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How Marketers Are Navigating Gdpr Compliance Creatively - Latest News

Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants

And the vendors must have a public compliance ... tools as dynamic creative optimization (DCO), data management platforms (DMPs), ad servers, and search engine marketing. The ad tech market ... read more

7 Ways Marketers Can Use Corporate Morality to Prepare for Future Data Privacy Laws

So, what can marketers do to stay ahead of impending changes that would ... data collection and use and have become compliant to support recent laws. However, compliance does not always equal responsi... read more

How the telecoms sector can connect with customers

Think creatively about communications Along with using ... Significantly, direct mail can be used under Legitimate Interest under GDPR, as confirmed by the ICO. Often, marketers are preoccupied by obt... read more

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NICE Announces Interactions 2018 Paris Where Europe’s Leading Organizations Will Discuss Strategies for Winning in the Experience Economy

The discussions will revolve around the following topics: Migration to the cloud Employee engagement The day after GDPR and compliance Fighting against ... our continued commitment to innovation and t... read more

Introduction to Email Marketing: The Basics Marketers Should Know

Ensure it’s recognizable by using your brand’s name or, if you opt for a more creative or personalized ... and design clear CTAs that are easy to navigate on desktop and mobile. The great thing about ... read more

How will GDPR affect PPC marketers in the US?

Marketers in the US may stand to learn a thing or two from those in the EU. These marketers will need to be creative in how they ... website stacks up when it comes to GDPR standards, take a pass thro... read more

The state of the ad industry’s preparations for the GDPR, in 4 charts

Furthermore, 65 percent of respondents to the survey said the privacy law will hinder their marketing. Source: Direct Marketing Association (DMA) Marketers see GDPR as a creative opportunity ... and t... read more

How to Make the Most of Marketing in a Post-GDPR World

Firas Khnaisser said the General Data Protection Regulation (GDPR) is an opportunity for marketers to get “super creative” with content and ... Good data hygiene is not only good for compliance; it’s ... read more

42% of brand websites are still not GDPR compliant, according to new research from Ensighten

These findings come from a new research report by Ensighten, a leader in omni-channel data services that helps some of the world’s biggest brands navigate ... landscape for marketers. Yet by employing ... read more

Why it’s time for marketers to recalibrate their channel mix

GDPR has ... the marketing channel mix will not only help brands with compliance, it will also strengthen relationships with consumers. Direct mail is alive and well, and when combined with a targeted ... read more

Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

In addition to external marketing campaigns, predictive analytics also supports internal project management. Large marketing campaigns have many moving parts—a new ad campaign needs new creative ... n... read more

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