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How Marketers Are Navigating Gdpr Compliance Creatively - Latest News

How will GDPR affect PPC marketers in the US?

Marketers in the US may stand to learn a thing or two from those in the EU. These marketers will need to be creative in how they ... website stacks up when it comes to GDPR standards, take a pass thro... read more

Expert: How GDPR is impacting the holiday

We're in the midst of the first holiday shopping season since Europe's adoption of GDPR ... for marketers to test new creative and deployment strategies. This year alone has seen some of the most aggr... read more

Changing Consumer Behavior, Tech Innovation Put CMOs At Risk

increasing productivity and advertising effectiveness but also disrupting the creative process. By 2023, 60 percent of CMOs will slash the size of their marketing analytics departments by 50 percent b... read more

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Personalized marketing will be huge in 2019

Last year, GDPR came into the ... As such, marketers need a legal basis to leverage it. Navigating the legalese and chasing after compliance standards has taken precedence over implementing ... read more

Can semantic targeting impose order on a nervous GDPR marketplace?

With all the talk of data-fueled innovation at CES 2019, there’s an excitement among marketers of what ... and great creative should all play prominent roles in engaging consumers in this age of GDPR. read more

Navigating Location Data’s Ethical Minefield

Marketers need a grasp on what’s possible ... It makes sense for anyone using location data to operate as if GDPR compliance applies in every nation, meaning consumers must give consent and be guarant... read more

2019: What To Take Forward And What To Leave Behind

The POS has been under attack for the better part of the last decade, as the acquiring ecosystem has tried to navigate the shift ... It is a $6 billion creative engineering marvel that, it ... read more

Google and Facebook employees are teaming up against their bosses

The paper said it is still not clear how strictly Facebook will have to comply with the German order, noting that the watchdog looks likely to set a deadline for compliance rather ... of science ficti... read more

Marketers need TV to scale audience-based buying, so broadcasters must become data-enabled

TV advertising is known for the mass reach and emotional impact it can give marketers, but it is becoming increasingly ... They can create staged consumer journeys with the right messaging and creativ... read more

42% of brand websites are still not GDPR compliant, according to new research from Ensighten

These findings come from a new research report by Ensighten, a leader in omni-channel data services that helps some of the world’s biggest brands navigate ... landscape for marketers. Yet by employing ... read more

How do you stay in the top 1% of T-Shaped Marketers? (2018 Version)

A mix of Behavioural psychology, Creative Marketing ... Branding, Marketing, Agencies, Compliance, Risk, Governance, Legal to name a few. Stakeholder skills (usually soft skills) allow you to navigate ... read more

7 trends set to shape marketing in 2019

The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs ... attempt to writ... read more

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