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How Skylar Diggins is building a brand that transcends the WNBA

This story appears in ESPN The Magazine's May 23 WNBA Issue. Subscribe today! SKYLAR DIGGINS IS sitting in a booth in an empty restaurant near Manhattan's West Side Highway, telling stories about a su... read more

Twenty years later, a look back at WNBA's first game

Mechelle Voepel » The art of the crossover: Skylar Diggins is a fierce competitor with the backing of Jay Z and Nike and is building a brand that transcends the WNBA. Mina Kimes » Lost and found in Ru... read more

Inside Jay Z's high-end boutique athlete agency

Perez said Jay Z spotted Skylar Diggins on television and insisted they sign the WNBA star. Ted S ... Roc Nation boasts a brand that transcends the sports world. Yormark said slotting has zapped some ... read more

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WNBA oral history: Moving the ball forward

Check out the highlights below, and find complete coverage here: The art of the crossover: Skylar Diggins is a fierce competitor with the backing of Jay Z and Nike and is building a brand that transce... read more


How Skylar Diggins became a success story for Jay Z's Roc Nation Sports

To get WNBA guard Skylar Diggins – then a senior ... he said they earned Diggins far more than if she had gone overseas. “We decided what was best for her was to build her brand the first year,” said ... read more

Dallas Wings star Skylar Diggins talks music, community involvement, rivalry with Kevin Hart

Dallas Wings guard Skylar ... time WNBA All-Star has been running a nation-wide camp series "Shoot 4 the Sky" teaching kids about basketball and other life skills while also working to build her uniqu... read more

WNBA’s Diggins Builds Her Brand On and Off the Court

Oct. 24 (Bloomberg) -- WNBA athlete Skylar Diggins talks with Stephanie Ruhle about her new apparel contract with Nike and how she’s building her brand beyond professional basketball. She speaks on “M... read more

Five Irish on WNBA Opening Day Rosters

Three of those Notre Dame greats will be on hand for Saturday's league opener in Indianapolis (6 p.m. ET tipoff), as Natalie Achonwa ('14) and Devereaux Peters ('11) lead the defending WNBA Eastern Co... read more

Nneka Ogwumike is 'glue' for Los Angeles Sparks

Mechelle Voepel » The art of the crossover: Skylar Diggins is a fierce competitor with the backing of Jay Z and Nike and is building a brand that transcends the WNBA. Mina Kimes » Mystics' Dolson: 'I ... read more

How Skylar Diggins is building a brand that transcends the WNBA

This story appears in ESPN The Magazine's May 23 WNBA Issue. Subscribe today! SKYLAR DIGGINS IS sitting in a booth in an empty restaurant near Manhattan's West Side Highway, telling stories about a su... read more



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