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3 Reasons Why Sales Enablement Matters to Marketers

Remember the days when sales and marketing were siloed ... Tracy Eiler shared that research by analysts shows that alignment helps companies increase win rates by 38%, customer retention by 36%, profi... read more

Scaling SaaS Revenue With a Predictable Pipeline Model

Shari was a recipient "Top Women in Revenue" in 2017 and frequently speaks on marketing leadership, Account-based marketing and marketing, and sales alignment. She is also the founder of WomeninRevenu... read more

P&G reports strong sales growth, despite cutting marketing spend by 6%

That's what P&G’s latest quarter results suggest, as the company saw organic sales increase while cutting its marketing budget ... specifically Gillette’s online sales, align with its efforts to grow ... read more

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How to Design Your 360-Degree Customer View

For example, measuring the outcomes of advertisements, marketing offers, sales proposals ... to company actions will increase new customer acquisitions, customer share and customer retention. Third, i... read more


The mostly serious guide to 21 marketing buzzwords in 2018

It’s completely subjective and serves no purpose in marketing conversations. Literally every for-profit business that ... I can write blogs to increase social media shares 35 percent, but does that al... read more

7 Sure-fire Tips to Increase Brand Awareness with Emails

Therefore, if you are a marketer willing to increase ... sales. You must know who your target audience is and what are their interests and preferences. This would even help you improve your interactio... read more

Monkey Group and Kitchen Podular Announce New Strategic Partnership to…

Monkey Group, an enterprise software, training and insights company dedicated to helping restaurant operators grow their off-premise sales and profits, and Kitchen Podular ... non-traditional real est... read more

5 Steps to Become an Email Marketing Guru

By collecting visitor emails, you can nurture relationships through contact in into future sales. Do this by: Keeping in touch with relevant offers and promotions Staying on top of the customers’ mind ... read more

IPA: Starbucks and Tesco show how social media can increase revenue

Personal expression: 2015–: Align with cultural and behavioural trends to allow ... “Starbucks were able to grow sales by investing in social media and using it the same way our audience did,” Philip ... read more

Gainsight® Acquires Aptrinsic to Enable Product Growth for Subscription Businesses

SAN FRANCISCO, Oct. 22, 2018 (GLOBE NEWSWIRE) -- Customer Success and Product Teams are the ‘New Sales and Marketing’ in ... in-product engagements used to increase adoption, retention and ... read more

Hi-tech creative marketing firm experiencing explosive growth

The social media revolution has transformed the marketing landscape Brands are ... Beattie’s Distillers in Alliston, Ontario, saw sales increase after Mass Minority launched their campaign ... read more

How to Align Your Online Customer Community With Real Business Goals

Joshua Paul is the Director of Marketing and Strategy at Socious, a provider of enterprise customer community software that helps large and mid-sized companies bring together customers, employees, and ... read more



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