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How to piggyback successful business ideas to build a booming brand

In the entrepreneurial world, it seems that many people focus their time and resources on trying to develop a brand new idea — something that completely disrupts the marketplace, something that nobody ... read more

It's Not All About Social Media: Why You Need A More Wholesome Communications Strategy To Grow Your Business

As someone who’s worked in media for over a decade, I’ve seen the peaks and troughs of countless campaigns, and the resounding success that can come from people talking about your brand and business . ... read more

How to use Twitter for business

But in reality, there’s only one way to build your business on Twitter – and ... And to help you structure your ideas, it’s helpful share content that relates to three key areas of your brand: Tweets ... read more

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Pop-ups are coming to the Tube: Three ideas for how startups can hop onto the trend successfully

POP-UP shops ... ideas for how startups could use pop-ups successfully. Ironically, pop-ups may be of most use to online retailers. In research published by the Sloan Management Review last year, Davi... read more


How Best Buy survived the retail apocalypse

saving them the money of opening their own stores and allowing Best Buy to piggy-back on their brand success. Meanwhile, the Geek Squad became a kind of in-house, in-person tech support for Best Buy c... read more

Pie shops have become a calling card of Kiwi cuisine overseas

Though his hoped-for pie empire is far from Kiwi shores, the recipe for his success ... frozen pie business. Holly Carthew calls the locally sourced Kiwi-style pie the brand's "core product" but "we d... read more

How to find linkable assets on large enterprise sites

Companies are failing to secure the attention their content needs to be successful ... piggyback on other marketing to secure links. Classes: could be a great source of locale specific links, unlinked ... read more

No Strategy In Sight: Global Blockchain Technologies Lacks Viable Investments

Many of the projects they have invested in lack basic business plans, or even developed ideas about how to ... attempt on GBC’s part to piggyback off of the hype surrounding any blockchain project ann... read more

Hacking Culture > Hacking Growth

The fastest way is to piggyback ... part of business plan. It’s a business’ core value unit, and whether a company has the potential to build and trade in social currency should become part of VCs eva... read more

Shy Lawyer's Guide to Becoming a Rainmaker

Do you think, can one generate a fair amount of business from that or it is, maybe, a waste of money? Dalhi Myers: I’m gonna let Larry speak more broadly to that, just – but I will say I have not had ... read more

The Origin Stories of 25 of Your Favorite Fast Food Chains

But business was so good, he kept at it and ended up building the foundations for the chain we ... Carl's was also popular, so to piggy-back on its success, Karcher create two smaller, express version... read more

ServiceNow (NOW) Q3 2018 Results - Earnings Call Transcript

We may make ... business because if they do that they're going to help sell ServiceNow. And we think that is the right thing to do and will continue that way. And John, I'll let you talk about brand. ... read more



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