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How Skylar Diggins is building a brand that transcends the WNBA

This story appears in ESPN The Magazine's May 23 WNBA Issue. Subscribe today! SKYLAR DIGGINS IS sitting in a booth in an empty restaurant near Manhattan's West Side Highway, telling stories about a ... read more

Twenty years later, a look back at WNBA's first game

Mechelle Voepel » The art of the crossover: Skylar Diggins is a fierce competitor with the backing of Jay Z and Nike and is building a brand that transcends the WNBA. Mina Kimes » Lost and found in ... read more

Inside Roc Nation Sports, Jay Z’s high-end boutique athlete agency

Perez said Jay Z spotted Skylar Diggins on television and insisted they sign the WNBA star. Outsiders couldn’t quite ... Roc Nation boasts a brand that transcends the sports world. Yormark said ... read more

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WNBA oral history: Moving the ball forward

Check out the highlights below, and find complete coverage here: The art of the crossover: Skylar Diggins is a fierce competitor with the backing of Jay Z and Nike and is building a brand that ... read more


How Skylar Diggins became a success story for Jay Z's Roc Nation Sports

To get WNBA guard Skylar Diggins – then a senior ... he said they earned Diggins far more than if she had gone overseas. “We decided what was best for her was to build her brand the first year,” said ... read more

Get Tougher With Skylar Diggins' Bodyweight Workout

When Skylar Diggins entered the WNBA as a rookie in 2013, she encountered a level of physicality she wasn't expecting. She says, "My first year, I felt like a pinball. I didn't feel like I was as ... read more

The impact of Skylar Diggins' Sports Illustrated pictorial

Tulsa Shock guard Skylar Diggins is in this ... Three separate issues have arisen from Diggins' appearance in the swimsuit issue. First, it has been suggested she is more interested in building her ... read more

Q+A: Skylar Diggins

A phone call from New York lights up Skylar Diggins ... things as far as brand marketing, my camps, being able to have that rest, especially at this point. But yeah, we’ll just see how it plays out. ... read more

Nneka Ogwumike is 'glue' for Los Angeles Sparks

Mechelle Voepel » The art of the crossover: Skylar Diggins is a fierce competitor with the backing of Jay Z and Nike and is building a brand that transcends the WNBA. Mina Kimes » Mystics' Dolson: 'I ... read more

WNBA Draft 2013 Results: Complete Round-by-Round Results and Analysis

The Phoenix Mercury posted a 7-27 record in the 2012-13 WNBA season, good for the worst mark in the ... would go with one of the best scorers in the class. 3. Tulsa Shock: Skylar Diggins, G, Notre ... read more

Inside Jay Z's high-end boutique athlete agency

Perez said Jay Z spotted Skylar Diggins on television and insisted they sign the WNBA star. Ted S ... Roc Nation boasts a brand that transcends the sports world. Yormark said slotting has zapped some ... read more

How Skylar Diggins is building a brand that transcends the WNBA

This story appears in ESPN The Magazine's May 23 WNBA Issue. Subscribe today! SKYLAR DIGGINS IS sitting in a booth in an empty restaurant near Manhattan's West Side Highway, telling stories about a ... read more



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