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How to use the 'principle of one' to maximize your landing page

The No. 1 conversion-killing landing page mistake is trying to make them all things to everyone. The more narrow your audience, the more powerful your landing page becomes. With real estate landing ... read more

How to Use Google Data Studio for Client Reporting

It helps to have one main idea per page (or slide) to reduce the amount of information your reader ... date ranges rather than using “last month” to keep data accurate to the time period you’re ... read more

Using 6 Principles of Persuasion to Increase Conversions

While the tools and features used to run successful marketing campaigns are ever-changing, there are six timeless principles of persuasion that can be used to write compelling landing page copy to ... read more

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How to Lower Your Retirement Tax Rate to Less Than 10%

An important discovery was how taxes on one ... your RTR. The IRS makes you pay taxes only once on money you earn. And when you buy an income annuity from personal (after-tax) savings, you are ... read more


How to Use Google Ad Manager for Your Small Business

Given that, it makes perfect sense to use Google Ads to show up ... "Google Ads is a one-stop shop to tell the story of the impressions landing on your company website [and] the time on each page they ... read more

Everything You Need to Know About Rhythmic Breathing

So always landing on the same foot at the beginning of exhalation compounds the problem: It causes one side of your body to continuously absorb ... The book teaches how to use the principles and ... read more

Three reasons PPC campaigns fail that nobody seems to care about

Use ... your online advertising” search. In that case, the searcher wants something educational. Consider how different the ad copy for that would be. The new PPC ad and its landing page won ... read more

How to Use User Behavior Analytics to Increase Your Conversions: 5 Tips

“Conversion rate” is one of those universal ... s journey each of your visitors are on, then how to serve them with the content they are looking for. Personalized landing pages can do wonders for your ... read more

5 Creative Ways to Use Stories to Build Your Social Media Brand (and Sales)

For example, you could use Instagram Polls to ask your followers which version of a landing page they prefer over another ... a chance to win a prize of your choice. One of my clients, a brewery, saw ... read more

How to Use Only 9 Metrics to Crush Google Analytics

Most significantly, the impact of an increase or decrease in this metric is dubious. Therefore, it’s impossible to compare it across time. For traffic quality, we use one ... your users engage with ... read more

How to Use Directional Cues to Optimize Landing Page Conversion

we know to do it by implementing principles of white-space. Eye-direction cues use a bit of evolutionary psychology to increase your landing page’s conversions. Bear with me while I get a bit sciency ... read more



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