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How the brain creates the 'buzz' that helps ideas spread

(Medical Xpress)—How do ideas spread? What messages will go viral on social media, and can this be predicted? UCLA psychologists have taken a significant step toward answering these questions, identif... read more

A Game That Explains How Good (And Bad) Ideas Spread

It’s an important lesson wedged between devious brain teasers ... that helps explain how peer pressure and groups can affect what people think is true and what gets shared. While it first seems that i... read more

Nokia helps make Chengdu region into a smart powerhouse

Nokia is putting its significant smart city-building experience to work helping to create a smart region ... 6 ideas to consider in smart city development Nokia’s role in this project is a big one. In ... read more

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The Neuroscience of Social Influence

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The seating idea came from the needs of my students, in that as I moved away from the typical "school" experience, I needed more flexible workspaces to allow my students to spread out, create ... read more

How the brain creates the 'buzz' that helps ideas spread

UCLA psychologists have taken a significant step toward answering these questions, identifying for the first time the brain regions associated with the successful spread of ideas, often called "buzz." ... read more



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