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Harness the Power of Customer Questions for B2B Lead Generation

Lead generation—it’s the workhorse of any B2B revenue stream. The more effective a brand’s lead gen efforts, the more prospects get converted into paying customers. We know what you’re thinking… this ... read more

4 ways to power your lead generation using social media

Social media was once used purely for the purposes of sending cute pet videos and sharing unflattering photos from the night before… However, brands now harness the power of social ... But it can be a ... read more

12 Social Media Lead Generation Hacks: How to Leverage Social Media to Generate More Leads

Some social media platforms like Facebook provide added benefits for social media lead generation. You can harness the power of your customer lists to generate ... useful for social media lead ... read more

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Five Questions To Ask Before Implementing A Chatbot

Today, there are chatbots that harness the power of artificial intelligence (AI ... In addition to reducing operational costs, some are earning their keep as customer-facing lead-generation drivers, ... read more

NetLine Launches On Demand Access to the Largest B2B Lead Generation Network for Marketers

NetLine delivers a robust lead generation solution in a smart and simple manner. The Content Syndication Lead Generation Portal allows B2B marketers to harness the power of NetLine's ... prospect ... read more

B2B Lead Generation: a Comprehensive Guide for Agencies

You can engage the same prospects for weeks or even months, resolving their issues, answering questions ... a prospect into a customer. Finally, you can’t run a comprehensive B2B lead generation ... read more

2019 Will Be the Year of Social Media Marketing – Look at How

Mark these words, "2019 will be the year of social media marketing" and people business trying to harness the power of social media ... posts and content for a better lead generation. • Providing ... read more

The 10 most important B2B marketing strategies for 2019 and beyond

Chatbots can answer frequently asked questions almost instantly, which can save human resources for more complex customer interactions ... are most likely to generate leads. Facebook also allows ... read more

How IoT Will Change Content Marketing

Content marketers too can harness the power of connected devices and the data these devices provide to create more robust campaigns. Content marketing has reached the point of saturation. In 2019, ... read more

How to Build an Effective B2B Lead Generation Engine

The following post is an excerpt taken from the B2B Marketing ... inbound leads. Now that you’ve determined what your buyer’s journey will look like, consider the following strategic questions when ... read more

How to Add Social Selling to Your Marketing Mix

With the right strategy and a smart approach, companies of any size can harness the power ... B2B brands such as Marketo, Jive, Badgeville, and Stylesight, to increase sales and marketing ROI and ... read more

Deepening B2B customer relationships with “the funnel beyond the funnel”

I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention ... of The first and most obvious tactic is to harness the power of ... read more

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