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How Marketers Are Navigating Gdpr Compliance Creatively - Latest News

GDPR one year on: retailers are still missing a trick on trust

The majority of re-permission campaigns were successful and as a result there is less wastage of direct marketing material – messages are only being sent to those who actually want to receive them. ... read more

Selligent Marketing Cloud Unveils Consumer Information Management Tool for Privacy Regulation Preparedness

“Supporting clients on their quest to GDPR compliance over the last year has given us valuable insight into how to navigate the new rules for data privacy,” said Chris Botting, COO of Selligent ... read more

None the wiser: Why we’re still in the dark about the impact of GDPR

In the UK, the Data & Marketing ... GDPR compliance is not yet clear, and will differ based on local interpretation. Businesses therefore need a steadfast industry code of conduct that is ... read more

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GDPR: Compliance Challenge Or Marketing Opportunity?

Looking On The Bright Side Implementing GDPR-compliant procedures doesn’t have to be a burden for marketers. Most of the compliance issues are common ... media strategy, creative and advertising ... read more

How seriously are retailers taking new data privacy laws?

social media marketing, SEO and branding, GDPR-compliant retailers are advancing the way they reach their customers. However, many companies have fallen behind in adhering to the requirements out of ... read more

Are there any positives from the first year of GDPR?

It was sad to see so much confusion in the run-up to GDPR around consent for direct marketing ... solutions for compliance. Trying to see any positives at all in this may seem challenging. However, ... read more

The Cybersecurity Threat Of GDPR

Norton warned of the emergence of what he called a “black marketing economy,” in which cybercriminals masquerade as a seemingly legitimate company with a falsely issued GDPR compliance statement ... ... read more

APAC marketers call for rethink of data privacy policies post-GDPR

The GDPR deadline may be behind us, but the conversation on the implications for marketers ... to turn compliance into a competitive advantage,” he explains. “Instead of merely taking a reactive ... read more

How will GDPR affect PPC marketers in the US?

Marketers in the US may stand to learn a thing or two from those in the EU. These marketers will need to be creative in how they ... website stacks up when it comes to GDPR standards, take a pass ... read more

The How and Why of GDPR Compliance for B2Bs

This leads to better value creation around data assets which results in creative innovation. B2B (or B2C) marketers can succeed through GDPR and ePrivacy Regulation by staying data smart and ensuring ... read more

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