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How to Blow $100,000 on a Lead Generation Campaign

The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. He was willing to provide the sales team one of six choices: The CMO came up ... read more

How to track clicks to offline sales from a B2B lead generation website

Let’s say you spend $100,000 each on two separate campaigns. Campaign A generates 1,000 online leads, whereas Campaign B generates only 500. Using this information alone, you would probably choose to ... read more

How to Setup Your Sales Team to be Wildly Successful

Learn how Sales can close more deals, at higher contract values and blow out ... turning leads into sales opportunities efficiently. 8) Sales Strategy: maximizing revenue generation from ... read more

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5 Reasons to Stay Heavily Invested in Stocks Forever

Now, if you know anyone who is actually living off their portfolio at this point -- or maybe that describes you -- you know that sharp drops like these can lead to panic selling ... to be part of a co... read more

The STATE of Investment Crowdfunding: How Intrastate Crowdfunding is Beating REG-CF on the Cost of Capital (and how to fix it)

Since passing its own version of intrastate crowdfunding legislation in 2015 and quietly opening its doors in 2016 the state has taken the regional lead in raising more money ... a wildly successful K... read more

Democrats forced to confront growing divide over Israel heading into 2020

Democrats are entering the 2020 election cycle with many of their leading presidential contenders increasingly willing to break with a pro-Israel foreign policy orthodoxy that guided the party for a g... read more

How To Spam Facebook Like A Pro: An Insider's Confession

Last night we wrote about the lead generation scams within social gaming networks ... in Facebook advertising and are now using the platform they’ve developed to run campaigns for big brands and small ... read more

Senator makes case to wipe the state's slate clean on requests for constitutional conventions

The Bellevue senator asked the committee to approve her plan (LR2) to nullify Nebraska's applications, following the lead of Delaware ... government's ability to cushion the blow through borrowing ... read more

Parkland one year on: Students pause to commemorate the 17 killed

Victims' relatives from both sides of the political aisle helped lead the successful push to remove Broward ... He and his younger sister, Lauren, wrote a book, '#NeverAgain: A New Generation Draws th... read more

House Climate Panel Democrats Got Nearly $200,000 In Fossil Fuel Industry Donations

The data comes from the Center for Responsive Politics, a nonprofit that classifies campaign donations by industry ... the watchdog site Sludge reported she and her husband had up to $100,000 in inves... read more

5 Leadership Tips for Aspiring Fraudsters

A bunch of supermodels I've never heard of were paid to be part of a coordinated ad campaign on Instagram ... although you could easily spend over $100,000 on some of the VP add-ons like yachts and, I ... read more

What is Pipeline Marketing & How It Works: The Complete Guide

A pipeline marketing campaign starts with a set of specific goals. Once you know what you want to achieve, you figure out the best way to unite marketing and sales activities and to put your strategy ... read more

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