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How the brain creates the buzz that helps ideas spread

Psychologists have identifyed for the first time the brain regions associated with the successful spread of ideas, often called “buzz.” How do ideas spread? What messages will go viral on social media ... read more

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How the brain creates the 'buzz' that helps ideas spread

Psychologists report for the first time that the temporoparietal junction (TPJ) and dorsomedial prefrontal cortex (DMPFC) brain regions are associated with the successful spread of ideas, often called ... read more

How the brain creates the 'buzz' that helps ideas spread

UCLA psychologists have taken a significant step toward answering these questions, identifying for the first time the brain regions associated with the successful spread of ideas, often called "buzz." ... read more



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