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How to Increase Profits with Sales and Marketing Alignment

People constantly ask about how to grow their businesses. I often tell them, “You can increase profits by aligning your sales and marketing.” I happen to run a one-man operation. Maybe you run one wit... read more

Aligning Sales and Marketing to Go from ‘Just Dating’ to ‘Happily Married’

“What I would instill into my culture in any kind of organization where there’s not perfect alignment is the mentality that marketing and sales and underwriting all have one important goal and that is ... read more

Industrial Content Marketing that Engages Engineers

That’s how you’ll gain the confidence of the sales team and achieve a closer alignment ... marketing experience. He has helped many engineering companies and manufacturers improve their lead generatio... read more

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LinkedIn Navigator is Only a Tool and Does Not Drive Sales & Revenue Opportunities

More importantly, marketing can take the opportunity to uncover what value the client is receiving, what value they are missing, and what value the sales team is missing which can be used to increase ... read more


How to use SEO for big ROI during back-to-school and other sales events

While many of us enjoy longer vacations and sunshine during the summer, major retailers spend the warmer months getting ready for the biggest sales events of the year. In fact, many retailers will rep... read more

How influencer marketing makes a brand more effective

Effective and business-driven influencer marketing strategy can influence opinions, increase brand loyalty ... Sanjay brings in over 24 years of experience in marketing, sales, digital communication, ... read more

3 deadly sales myths debunked

Yet, we bring that same approach to networking when we want to increase our sales pipeline. You are so eager to share ... If you don’t have enough clients, you have a product market-fit and/or marketi... read more

Manulife reports 2Q18 net income of $1.3 billion, and core earnings of $1.4 billion with double-digit growth across all operating segments

From time to time, Manulife makes written and/or oral forward-looking statements, including in this document. In addition, our representatives may make forward-looking statements orally to analysts, i... read more

A Step-By-Step Guide to Taking Your E-Commerce Business Global

In the next few years, global e-commerce sales are expected to increase ... a profit from international sales, you will need to build this sooner rather than later, but getting your name out there in ... read more

Flexo Post-Printing Machine Market 2018-2025 in-Depth Analysis with Key Players, Share, Trends, Industry Forecast

and field marketing executives need to understand their market foothold and dynamics identify the white spaces or increase their yield. The broad scope of information on the current and future trends ... read more

Innovative Food Holdings of Bonita reports revenue up but profit down in quarter

The increase was attributed primarily to the company's subsidiary ... compared with the quarter a year ago. "Sales growth was driven mainly by investments in operational enhancements, including invest... read more

JD.com Inc. (JD) Management on Q2 2018 Results - Earnings Call Transcript

I believe to increase the disclosure we'll give investors additional ... Gross margin for the direct sales business improved over 50 basis points on a year-over-year basis in Q2 2018 due to increased ... read more



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