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How to Create an Effective PR & Marketing Strategy for 2019

As 2018 comes to a close, now is the time to start thinking about your marketing plan for the coming year. What’s been working well? What hasn’t? What new strategies will you try for 2019 ... consumer ... read more

What Is Blogger Outreach & How Do I Do It?

As social media has achieved a critical mass, a lot of what was done before — such as broadcasting the same message to your entire audience — has become less effective. Now more than ever, your social ... read more

EXACT Sciences (EXAS) Q1 2018 Results - Earnings Call Transcript

Selling and marketing increased due to our sales force expansion and additional media and public relations activities ... advertising is highly effective in increasing the number of healthcare provide... read more

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Five Things Everyone Should Know About Public Relations

here are Five Things Everyone Should Know about Public Relations. ADVERTISING 1. What is public relations? PR is the Persuasion Business. You are trying to convince an audience, inside your building o... read more

New York’s Top Specialty PR Agencies

We’ve got just 50 slots to recognize the city’s top PR firms every ... shop continues to amp media outreach with savvy community relations and social-media strategy. Cone Communications – The agency t... read more

Cummins & Partners takes out agency of the year at Mumbrella Awards

The annual Mumbrella Awards ... media and PR agencies to offer a lifeline to get Tropfest up and running again, living up to the brand’s promise “See it through”. Within a week a new content, marketin... read more

Drivezy leverages enterprise messaging platform to amp up collaboration

Off to a flying start Flock’s deep integrations make enterprise communication impactful and effective. The project has closed ... This can be shared with marketing, PR and other teams on dedicated cha... read more

Xylem (XYL) Q3 2017 Results - Earnings Call Transcript

We're only going to focus on assets that are clearly in line with the strategy that we laid out back in Investor Day, but certainly we've got that capacity. But, look, we're going to focus on deployin... read more

How to build an e-commerce SEO strategy for large retailers

Aside from looking at the keywords other water filter companies were targeting, it would make sense to look at the keywords ... reviews have an important impact on SEO, and digital marketing strategy ... read more

Developing an Online Video Marketing Strategy, Part 1: Creating Content

In Part 2, we'll segue into the production cycle and how you can think about your marketing strategy ... re creating content that's going to match up with those efforts. Again, this may require gettin... read more

Build a strategy to grow your ABM program for 2019

As marketers get deep into planning for 2019 ... to plan for the most effective ABM program. While many companies have a target account list, it is often created by sales, passed to marketing ... read more

3 Digital Marketing Trends to Look Out For in 2019

2019 is fast approaching, and as always, the hard work of marketers and entrepreneurs never stops. As the digital age keeps churning, it’s crucial that you make sure you are using the most effective . ... read more

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