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How To Make The Most Of Your Lead Generation Efforts

Need to organize your lead generation efforts but aren't sure where to start? Whether you work with a large marketing team or outsource your marketing efforts, you need to communicate your vision for ... read more

4 sure ways to butcher your PPC lead generation efforts

As simple as it sounds, PPC could be a financial death trap of your marketing dollars if not done right. I know real estate is one of the most demanding jobs ... PPC is the best real estate lead gener... read more

The Next Generation of Conservatives Is Hoping to Make Its Mark… After Trump

According to Gray, the libertarian streak is perhaps the most prominent feature of these young conservatives ... Just like as you said in your intro with Democrats, there are different kinds of Republ... read more

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10 Most-Common Content Syndication Mistakes Made By B2B Marketing Teams

Here’s a list of the 10 most-common content syndication mistakes we see our customers make ... your 3 rd-party programs before letting the BDR team jump all over them. 7. Not leveraging BDRs in nurtur... read more

You don’t need Lenfest wealth to make a difference

Your committee chair is convinced the email will lead to a first-time gift of $250,000 in ... That’s the same exact motivation most donors have for giving. Make sure that you ask your volunteers just ... read more

Melania Trump, a Mysterious First Lady, Weathers a Chaotic White House

To Mr. Trump’s critics, she is an enabler trapped in a gilded cage, occasionally breaking out to express a divergent opinion or make a high ... bully could lead a campaign to spotlight anti-bullying a... read more

At the center of the immigration debate, 1st-generation college students are revolutionizing campuses

In the University of California system, a network of 10 campuses serving some 270,000 students, first-generation college students make up nearly half of all undergraduates ... where attending college ... read more

10 crucial decision points in your child's education

Editor's note: This column is part of a series of essays on education that is a joint effort by Points ... which programs lead down that road. It’s more important to find the right school for your chi... read more

Content Curation Can Increase Lead Generation For Financial Advisors

Everyone who is referred to your business will be checking you out online – usually before you even know their name. Make ... marketing efforts, the temptation is strong to fill up those appointment-f... read more

How To Fight A War That Never Ends

If you had then told anyone here that, by 2018, the U.S. would have been at war there for 27 years (1979-1989 and 2001-2018), he or she would have laughed in your face. And yet here we are, approachin... read more

The Daily 202: Bernie and Hillary who? Democratic Senate hopefuls sidestep personalities to run on policy

Whichever side can most ... generation of agents, they said. The president’s decision to follow through on his threats to revoke Mr. Brennan’s security clearance, they said, sent a shudder through the ... read more

Five Critical Mistakes To Avoid With Your Marketing Strategy

Here are five of the most ... your customers would like it? Before thinking about your strategy and the various tactics needed to execute it, determine the goals you want to achieve. These goals might ... read more

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