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B2B Lead Generation: a Comprehensive Guide for Agencies

You can engage the same prospects for weeks or even months, resolving their issues, answering questions ... a prospect into a customer. Finally, you can’t run a comprehensive B2B lead generation campa... read more

Inside Slack’s plan to harness the power of its brand for ‘long-term lead generation’

Unlike at many other startups, Slack’s brand – and not just the product – are at the forefront of its pitch, which eschews the traditional B2B sales-led approach in favour of more customer ... brand i... read more

4 ways to power your lead generation using social media

Social media was once used purely for the purposes of sending cute pet videos and sharing unflattering photos from the night before… However, brands now harness the power of social ... But it can be a ... read more

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Effective Lead Generation Methods for B2B Organizations

A lead is where it all begins. Without leads, there are no clients, no revenue, no business, nothing. So, the obvious question ... for B2B lead generation. In the sales call, there is a pre-arranged m... read more


How to Add Social Selling to Your Marketing Mix

With the right strategy and a smart approach, companies of any size can harness the power ... B2B brands such as Marketo, Jive, Badgeville, and Stylesight, to increase sales and marketing ROI and opti... read more

AI and ML latest: Pharma giant Merck in deal to use AI for drug discovery

"Artificial intelligence has the power to make the previously unimaginable a reality - we are eager to harness these new possibilities to ... related to the influence of his social networks, one quest... read more

Announcing AIRI: Industry's First Integrated AI-Ready Infrastructure for Deploying Deep Learning at Scale

AIRI provides a simple, yet powerful, architecture that empowers organizations with the data-centric infrastructure needed to harness the true power of AI ... certified NPS customer satisfaction score ... read more

B2B LEAD GENERATION: THE FIRST 6 ACTIONABLE STEPS

While running a busy brokerage, it’s not always easy to put aside enough time to work on that all-valuable B2B lead generation ... customer data. Another, more personal option, is to call your client ... read more

How to use AI to improve customer acquisition

Businesses with strong marketing components are harnessing the power of artificial intelligence to get ahead of the competition in different ways. Here are some methods that you can implement to use A... read more

Deepening B2B customer relationships with “the funnel beyond the funnel”

I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention ... of The first and most obvious tactic is to harness the power of ... read more

AI & The Rise of The Sales Robots (and the end of Marketing as we know it)

With AI, vast amounts of campaign data is crunched in a matter of seconds to identify how individual campaigns could be improved – freeing up the account manager to analyse the data with the customer ... read more

The End of Behavioral Targeting and the Rise of Account-Based Marketing

Since the introduction of online banner advertising, a generation of marketers has been trained in the power ... that harness improved CRM matching, account transparency and built-in attribution. For ... read more



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