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How to Increase Profits with Sales and Marketing Alignment

People constantly ask about how to grow their businesses. I often tell them, “You can increase profits by aligning your sales and marketing.” I happen to run a one-man operation. Maybe you run one ... read more

Nordstrom Slides on Profit and Sales Miss, Reduced Fiscal-Year Expectations

Nordstrom (JWN - Get Report) declined 10.2% to $34 in premarket trading Wednesday after the retailer posted first-quarter earnings and sales below ... in its digital marketing; and re-balancing its ... read more

How to Align Sales and Marketing

The salespeople learn the USP and talk about it during sales calls to generate interest. With this method, there is one message about how a product or service benefits the customer. With marketing and ... read more

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The Push-Pull Relationship Of Sales And Marketing: How To Foster Collaboration

After all, both want to increase quality leads ... I’ll continue to address the “push-pull” aspect of the sales and marketing relationship and how leaders can bring about this much-needed alignment ... read more


Improving Marketing and Sales Alignment

Companies that transform their sales and marketing alignment are prepared to take advantage of these changes, and increase market share and profits. Companies with a higher degree of marketing and ... read more

Omnichannel Marketing: How to Enhance Your Strategy With Email Marketing

You may be wondering why our focus is on email marketing and not on social media marketing. After all, social media is ruling the internet and providing brands and companies with a great platform for ... read more

How to Align Your Sales & Marketing Teams for Growth

We can all agree that the ultimate goal of any for-profit business is more revenue. Here are four ways you can help your sales and marketing teams collaborate better: 1. Align bonus goals ... you’ll ... read more

How to Align Sales Compensation With Strategic Goals

sales profit) paid to the salesperson (but sometimes to the sales manager and the marketers). Advantages: Because commissions motivate salespeople to sell more products and services, higher ... read more

The Secret to Driving Growth: Sales & Marketing Alignment

We ran a groundbreaking survey in 2016 to ask B2B sales and marketing professionals about the current state of alignment in their organizations ... and their impact is only going to increase. Half of ... read more

Align Or Die: 4 Reasons To Align Sales And Marketing Now

It’s the chronic, and often fatal, disease of business: sales and marketing misalignment. I, like you, have seen it done well and poorly in my career as marketing leader and CMO. I have also ... read more

CRM How-to: Tactics on Marketing/IT alignment, database strategy and integrating social media data

To find out the state of CRM and what marketers should be staying up on, MarketingSherpa ... sales cycle issues, it is easy to see how seeing the entire scope of an individual’s interaction with the ... read more

Marketing and Sales Alignment – 5 Steps to Get it Right

I have written and spoken extensively on this topic, including a white paper titled: Bridging the Gap Between Sales and Marketing. While there are many good reasons to pursue tighter marketing and ... read more



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