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How Voice Assistants Can Help Your Brand Communicate More - Latest News

How Voice Assistants Can Help Your Brand Communicate More

The growing popularity of digital voice assistants such as Alexa, Google Home, Siri and Cortana are changing the way we communicate, search for information, conduct transactions and more -- both in ... read more

Voice Search: Why Your Business Needs to Prepare Now

What is more ... few tweaks that can be helpful for your brand. He urges you to tailor your content to include words like ‘how,’ ‘why,’ ‘where,’ ‘best,’ and ‘new.’ Users who do voice searches are ... read more

Why Having a Strong Brand Voice is Important For Any Business

A mediocre brand ... can you make their lives better? One of the best ways is to directly go to your audience and let them help you build a more effective product or service. Ask for feedback and ... read more

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How one man made Google Home more accessible for anyone

Voice-activated digital assistants like Google Assistant and Amazon Alexa make trivial tasks like playing your ... everyone can access our products," Google CEO Sundar Pichai said on stage at Google I ... read more

Using Voice Interfaces to Make Products More Inclusive

For people with dementia, voice assistants are a non-judgmental way to help ... they can no longer speak, they can use the TTS voice to communicate. Regarding the second problem, more than 100 ... read more

How To Win Customers With Voice Search In 2019

Voice search has effectively shaken the SEO system many marketers feel they have mastered and adds a brand new ... using your keywords or in your niche. As you anticipate getting more voice search ... read more

Integration of the legal profession and voice assistants is just a matter of time

Matthew Volm: With Tali and simple voice commands, you can use any Amazon Alexa or Google Assistant device to log or track your time ... sooner to help with adoption and stickiness. On the market side ... read more

How to Set Your Marketing Strategy Up for Success

SEO can have ... common in voice searches, to help propel your brand's content to the top of a voice search results queue. Voice searches are usually phrased as questions that fall into one of four ... read more

Google Promises Better Privacy Tools, Smarter AI Assistant

Google announced updates for its artificially intelligent voice assistant and new privacy tools to give people more control over ... also get shrunk down so that it can work directly on a phone, ... read more

IAB Insight Series: How relevant content can deliver results across digital channels

Leighton explained that her company consolidates all the data it receives about its consumers, from which they help create a more relevant message that goes out to a brand’s audience ... that if ... read more

The Evolution of Voice in Marketing: How Brands Are Finding Success

Voice assistants are an increasingly ... finding success, and what can well-established voice channels like phone calls teach us about interacting with consumers via voice? “Brand voice” suddenly has ... read more

Can We Trust Machines that Sound Too Much Like Us?

Pretty soon everything will have a voice ... user interfaces of these assistants are more convenient than buttons and keys: you can interact with them while both your hands are holding your ... read more

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