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How to Blow $100,000 on a Lead Generation Campaign

The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. He was willing to provide the sales team one of six choices: The CMO came up ... read more

How to quantify content marketing with cost per lead and cost per sale

I needed to start making a return on investment (ROI) not only so I could pay my mom back, but so I could make money for myself and blow it on video ... Cost Per Lead is the amount of money spent on c... read more

Direct mail isn’t dead

Joy Gendusa, CEO of Postcardmania, a marketing company that specializes in lead generation, says using a direct mail campaign is feasible for anyone in the green industry. From irrigation professional... read more

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How To Measure for a President

Otherwise he’s going to blow his best chance to beat a weak incumbent. Romney faces a management decision of presidential proportions right now. The decision over the direction of his campaign mirrors ... read more


The Daily 202: ‘We won women.’ GOP governors who survived the blue wave in blue states share advice.

Hogan’s campaign built an early focus group of 110 women who liked ... West Virginia again led the nation with 57.8 deaths per 100,000 people, followed by Ohio, Pennsylvania and the District of Columb... read more

Voting down the Brexit deal could lead to the Queen forming a new government of Remainers – here's how

But there’s another elephant in the chamber that could blow the present structure of British politics ... it could seek the authority of a general election to reshape British politics for a generation ... read more

Explore & More crowdfunding campaign raises $200K with help from Praxair

Explore & More Children’s Museum has successfully completed a $100,000 crowdfunding effort — and then saw its total doubled by a match from Praxair Inc. The eight-week “Play It Forward” public crowdfu... read more

Isabel Wilkerson on Michelle Obama’s ‘Becoming’ and the Great Migration

She writes in the confident cadence we have come to recognize from her campaign speeches, looking back at her youth ... Aunt Robbie bore the unspoken disappointments of her generation and was an exact... read more

What are the consequences of the anti-encroachment drive?

In the absence of a proper follow-up plan, the anti-encroachment drive dealt a jarring blow to businesses in the old city bazaars. Whatever the intent, the campaign ended up disrupting ... and economi... read more

What is Pipeline Marketing & How It Works: The Complete Guide

A pipeline marketing campaign starts with a set of specific goals. Once you know what you want to achieve, you figure out the best way to unite marketing and sales activities and to put your strategy ... read more

How To Spam Facebook Like A Pro: An Insider's Confession

Last night we wrote about the lead generation scams within social gaming networks ... in Facebook advertising and are now using the platform they’ve developed to run campaigns for big brands and small ... read more

The Daily 202: GM layoffs show why there’s a crisis of confidence in American capitalism

“We hear it in the demands of a new generation that feels socialism better speaks its ... Manafort of lying to them after pleading guilty and asked that the former Trump campaign chairman be sentenced ... read more



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