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Help Wanted: Trends Reshaping Financial Marketing Departments Today

Back in the dark ages of financial marketing, “selling” was still a dirty word and a “data analyst” position would have been considered a strictly IT job. How things have changed. Now one in ten marke... read more

Four trends reshaping corporate IT departments

Corporate IT departments are changing fast. According to CEB, 92% of CIOs have recently reorganized their IT departments or plan to do so. We believe four trends are reshaping the way ... that are mor... read more

Our Under Armour Prediction In 2019 (Buy or Sell?)

As far as a company is concerned, as long as its brand is instantly recognizable, its marketing department did its job. In apparel ... The moves should help keep inventory fresh, to remain responsive ... read more

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Five trends reshaping Tampa Bay economy in 2014

Household names were here today — traded tomorrow. (See: Tampa Bay Rays roster.) Beyond the headlines, however, were some overarching changes in Tampa Bay's economic and business climate. Here's a loo... read more


Weather And Business: Insights And Ideas For Weathering The Storms

“The weather made my commute just brutal today!” Weather dominates small talk in the United States, and there has been a lot of research done on how weather influences behavior and emotions. But, weat... read more

Universities need to lead in serving humanity

Shift #1: From universities investing in their reputation and financial security to investing in solving some of the most critical challenges of our time Marketing and ... profound challenges. These t... read more

US medical marketing reaches $30 billion, drug ads top surge

All marketing spending was adjusted to 2016 dollars. A journal editorial notes that medical marketing has survived legal challenges and "needs no apologist." It has helped make patients more informed ... read more

Medical marketing spending hits a whopping $30 billion

All marketing spending was adjusted to 2016 dollars. A journal editorial notes that medical marketing has survived legal challenges and “needs no apologist.” It has helped make patients more informed ... read more

Redefining the Meaning of a Valuable Martech Partnership

She previously served as Vice President of Marketing for ... Technology can also help you learn where customers commonly have questions and get ahead of those issues. Create a forum and process throug... read more

As STEM majors soar at UW, interest in humanities shrinks — a potentially costly loss

The shift away from humanities doesn’t bode well for her education’s financial ... job prospects) are based on the wrong information, or very shortsighted information,” said Stacey. Even philosophy ca... read more

Financial Marketers Not Ready For The Future

Insufficient Data Analytics While the largest financial institutions appear to be doing a better job in using advanced ... needs of today’s digital bank or credit union. As reinforced in the 2017 Fina... read more

5 Major AI Trends of 2018

In this article, we will explain five evolving trends around all these technologies and learn about their benefits. The financial industry is evolving ... These systems would help marketing department... read more



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