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How to use the 'principle of one' to maximize your landing page

The No. 1 conversion-killing landing page mistake is trying to make them all things to everyone. The more narrow your audience, the more powerful your landing page becomes. With real estate landing pa... read more

15 Landing Page Best Practices to Boost Conversion Rates

It’s the same principle behind pop-up ads – you might get some more conversions but when the entire web page is designed to do that anyway you’ll push away more people than you convert. One of the mor... read more

Q&A on Pelicans offense: Life after Cousins, an offensive juggernaut and what to expect next season

Now, in a wide-ranging interview, Finch discusses the Pelicans’ core principles ... lets you do your thing, he backs you up and he believes in it. I think one of the things that helped Alvin and I, is ... read more

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How to Reduce Employee Turnover Through Robust Retention Strategies

Members may download one copy of our sample forms and templates for your ... a book or use for a commercial purpose) without SHRM’s permission. To request permission for specific items, click on the “ ... read more

How The Rise Of Family Offices Could Boost Your PE Practice

That same report said 66 percent of the surveyed family offices intend to increase their ... would be smart to use their connections to get some face time with family offices in order to see whether t... read more

Why your top priority should be to teach your sales team to write

One ... page passages made of decent sentences. They were using good verbs… I’ve studied his method, and I think you can learn it quickly with new technologies. You don’t need to babysit ... read more

Does Adding a Trust Badge Really Increase Sales? And — The 8 Best Trust Seals

That’s why you see huge companies like eBay displaying trust seals in the footer of every page ... ways to increase sales, but Trust Seals are just one more sure-fire way to boost your sales and opt-i... read more

Doing Conversational Marketing with Chatbots? Here Are 5 Mistakes to Avoid

If your skepticism is anything like mine, the one-size ... the use of chatbots in conversational marketing. Chatbot products allow you to conduct conversational marketing by implementing a piece of co... read more

7 Writing Mistakes Non-Writers Make When Trying to Build Influence Online

The words you use when posting on social media, writing a blog post, sending an email or offering advice will either increase or decrease ... And this principle doesn't just apply to fiction writing, ... read more

UAVs: Answering Your Questions

Early summer 2018, we sent out a short survey asking our readers about drones, how you use them, if you were in the market and asked for your questions. With those, we set out for some answers oftenti... read more

How to Find a Job Using Social Media

Here’s how to perfect your searching on each of the major networks to maximize your chances of landing your dream job ... especially if you’re applying through one of these platforms. Late-night argum... read more

What is an AdWords Quality Score, and How Do I Improve Mine?

Pro Tip: Using keyword insertion in your ads can increase ... visitor is on your landing page, how can you help them have a great experience? In a nutshell, you want to meet the expectations you alrea... read more

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