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Creating an Exceptional Customer Experience that Builds Loyalty
We asked Nick Bergelt, Chief Concept Officer at Stoner's Pizza Joint, How do you create an exceptional customer experience at your brand that attracts loyal customers and sets you apart from the compe... read more
How do you create value for your customers?
But these positions are often adopted without any clear understanding of how they actually create genuine value for their customers. More often ... But before we do, and remembering Kahneman’s finding... read more
How Steve Jobs turns Apple customers into legions of fanatical evangelists
The firm that began with the Mac has turned their customers into legions of fanatical ... the products they produce. We’re “fanatical evangelists” because Apple is fanatical about their products. Why ... read more
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How to Transform Satisfied Customers Into Fanatical Adorers of Your Brand
Whether you make something small or sell something ... Promise a delivery in five days when you know you can do it in three, and you exceed your apparent capabilities in a way that customers remember. ... read more
How do startups make customer service scale into awesomeness?
For excellent customer service to survive as a start-up grows into an incumbent, it has to be –and then remain– a deeply rooted driving goal of the organisation. 37 Signals have a fanatical following ... read more
How do we do ‘customer intimacy?’
We make and sell soy sauce. There were three of us who attended. We liked the customer intimacy model and I wanted to ask how to do it for our soy sauce business. My two colleagues told me not to ask ... read more
Rackspace Launches Enhanced Version of Compass for Fanatical Support for AWS Customers
SAN ANTONIO, TX--(Marketwired - October 18, 2016) - Rackspace® (RAX) today announced a new, enhanced version of Compass™, part of the management tooling portfolio available to Fanatical ... capabiliti... read more
Should I use Rackspace Fanatical Support?
Rackspace says its Fanatical Support service -- which customers can access either by phone ... If you are new to managing a cloud environment, or do not have sufficient staff to manage your cloud reso... read more
Rackspace's plan to beat Amazon: "Fanatical support"
We were getting a lot of customers ... do is answer the telephone. We took the fancy phone system offline and answered every call. That was the beginning of what we call “fanatical support.” It took y... read more
How do I Create a Customer Service Survey?
Consumers are more likely to participate in a customer service survey when the survey is objective and confidential. Many companies now offer a reward for completing a survey such as a discount on the ... read more
Do Customers Have A Right To Know How Companies Make Money?
But is it fair to customers? I’ve cited before frequent TechCrunch commenter ... So I was excited to stumble across the site How Do They Make Money, even though it’s deeply flawed. The interface is an... read more