Googles Digitalad Dominance Is Harming Marketers And Publishers Says New Study | Latest News RSS Feed

Googles Digitalad Dominance Is Harming Marketers And Publishers Says New Study - Latest News


Google’s digital-ad dominance is harming marketers and publishers, says new study

Google’s dominance of the $130 billion digital advertising market is harming advertisers, publishers and consumers, according to a new paper that outlines how the U.S. could bring an antitrust case ... read more

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Why marketers need identity to build consumer trust in a cookieless world

Yet, with cookies going the way of the dodo, marketers need new ways to identify ... gardens of the three digital ad revenue leaders – Amazon, Facebook and Google. Why? Despite their privacy ... read more

Here’s What an Antitrust Case Against Google Might Look Like

Google rejects the idea that its ad business poses any monopoly problems. In an emailed statement, it said, “Competition is flourishing, and publishers and marketers ... dominance of the digital ... read more

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Google Antitrust Road Map Goes to DOJ With U.S. Suit Looming

Google’s dominance of the $130 billion digital advertising market is harming advertisers, news publishers ... New Era The report outlines 20 instances of conduct by Google that the authors say ... read more


Google Ad Manager Policy Changes Don’t Hurt Publishers, According To Advertiser Perceptions

The report polled 150 digital ad sales and operations ... No. 1 by only 3% to 6% of publishers, a sign of Google Ad Manager’s dominance among publishers. 81% of publishers claim to use Google Ad ... read more

Google to waive ad serving fees for news publishers amid virus crisis

News publishers, especially the print media, have struggled as many advertisers pulled their marketing budgets to rein in ... any other well-founded concerns around Google's dominance over the digital ... read more

Plagiarized Content Still Eluding Ad Tech Filters; DOJ Moves Ahead With Google Ad Investigation

The Justice Department is plodding ahead with an investigation into Google’s dominance of online advertising ... over search advertising to harm competitors, two people familiar with the investigation ... read more

The antitrust case against Google is becoming just another partisan fight

The story goes on to say ... Google.” The paper argues Google is using its dominance in search as a springboard to dominate the adjacent market of display advertising, harming publishers ... read more

Google antitrust road map heads to DOJ with U.S. suit looming

Google's dominance of the $130 billion digital advertising market is harming ... gets to publishers. That is likely higher than what it would earn in a competitive market, the report says. read more



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