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How to use the 'principle of one' to maximize your landing page

The No. 1 conversion-killing landing page mistake is trying to make them all things to everyone. The more narrow your audience, the more powerful your landing page becomes. With real estate landing pa... read more

How To Make Money On Upwork :3-Tips From A 5-Year Upwork Veteran

Like this: If I was a landing page copywriter ... trust and increase your sales.’ Out of the 30–50 proposals this job will receive that one sentence I wrote above would make me stand out like a blinki... read more

How to be smarter with money: 8 simple secrets

It’s fun, exciting … and something you would never recommend anyone use as the basis for their retirement or their kids’ education. Investing is not entertainment. Base your decisions on goals and pri... read more

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Muggle hacks: How to use tech to become a wizard like Harry Potter

There’s a few ways to do this, depending on whether you’re using a Google Home, Amazon Echo, or Apple HomePod. For muggles and tech noobs, your best bet is to use IFTTT, where you can find many formul... read more


How To Write The Perfect Resume

Peri Hansen, a principal with a recruiting firm ... Cut it down. If you're in your twenties, your resume should only be one page— there's not enough experience to justify a second one, Alison Green wr... read more

3 Critical Principles of Effective Calls to Action

Strong calls to action are among the most important elements on every landing page ... action. Using time-sensitive terms, such as “Now” or “Today,” generally leads to higher follow-through rates. One ... read more

‘Data + Use = Value’ is the motto for new USASpending.gov

If there is one thing the USASpending.gov portal always had was data. But what it did not have ever since the Office of Management and Budget launched the site in 2007 was the ability to analyze said ... read more

How to stage an ICO (and answers to other lingering questions you might have)

If I’m buying your token, I am incentivized to help the company’s product and ecosystem expand, bring in other users, maximize the tokens’ utility ... Then, on the landing page on the aforementioned d... read more

Amazon's Plan to Scan Your Face Even Has Police Worried It's Too Creepy, New Emails Show

It has its own landing page where Amazon touts its ... Boring, but functionally the same as using surveillance cameras to match people against a government database: a real-time image is compared to a ... read more

How Companies Can Use QR Codes To Enhance The Customer Experience

Here are some examples of potential use cases of QR codes that businesses in the retail and travel sectors can easily incorporate into their mobile marketing strategies. As consumer adoption of smartp... read more

How to Build an Effective Facebook Landing Page

Check out Mashable’s Facebook landing page. Pretty simple, right? Give them a reason to stick around. You should offer them at least one compelling ... with your unique selling proposition—what you do ... read more

Musicians – This Is How You Create A Great Looking Facebook Page

Like most of you, I too LIKE Facebook, and ever since my last TechCrunch ... the Page, because SoundCloud is one of the best quality music services available today. It’s an easy to use service with an ... read more



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