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How to Create an Effective PR & Marketing Strategy for 2019

Did you include defining your target as part of your content marketing strategy? Is your target consumer clearly outlined? Make sure it is so you know who you’re trying to reach. This is the time ... read more

How to create an effective digital marketing strategy

A digital marketing strategy is important for every business seeking further growth, but how can you create an effective one? More and more businesses ... mentions, shares, PR coverage, guest posts ... read more

How to build an effective tradeshow marketing strategy

Tradeshows remain an important and effective means of reaching your key customers and finding new ones. Take the following steps and you’ll make the most ... deeper into your strategy? Take a look at ... read more

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How to Keep Your Email Marketing Strategy Relevant to Millennials

Despite the rise of social media and search engine marketing, email is still a highly effective ... strategy to engage this important demographic. Use Google's recent email feature: AMP Accelerated ... read more


This Ingenious PR Strategy Will Improve Your SEO

Many businesses make the mistake of thinking that PR strategies are only good for big brands and that it’s difficult to get media coverage without a big marketing budget ... four simple tactics to ... read more

10 low-cost PR strategies for startups and small businesses

Most startups and small businesses cannot afford to hire an advertising or PR agency. They don’t have the money for glossy ads in magazines, or radio or TV commercials or to even create online ... 10 ... read more

Central Logic Engages Amendola for Strategic PR and Marketing Strategy and Services

Amendola will create a comprehensive media relations plan that will include securing ... Amendola's seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help ... read more

5 tips to create a data-driven content marketing strategy

This depends on the target audience and campaign goals, and data can tell whether the focus should be on: earned media (PR, mentions ... The most effective marketing strategies translate data into ... read more

Biz Smarts: How to form a strategy for your content marketing

Effective content marketing plans are usually backed by an underlying strategy. A tactical content plan includes detailed ways to leverage and distribute the content that you develop. The strategy ... read more

Why It May Not Pay To Scrimp On Ad Spending

During my time as the director of media buying at a marketing agency, I had my fair share of experience in what does and doesn't make for a successful ... for executives in successful public relations ... read more

4 Marketing Strategies Every Startup Can Afford

Instead, consider a few of these cost-effective marketing strategies ... public-relations mentions, build quality relationships with the journalists and bloggers in your industry. Be prepared that you ... read more

How to Create an Effective PR & Marketing Strategy for 2018

This is probably one of the most important steps! Your marketing plan is useless if you don’t follow it. Yes, things will come up that take over, but make sure you stay on track with the strategies ... read more



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