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How to Blow $100,000 on a Lead Generation Campaign

The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. He was willing to provide the sales team one of six choices: The CMO came up ... read more

7 Tips for Effectively Allocating an SMB Advertising Budget

Some 25 of them spent up to $100,000, 11 percent spent up to $500,000 ... When setting them, consider whether you want to improve your branding, boost lead generation or up sales. Although you should ... read more

5 (Surprising?) Marketing Trends That Will Continue to Blow Up in 2019

Nobody can definitively predict where the future of marketing will lead us. But, we do know what’s working ... and much more. Any good marketing campaign is designed to trigger emotion, and no other m... read more

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Exit polls in Bavaria show voters spurning Merkel’s allies, boosting parties on the left and right

BERLIN — Voters in the southern German heartland of Bavaria appeared to have dealt a stinging blow to ... a 12th-generation Bavarian farmer. Knoblach was among the CSU’s longtime supporters and had vo... read more

How To Measure for a President

Otherwise he’s going to blow his best chance to beat a weak incumbent. Romney faces a management decision of presidential proportions right now. The decision over the direction of his campaign mirrors ... read more

The Man Who Broke Politics

For their party to succeed, Gingrich went on, the next generation of Republicans would have to learn ... desire to keep congressional business humming along. His strategy was to blow up the bipartisan ... read more

How Hollywood's Political Donors Are Changing Strategies for the Trump Era

Another $18 million is expected to be raised for state races, according to the Campaign Finance Institute. When the full figures are reported later in October, one source predicts they "will blow away ... read more

Politics 360: Mike Coffman and Jason Crow on why they will best represent Colorado's CD6

It’s gone on way too long and we have to have a Congress that’s going to protect the advances made under the Affordable Care Act and not try to blow that system up ... “It’s about corruption and campa... read more

Daz Cameron leads the way as Arizona Fall League opens play

While the focus of baseball is now whittled down to four clubs with a chance to become World Series champions, the next generation of MLB talent was ... and allowed an earned run to blow a lead. Fortu... read more

3 Things We Had to Share After 2 Hours of Red Dead Redemption 2 (Hands-On Preview)

The open-world action/RPG genre has been the stage where some of the most ambitious and innovative games from this generation have ... that the hype would just blow up to unrealistic levels. read more

How To Spam Facebook Like A Pro: An Insider's Confession

Last night we wrote about the lead generation scams within social gaming networks ... in Facebook advertising and are now using the platform they’ve developed to run campaigns for big brands and small ... read more

Bolsonaro’s rise is a new blow for liberal democracy

A host of veteran politicians — two-thirds of incumbents — were swept out, while a new, upstart generation that includes celebrity ... seriously the things that Bolsonaro has said in the campaign, in ... read more

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