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How social media turned the NBA into a made-for-tv drama

Last Christmas, the NBA did what it has done for the better part of two years now: thrive despite structural disadvantages. And yet, ratings on Christmas went up by 39 percent. The NBA is more than a ... read more

The Wizards' GM search was kind of a mess, but the NBA has much bigger drama right now

So, the Wizards' search for a GM kind of turned into ... social media drama, going after Fox Sports' Chris Broussard. I see a little exaggeration there buddy, my worst nightmare?? U sure that this is ... read more

How Gabrielle Union Made All of Her Wildest Dreams Come True

He, in turn, sued her for defamation. And at one point during the drawn-out financial portion of the divorce, she sat outside the Chicago courthouse with a cardboard sign that read, "NBA Miami Heat .. ... read more

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Tom Talks: Carolina Panthers get a look at a boxing legend’s son

Tiger Woods turned sanctimonious Tuesday talking ... now than there was 13 years ago if you include social media. I’d like to be caught up in the frenzy. I saw a group of about guys run into a bar ... read more


Old trades, Argos ideas, Kawhi's shot, all in the mail

He turned the program around and pulled them from the depths due to sanctions. Michigan had several exciting years, he will be a tough coach to replace. I hope he does well in the NBA ... of the media ... read more

Is Social Media Addiction in the NBA Out of Control?

Social media ... group does: turn bad phone habits into good ones. "You can liken it to sabermetrics in baseball 10 years ago," Mayberry says now. "Healthier phone use, or more advanced technology ... read more

Sources: Yahoo's NBA Insider Chris Haynes recruiting Seerat Sohi of SB Nation

The SB Nation staff writer specializes in long-form, feature pieces, such as how social media has helped turn the NBA into made-for-TV drama. "The NFL remains programming king, with regular season ... read more

NBA drama tiresome, but for the players and league, it’s lucrative

And the NBA does it very well. So do you. The synergy between the players, league and fan interaction through social media and other outlets has come into even greater light with all the drama ... read more

NBA Twitter: A sports bar that doesn’t close, where the stars pull up a seat next to you

On social media ... its earliest days, NBA fans planted a stake and claimed Twitter as their preferred meeting spot. A community grew that includes players, fans, journalists — and users such as Perez ... read more

Courtney Williams is showing the WNBA how to let loose

Williams’ social media feeds ... she first made it into the league (“I was living my best life!”). But, like Tupac, “I want to be a real model, not a role model,” she says. “I want people to love the ... read more

The Great Escape: How the NBA Offseason Turned Into a Summer Action Thriller

Not being a bag of hammers themselves, the Clippers leaped back into action. There were all kinds of shenanigans on social media ... human drama, shot through with pride and ambivalence, played itself ... read more

The dramatic descent from YouTube glory of CoverGirl’s first male spokesperson James Charles

And he has some serious social media power to back it up ... Some savvy YouTubers are also profiting from the drama. Several live-stream YouTube videos showing the rise and fall of the makeup divas ... read more



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