours back from investing in your customers rather than (just) in the products and services you offer? I believe that those numbers can no ... of their brand marketing activities. (OnBr... read more

How to choose the best smart thermostat for your home

The good news is that a smart thermostat can help ... will tell your heating system to send more heat to that part of the house. The latest generation Ecobee4 also has built-in voice control and Amazo... read more

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10 Brand and Marketing Trends to Watch in 2019

Methods of outreach by a brand can include the following ... and it's coming to your category soon. More than half of all searches will be via smart, learning-capable artificial intelligence voice ass... read more


Designing a persona for voice: give your action a personality

It’s worth thinking about if your persona should be consistent with or diverge from your core brand ... Assistant. Which meant we needed to choose someone’s voice to be our host. In our case, we were ... read more

Today’s Digital Assistants Must Become Tomorrow’s Bot-Powered Banking Coaches

“This raises consumer expectations for your brand to be everywhere, and to be more personal ... intelligent assistant, called Eno. Customers can ask Eno questions via text just like they do using thei... read more

22 Social Media Tips From The Pros To Skyrocket Your 2019 ROI

“Social media marketing gives you the chance to ‘humanize’ your brand. Social media is powerful because it gives you the chance to connect with people, in a personal way. You should take advantage of ... read more

Voice search and local SEO: How to get started?

Voice search is enabling people to search with the help ... what you can do to make your clients’ local business websites the superstars of voice search. Purely voice focused SEO requires you to resea... read more

Is Your Voice Strategy Leveraging The Voice Of Your Consumer?

Many consumers are choosing voice as their preferred method of finding and interacting with businesses through both voice searches and phone calls. Speaking is quick and easy -- in fact, we can commun... read more

Hair Color Crisis? Clairol Taps Google Assistant For Help

Considering how messy home hair coloring can ... used assistants to buy something. Overall, 71% find the experience to be positive. “Brands who provide good voice-assistant experiences will generate m... read more

How voice technology is reshaping PR

Voice assistants ... brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. 5. Using Schema.org/speakable code to identify and mark audio snippets on your site or in cont... read more

Think Tank: Finding Your Brand’s Voice in the Age of Digital Assistants

This can ... your brand’s voice in the age of digital assistants. Step One: Customer Service Providing customer service in a physical store or conventional communication channels is a straightforward ... read more



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