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How These Founders Turned Their Social Media Startup Into A Top Influencer Marketing Agency

In 2016, 86% of marketers used an influencer strategy to reach consumers, earning an estimated $6.50 for every $1 invested, with 71% of consumers making purchasing decisions based social media ... read more

How Taco Bell is Winning at Social Media Marketing

So how did Taco Bell manage to sear their name in as the heavyweights of social media marketing ... company’s social media moves and in turn, end up doing a portion of the marketing for them. Engaging ... read more

How the Dallas agency behind viral philanthropist MrBeast gives top YouTubers ‘control over their destiny’

These advertisements, which the 21-year-old Donaldson works into his videos with the same ease as any of his other segments, are one of the products of Dallas-based Night Media Co.'s work with the ... read more

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How These Black Founders Are Building Startups Without Investors

He also asked if she’d thought more about their earlier suggestion that she turn the business into a nonprofit ... and understood how to position the startup for “micro-influencers in social media.” ... read more

How to be an influencer: Six social media stars reveal the work that goes into a perfect feed

Ahead of the Cosmopolitan Influencer Awards, FEMAIL spoke to several Insta-famous figures find out how you turn social media into a bona-fide career ... From the moment I receive the job, I start ... read more

Five Things To Consider When Hiring A Startup Marketing Team

Marketing is not one department. Your art director is an amazing designer and pumps out their ... an agency. 5. Look for a resourceful creative. As a startup, you likely don’t have enough or any ... read more

How the NBA's Best-Dressed Players Turned the Tunnel Into a Business

Most of that anticipation is built on social media ... into ready to wear, instead of just sneakers,” says Chris Alders, Filling Pieces’ marketing manager. “This gave us an opportunity to work with ... read more

Got a Social Media Following? You Can Turn It into a Business. Really.

Related: 7 Social Media Marketing Secrets ... and a faster rise to the top. Importantly, you can always expand to more general areas later. Turn your profiles into a kind of resume of your ... read more

How Much Does Social Media Influencer Marketing Cost?

As you’ll read below, the cost of influencer marketing varies across channels. It’s as though each social media platform has its own “market” rate. Instagram tends to be the top ... their fee into ... read more

7 Ways to Upgrade Your Social Media Marketing Strategy in 2019

Each of these changes has been a catalyst for businesses to adjust their social media marketing ... start to rapidly decline. Collaborating with digital socialites who have between 1,000 and 10,000 ... read more

Reading Your Audience: How to Incorporate Psychology into Social Media Marketing

This will help you get into the minds of your customers and create content that speaks directly to them. To help you start ... social media marketing. Harvard Business Review conducted and in-depth ... read more

9 Top Social Media Influencers Marketers Need to Follow

Jake Paul just turned ... want to tap into their “lifestyle” brand and leverage their online and offline creativity. Caroline Ghosn herself is not a social media “influencer,” but she is the founder ... read more

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