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How to Navigate ‘Direct to Consumer’

Going direct to consumer (D2C) makes good business sense, but it calls for a different level of supply chain preparedness. The outbound logistics and returns management scale are nothing like what ... read more

How To Master The Digital Marketplace

With so much confusion on how to navigate the modern Wild West digital marketplace ... highest conversion rates (and lowest cost per acquisition) for all new consumers on targeted direct ads such as ... read more

5 ways to address the challenges of direct-to-consumer health products

This situation leaves researchers and health professionals concerned about unvalidated products being offered directly to the public, while forcing consumers to navigate ambiguous — and sometimes ... read more

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Direct-to-Consumer Sneak Peak of “Tantrum” Video Ad Campaign at Ecommerce Operations Summit Booth #218

(Photo: Business Wire) The video ad campaign, which will launch on April 15, focuses on the major frustrations that direct-to-consumer brands face as they navigate the fulfillment aspect of their ... read more

Washington State’s Comprehensive Privacy Law Bill Continues to Navigate Through State Legislature

Washington residents would have the right to request that a company delete personal data maintained about them under a test that draws directly from the GDPR. Washington’s law defines “consumers” as ... read more

How To Calculate The Cost Of College: A Guide To Financial Aid Terms

Here are some general definitions to help students and their families navigate the process ... price for one year of college before financial aid is applied — or, direct costs plus indirect expenses ... read more

Drugmakers Are Revealing Their Prices. Prepare to Be Confused and Outraged.

The potential problem: “For consumers,” Bloomberg’s Griffin and Edney say, “the patchwork quilt of resources might not be so easy to navigate and could lead to more confusion in the ... read more

Direct-To-Consumer Firms Rethink Facebook Advertising

“We’re disappointed by the decision, and working with Facebook to understand how to navigate their new policy.” No matter what happens with this latest data-sharing revelations, it seems likely that ... read more

How to Cancel Your Gym Membership: 11 Things to Know About Contracts

Hopefully they’ll help you navigate the process and be smarter about the next ... they vary from state to state—but some states have documents about things consumers should be aware of before signing ... read more

How to Navigate a Health Emergency

Other reasons an ambulance should be called include breathing problems, chest pains, bleeding that can’t be stopped with direct pressure, severe burns, broken bones, coughing up or vomiting blood, ... read more

The Golden Goose: How Dani Reiss Became A Billionaire Turning Canada Goose Into A Luxury Brand Powerhouse

Now that Canada Goose has entered the pantheon of global luxury brands, Reiss must deftly navigate an unforgiving retail marketplace ... Reiss is making a big direct-to-consumer push. E-commerce and ... read more

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